Universal Music Group
Manager, Creative Sync – Short Form & Digital Partnerships
Universal Music Group, Los Angeles, California, United States, 90079
Manager, Creative Sync – Short Form & Digital Partnerships page is loaded Manager, Creative Sync – Short Form & Digital Partnerships Apply locations Santa Monica, California Los Angeles, California time type Full time posted on Posted Yesterday job requisition id UMG-20213 We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How you'll LEAD:
We are seeking a strategic and detail-oriented
Manager, Creative Sync – Short Form & Digital Partnerships
to lead our strategy around placing music in short-form content across TikTok, Reels, YouTube Shorts, and more across our label groups at Interscope Capitol [IGA, Capitol Music Group, Verve Label Group and Lost Highway]. This role will focus on
proactively pitching our artists’ music
into content created by studios, streamers, and production companies while also
reacting to cultural moments
where our music is already being used by fans and creators, especially in film/TV-style edits. The ideal candidate has a background in
sync or digital music marketing , strong industry relationships, and a passion for tracking trends, pitching creatively, and navigating sync clearance in an evolving digital space. Department:
Creative Sync Licensing / Interscope Capitol Reports to:
SVP, Head of Creative Sync Licensing How you'll CREATE:
Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats. Build and maintain strong relationships with
digital/social teams at streamers, networks, production companies, and film studios
(e.g., Netflix, Amazon, Hulu, A24, etc.). Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to
amplify or convert into official moments or broader campaigns. Act as a strategic partner to digital marketing and artist teams to support
release campaigns, sync/viral moments, and narratives through short-form sync content. Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with
what’s working culturally. Collaborate with the Manager of Sync Clearance, UMe and publishing partners to
ensure sync clearance rights are proactively managed and optimized
for short-form and platform-native usage. Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results. Bring your VIBE:
3–5 years of experience in
sync licensing, digital music marketing, or content partnerships
at a label, studio, streamer, or digital marketing entertainment firm. Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling. Existing relationships with
content, digital, and editorial teams in the film/TV space , particularly in social or creative marketing arms. Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways. Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment. Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media. Perks Playlist: Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site. Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English
| Spanish
Job Category:
Synch & Licensing
Salary Range: $81,385 - $95,205 The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
About Us
We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.
#J-18808-Ljbffr
How you'll LEAD:
We are seeking a strategic and detail-oriented
Manager, Creative Sync – Short Form & Digital Partnerships
to lead our strategy around placing music in short-form content across TikTok, Reels, YouTube Shorts, and more across our label groups at Interscope Capitol [IGA, Capitol Music Group, Verve Label Group and Lost Highway]. This role will focus on
proactively pitching our artists’ music
into content created by studios, streamers, and production companies while also
reacting to cultural moments
where our music is already being used by fans and creators, especially in film/TV-style edits. The ideal candidate has a background in
sync or digital music marketing , strong industry relationships, and a passion for tracking trends, pitching creatively, and navigating sync clearance in an evolving digital space. Department:
Creative Sync Licensing / Interscope Capitol Reports to:
SVP, Head of Creative Sync Licensing How you'll CREATE:
Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats. Build and maintain strong relationships with
digital/social teams at streamers, networks, production companies, and film studios
(e.g., Netflix, Amazon, Hulu, A24, etc.). Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to
amplify or convert into official moments or broader campaigns. Act as a strategic partner to digital marketing and artist teams to support
release campaigns, sync/viral moments, and narratives through short-form sync content. Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with
what’s working culturally. Collaborate with the Manager of Sync Clearance, UMe and publishing partners to
ensure sync clearance rights are proactively managed and optimized
for short-form and platform-native usage. Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results. Bring your VIBE:
3–5 years of experience in
sync licensing, digital music marketing, or content partnerships
at a label, studio, streamer, or digital marketing entertainment firm. Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling. Existing relationships with
content, digital, and editorial teams in the film/TV space , particularly in social or creative marketing arms. Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways. Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment. Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media. Perks Playlist: Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site. Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English
| Spanish
Job Category:
Synch & Licensing
Salary Range: $81,385 - $95,205 The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
About Us
We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.
#J-18808-Ljbffr