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Perma Pure LLC

Senior Marketing Manager, Commercial

Perma Pure LLC, Lakewood, New Jersey, United States

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$90,000.00/yr - $120,000.00/yr Direct message the job poster from Perma Pure LLC Perma Pure Group

(PPG) is a global leader in respiratory and gas conditioning technologies, uniting two trusted brands—Maxtec and Perma Pure—under a shared mission:

advancing technology to enable a healthier world with every breath . From technology supporting continuous environmental monitoring of the precious air we breathe, to oxygen delivery supporting patient treatment and therapy. PPG companies are united to inspire healthier lives together, and driven by internal core “HIVE” values: Humility, Inclusivity, Visionary and Engaged. The PPG portfolio includes cutting-edge solutions in sensing, sample preparation, and gas stream conditioning, supporting critical needs in respiratory care and scientific analysis. We deliver advanced gas conditioning and filtration technologies that power essential applications across medical, scientific, industrial, and environmental sectors. Perma Pure solutions are powered by Nafion Polymer —a proprietary tubing technology that selectively retains analytes of interest to increase analytical accuracy and minimizes damage to equipment. Perma Pure pioneered the unique manufacturing of Nafion polymer in tubular form. PPG possesses an established legacy and is currently positioned on a growth trajectory focused on advancing development, improving patient outcomes, and delivering sustained value within the life sciences sector. Job Description We are urgently seeking a seasoned and driven

Senior Marketing Manager, Commercial

to lead marketing programs for ourPerma Pure team .

This role involves developing and executing comprehensive marketing campaigns aimed at enhancing brand awareness, acquiring new OEM and Integrator customers, and driving revenue growth across all Perma Pure product lines within both Environmental & Safety and Medical sectors. The candidate will operate within a matrixed organization to develop and execute multi-channel marketing campaigns aimed at achieving brand growth and revenue goals. Responsibilities include leading strategic initiatives, collaborating with Perma Pure teams to identify opportunities, designing campaigns, and advancing thought leadership in analytical instrumentation. Commercial marketing experience is essential. This role requires independence, enthusiasm for marketing, and strong interest in life sciences or industrial and scientific analysis. The ideal candidate has proven success in commercial marketing, optimizing efforts across channels and funnel stages, and fostering alignment with sales teams. Key Roles and Responsibilities: Marketing Campaign Development & Execution Develop and implement tailored marketing campaigns across various channels, including digital, social media, email, and traditional media to increase market share and support the global strategy. Oversee the development of all marketing materials, including content and graphics for print collateral, digital ads, videos, tradeshow materials, demonstrations, and promotional items. Utilize Marekting technology stack to develop, execute and report on marketing efforts. Demand Generation & Funnel Acceleration Design and execute targeted lead generation programs for NafionTM Polymer -based gas sample dryers, complete conditioning systems, the Baldwin Cooler line, heated lines, and related products, focusing on applications such as CEMS, environmental monitoring, chromatography, mass spectrometry, and PFT or metabolic testing. Leverage localized campaigns, partnerships with trade associations, media collaborations, and engagement on key platforms to drive product awareness and market penetration in strategic application areas. Develop content to improve the full customer journey including onboarding and post-sale interactions. Use new technology platforms and generative AI to improve efficiency. Cross-Functional Collaboration Partner closely with Sales, Product Development, and Technical Support to ensure messaging, campaigns, and customer engagement strategies are aligned with field insights and quarterly priorities. Proactively engage internal stakeholders to gather input, secure alignment, and create buy-in around marketing initiatives. Work with Product Team to develop compelling case studies that showcase our most successful applications and implementations, highlighting key outcomes and insights to support marketing initiatives and illustrate our value to potential customers. Reporting and Analytics Deliver clear and consistent reporting to executives and cross-functional teams, translating marketing performance into actionable business insights. Monitor and prepare reports on the effectiveness of marketing campaigns, using data and analytics to make informed decisions. Brand Strategy and Customer Experience Support the Director of Global Marketing by proactively gathering and delivering VOC insights and marketing data, enabling informed decisions in line with Perma Pure Group's brand strategy. Strengthen brand presence across social platforms using paid and organic strategies. Develop messaging and training materials that effectively engage sales and distribution partners, and ensure these resources are readily accessible. Operational Excellence Serve as the primary representative and voice for the marketing department in all cross-functional initiatives by clearly communicating marketing goals and objectives to other departments, ensuring alignment with overall company strategies. Drive cross-functional accountability through transparent communication and well-defined goal setting. Manage and maintain marketing assets, including the company website, ensuring all content is current, relevant, and effectively guides the customer journey. Stay up to date with industry trends and best practices to ensure the company remains competitive in the market. Minimum Requirements/Qualifications: 10 years' experience in progressive roles in commercial marketing, preferably scientific, industrial or medical sectors. Bachelor’s degree in marketing, or a related field. Demonstrated proficiency in campaign execution, account-based marketing (ABM), search engine marketing/pay-per-click (SEM/PPC), email marketing, and analytics. Demonstrated communication, presentation, and interpersonal skills. Some domestic travel required for events, customer visits, and global marketing initiatives (2-3 times/year typical). Preferred Skills: Track record of targeting Medical Device and Industrial OEMs, system integrator companies, and end-users in markets such as respiratory and medical diagnostics, renewable energy, oil and gas, and process control. Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and content management systems. Ability to think strategically and creatively to solve complex problems. Compensation and Employment Benefits: In addition to a competitive annual salary, this position is eligible to receive a variable semi-annual bonus’ based on company, team, and/or individual performance results in accordance with company policy. We provide a comprehensive health plan (including vision and dental), PTO, paid holidays, parental leave, accident and life insurance, short- and long-term disability, and a competitive 401(k) retirement savings program. The Perma Pure Group is a member company of Halma plc, a global group of life-saving technology companies focused on growing a safer, cleaner, and healthier future by making products that push the boundaries of science and technology. With 50 years of experience and 7000 people in more than 20 countries Halma has been recognized as one of Britain’s Most Admired Companies (BMAC). Headquartered in the UK, Halma is a FTSE 100 company with a current market capitalization of ~£9.5bn (March 2022). It is one of the top performing businesses in the FTSE index with 19 successive years of record revenues and profits. For Perma Pure, being a Halma company provides our employees with excellent career development, networking, and advancement opportunities worldwide. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing Industries Medical Equipment Manufacturing and Environmental Services Referrals increase your chances of interviewing at Perma Pure LLC by 2x Inferred from the description for this job

Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Tuition assistance Disability insurance Get notified about new Marketing Manager jobs in

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