Acosta
Retail Media Sponsored Search, Senior Specialist
Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Retail Media Sponsored Search, Senior Specialist
5 days ago Be among the first 25 applicants Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Get AI-powered advice on this job and more exclusive features. Description This is a
#hybrid
position, on-site in Scottsdale, AZ; Seattle, WA; or Minneapolis, MN. We are seeking a dynamic and results-driven
Retail Media Sponsored Ads, Senior Specialist
with
4-6 years of relevant experience
to join our team. You will
develop
and
execute
strategies to drive sales and increase visibility, working closely with media agencies, client teams, retailer partners, and ad technology partners. You will collaborate with cross-functional teams to align advertising strategies with business objectives, create proposals, and lead client meetings to understand their needs. Managing end-to-end sponsored ad campaigns, including keyword research, budget allocation, and performance analysis, you will troubleshoot issues and ensure timely resolutions. Additionally, you will optimize campaign performance through data and insights, conduct A/B testing, and monitor industry trends to maintain a competitive edge. Expertise in retail media solutions and ad technologies will be essential as you adapt strategies based on advertiser needs and support team and client success. Responsibilities Retail Media Strategy:
Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility. Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives. Create proposals and presentations to represent solutions designed around client goals. Lead client meetings to understand client needs. Manage end-to-end sponsored ad campaigns for mid to top-tier clients, including keyword research, campaign setup, and performance analysis. Manage ad budgets, including allocation of monthly budgets and tactic-level optimizations. Troubleshoot and resolve campaign issues, ensuring timely and effective resolutions. Review campaign billing for accuracy. Respond to ad-hoc report requests and customize client performance tracking. Perform detailed keyword research and competitive analysis to uncover new marketing opportunities. Support campaign process streamlining and optimization. Optimization & Performance Monitoring:
Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and placements. Support post-campaign analysis with recommendations to promote repeat business. Provide regular reporting and insights on campaign performance to stakeholders and clients. Conduct A/B testing and experiment with different advertising approaches to identify successful strategies. Identify upselling and cross-selling opportunities, proactively implementing changes to improve performance and efficiency. Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage. Industry Knowledge & Proficiency:
Manage clients across 3+ retail media networks (Amazon, Walmart, Target/Roundel, Instacart) and ad technologies (AMC, Criteo, Citrus Ads, Skai), adapting recommendations based on advertiser needs. Stay current with industry trends, algorithm updates, and the competitive landscape to proactively adapt strategies; assist in developing competitive analysis as needed. Undertake additional responsibilities as needed to support team and client requirements. Qualifications At least 4 years of experience managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a proven track record of achieving client objectives. Proficiency in performance marketing, conversion optimization, and online customer acquisition. Experience or expertise in ad technology supporting retail media solutions, such as Skai, Helium10, Pacvue, Analytic Index, Amazon Marketing Cloud, and Intentwise. Strong attention to detail, analytical skills, and problem-solving abilities in a fast-paced environment. Excellent communication and collaboration skills, capable of operating in a client-facing role across diverse groups. Organized approach and a team-oriented mindset willing to take initiative. Proficiency in Microsoft Office, especially Excel (formulas, functions, pivot tables). Experience in project and campaign management across multiple clients and campaigns. Strong verbal and written communication skills. Comfortable leading and presenting recommendations to clients. Ability to build and nurture collaborative relationships. Ability to resolve issues cross-functionally. Effective at managing multiple priorities and deadlines. Collaborative and curious attitude.
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Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Retail Media Sponsored Search, Senior Specialist
5 days ago Be among the first 25 applicants Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Get AI-powered advice on this job and more exclusive features. Description This is a
#hybrid
position, on-site in Scottsdale, AZ; Seattle, WA; or Minneapolis, MN. We are seeking a dynamic and results-driven
Retail Media Sponsored Ads, Senior Specialist
with
4-6 years of relevant experience
to join our team. You will
develop
and
execute
strategies to drive sales and increase visibility, working closely with media agencies, client teams, retailer partners, and ad technology partners. You will collaborate with cross-functional teams to align advertising strategies with business objectives, create proposals, and lead client meetings to understand their needs. Managing end-to-end sponsored ad campaigns, including keyword research, budget allocation, and performance analysis, you will troubleshoot issues and ensure timely resolutions. Additionally, you will optimize campaign performance through data and insights, conduct A/B testing, and monitor industry trends to maintain a competitive edge. Expertise in retail media solutions and ad technologies will be essential as you adapt strategies based on advertiser needs and support team and client success. Responsibilities Retail Media Strategy:
Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility. Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives. Create proposals and presentations to represent solutions designed around client goals. Lead client meetings to understand client needs. Manage end-to-end sponsored ad campaigns for mid to top-tier clients, including keyword research, campaign setup, and performance analysis. Manage ad budgets, including allocation of monthly budgets and tactic-level optimizations. Troubleshoot and resolve campaign issues, ensuring timely and effective resolutions. Review campaign billing for accuracy. Respond to ad-hoc report requests and customize client performance tracking. Perform detailed keyword research and competitive analysis to uncover new marketing opportunities. Support campaign process streamlining and optimization. Optimization & Performance Monitoring:
Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and placements. Support post-campaign analysis with recommendations to promote repeat business. Provide regular reporting and insights on campaign performance to stakeholders and clients. Conduct A/B testing and experiment with different advertising approaches to identify successful strategies. Identify upselling and cross-selling opportunities, proactively implementing changes to improve performance and efficiency. Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage. Industry Knowledge & Proficiency:
Manage clients across 3+ retail media networks (Amazon, Walmart, Target/Roundel, Instacart) and ad technologies (AMC, Criteo, Citrus Ads, Skai), adapting recommendations based on advertiser needs. Stay current with industry trends, algorithm updates, and the competitive landscape to proactively adapt strategies; assist in developing competitive analysis as needed. Undertake additional responsibilities as needed to support team and client requirements. Qualifications At least 4 years of experience managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a proven track record of achieving client objectives. Proficiency in performance marketing, conversion optimization, and online customer acquisition. Experience or expertise in ad technology supporting retail media solutions, such as Skai, Helium10, Pacvue, Analytic Index, Amazon Marketing Cloud, and Intentwise. Strong attention to detail, analytical skills, and problem-solving abilities in a fast-paced environment. Excellent communication and collaboration skills, capable of operating in a client-facing role across diverse groups. Organized approach and a team-oriented mindset willing to take initiative. Proficiency in Microsoft Office, especially Excel (formulas, functions, pivot tables). Experience in project and campaign management across multiple clients and campaigns. Strong verbal and written communication skills. Comfortable leading and presenting recommendations to clients. Ability to build and nurture collaborative relationships. Ability to resolve issues cross-functionally. Effective at managing multiple priorities and deadlines. Collaborative and curious attitude.
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