Acosta
Retail Media Sponsored Search, Senior Specialist
Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Retail Media Sponsored Search, Senior Specialist
1 week ago Be among the first 25 applicants Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Description This is a
#hybrid
position, on-site in Scottsdale, AZ; Seattle, WA; or Minneapolis, MN. We are seeking a dynamic and results-driven
Retail Media Sponsored Ads, Senior Specialist
with
4-6 years of relevant experience
to join our team. You will
develop
and
execute
strategies to drive sales and increase visibility, working closely with media agencies, client teams, retailer partners, and ad technology partners. You will collaborate with cross-functional teams to align advertising strategies with business objectives, create proposals, and lead client meetings to understand their needs. Managing end-to-end sponsored ad campaigns, including keyword research, budget allocation, and performance analysis, you will troubleshoot issues and ensure timely resolutions. Additionally, you will optimize campaign performance through data and insights, conduct A/B testing, and monitor industry trends to maintain a competitive edge. Expertise in retail media solutions and ad technologies will be essential as you adapt strategies based on advertiser needs and undertake responsibilities to support team and client success. Responsibilities Retail Media Strategy:
Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility. Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives. Create proposals and presentations to represent solutions designed around client goals. Lead client meetings to understand client needs. Be able to work independently and as a team to drive client success. Campaign Management: Manage end-to-end sponsored ad campaigns for mid to top-tier clients, including keyword research, campaign setup, and performance analysis. Manage ad budgets, including allocation of monthly budget and tactic-level optimizations. Troubleshoot and resolve campaign issues, ensuring timely and effective resolutions. Aid in campaign billing by reviewing for accuracy. Respond to ad-hoc report requests and customize client performance tracking. Perform detailed keyword research and competitive analysis to uncover new marketing opportunities. Adhere to all processes; recommend process improvements. Optimization & Performance Monitoring: Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements. Support post-campaign analysis, providing recommendations to promote repeat business. Provide regular reporting and insights on campaign performance to stakeholders and clients. Conduct A/B testing and experiment with different advertising approaches. Identify opportunities for upselling and cross-selling, proactively implementing changes to improve performance and efficiency. Monitor competitors' advertising strategies and industry trends, recommending adjustments to stay competitive. Industry Knowledge & Proficiency: Manage clients and brands across 3 or more retail media networks (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs. Stay current with industry trends, algorithm updates, and the competitive landscape to proactively adapt strategies; assist in developing competitive analysis. Undertake additional responsibilities as needed to support team and client requirements. Qualifications At least 4 years of experience managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a proven track record. Proficiency in performance marketing, conversion optimization, and online customer acquisition. Experience with ad technology supporting retail media solutions such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, and Intentwise. Strong attention to detail, analytical skills, and problem-solving abilities in a fast-paced environment. Excellent communication and collaboration skills, comfortable in client-facing roles. Organized, proactive, and a team player willing to contribute. Proficient in Microsoft Office, especially Excel (formulas, functions, pivot tables). Experienced in project and campaign management across multiple clients. Strong verbal and written communication skills, capable of leading presentations. Ability to build and nurture collaborative relationships. Effective at resolving issues cross-functionally. Capable of managing multiple priorities and deadlines. Curious and collaborative spirit. Work Environment and Physical Requirements The work environment may involve moderate physical effort, including lifting materials under 50 pounds. The role involves viewing a computer monitor over 30% of the time. Reasonable accommodations can be provided for individuals with disabilities. About Us Acosta is part of Acosta Group, a collective of trusted retail, marketing, and foodservice agencies reimagining brand connections at every shopping point. We specialize in retail sales services, digital strategy, and business intelligence, empowering brands to succeed online and in stores. With over 20,000 team members, we are committed to trust, transparency, and work-life balance. Join us to make a meaningful impact for our clients and partners. Note: The posted salary range is $72,600 - $90,800 and may vary based on qualifications and location. Acosta is an E-Verify employer and an equal opportunity employer. Learn more:
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Canada Privacy Policy .
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Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Retail Media Sponsored Search, Senior Specialist
1 week ago Be among the first 25 applicants Join to apply for the
Retail Media Sponsored Search, Senior Specialist
role at
Acosta Description This is a
#hybrid
position, on-site in Scottsdale, AZ; Seattle, WA; or Minneapolis, MN. We are seeking a dynamic and results-driven
Retail Media Sponsored Ads, Senior Specialist
with
4-6 years of relevant experience
to join our team. You will
develop
and
execute
strategies to drive sales and increase visibility, working closely with media agencies, client teams, retailer partners, and ad technology partners. You will collaborate with cross-functional teams to align advertising strategies with business objectives, create proposals, and lead client meetings to understand their needs. Managing end-to-end sponsored ad campaigns, including keyword research, budget allocation, and performance analysis, you will troubleshoot issues and ensure timely resolutions. Additionally, you will optimize campaign performance through data and insights, conduct A/B testing, and monitor industry trends to maintain a competitive edge. Expertise in retail media solutions and ad technologies will be essential as you adapt strategies based on advertiser needs and undertake responsibilities to support team and client success. Responsibilities Retail Media Strategy:
Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility. Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives. Create proposals and presentations to represent solutions designed around client goals. Lead client meetings to understand client needs. Be able to work independently and as a team to drive client success. Campaign Management: Manage end-to-end sponsored ad campaigns for mid to top-tier clients, including keyword research, campaign setup, and performance analysis. Manage ad budgets, including allocation of monthly budget and tactic-level optimizations. Troubleshoot and resolve campaign issues, ensuring timely and effective resolutions. Aid in campaign billing by reviewing for accuracy. Respond to ad-hoc report requests and customize client performance tracking. Perform detailed keyword research and competitive analysis to uncover new marketing opportunities. Adhere to all processes; recommend process improvements. Optimization & Performance Monitoring: Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements. Support post-campaign analysis, providing recommendations to promote repeat business. Provide regular reporting and insights on campaign performance to stakeholders and clients. Conduct A/B testing and experiment with different advertising approaches. Identify opportunities for upselling and cross-selling, proactively implementing changes to improve performance and efficiency. Monitor competitors' advertising strategies and industry trends, recommending adjustments to stay competitive. Industry Knowledge & Proficiency: Manage clients and brands across 3 or more retail media networks (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs. Stay current with industry trends, algorithm updates, and the competitive landscape to proactively adapt strategies; assist in developing competitive analysis. Undertake additional responsibilities as needed to support team and client requirements. Qualifications At least 4 years of experience managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a proven track record. Proficiency in performance marketing, conversion optimization, and online customer acquisition. Experience with ad technology supporting retail media solutions such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, and Intentwise. Strong attention to detail, analytical skills, and problem-solving abilities in a fast-paced environment. Excellent communication and collaboration skills, comfortable in client-facing roles. Organized, proactive, and a team player willing to contribute. Proficient in Microsoft Office, especially Excel (formulas, functions, pivot tables). Experienced in project and campaign management across multiple clients. Strong verbal and written communication skills, capable of leading presentations. Ability to build and nurture collaborative relationships. Effective at resolving issues cross-functionally. Capable of managing multiple priorities and deadlines. Curious and collaborative spirit. Work Environment and Physical Requirements The work environment may involve moderate physical effort, including lifting materials under 50 pounds. The role involves viewing a computer monitor over 30% of the time. Reasonable accommodations can be provided for individuals with disabilities. About Us Acosta is part of Acosta Group, a collective of trusted retail, marketing, and foodservice agencies reimagining brand connections at every shopping point. We specialize in retail sales services, digital strategy, and business intelligence, empowering brands to succeed online and in stores. With over 20,000 team members, we are committed to trust, transparency, and work-life balance. Join us to make a meaningful impact for our clients and partners. Note: The posted salary range is $72,600 - $90,800 and may vary based on qualifications and location. Acosta is an E-Verify employer and an equal opportunity employer. Learn more:
US Privacy Policy ,
Canada Privacy Policy .
#J-18808-Ljbffr