CMI Media Group
Communication Planning: Shape the Future of Healthcare Marketing
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Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you! u00A0 We're seeking a talented and drivenu00A0 Associate Director, Communications Planner u00A0to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape. u00A0
What You'll Do:
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Be the Voice of the Consumer:
u00A0Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients. u00A0 Map the Journey to Success:
u00A0Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage. u00A0 Uncover the Big Idea:
u00A0Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story. u00A0 Build the Blueprint:
u00A0Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy. u00A0 Lead with Curiosity and Collaboration:
u00A0Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results. u00A0 u00A0 What You'll Bring:
u00A0
7+ years of experience
u00A0in communications planning, account planning, media planning, brand planning, or connections planning. u00A0 A deep understanding
u00A0of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!) u00A0 A knack for simplifying the complex
, translating data and insights into clear, compelling narratives. u00A0 Excellent written and verbal communication skills
u00A0u2013 you can clearly articulate your ideas and influence decisions. u00A0 A collaborative and can-do attitude
u00A0with the ability to thrive in a fast-paced environment while juggling multiple projects. u00A0 A passion for innovation
u00A0and challenging the status quo with a positive, constructive approach. u00A0 Familiarity with digital and traditional media channels
u00A0and how to effectively deploy them within an omnichannel, full-funnel media approach. u00A0 The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details. #J-18808-Ljbffr
u00A0
Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you! u00A0 We're seeking a talented and drivenu00A0 Associate Director, Communications Planner u00A0to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape. u00A0
What You'll Do:
u00A0
Be the Voice of the Consumer:
u00A0Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients. u00A0 Map the Journey to Success:
u00A0Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage. u00A0 Uncover the Big Idea:
u00A0Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story. u00A0 Build the Blueprint:
u00A0Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy. u00A0 Lead with Curiosity and Collaboration:
u00A0Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results. u00A0 u00A0 What You'll Bring:
u00A0
7+ years of experience
u00A0in communications planning, account planning, media planning, brand planning, or connections planning. u00A0 A deep understanding
u00A0of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!) u00A0 A knack for simplifying the complex
, translating data and insights into clear, compelling narratives. u00A0 Excellent written and verbal communication skills
u00A0u2013 you can clearly articulate your ideas and influence decisions. u00A0 A collaborative and can-do attitude
u00A0with the ability to thrive in a fast-paced environment while juggling multiple projects. u00A0 A passion for innovation
u00A0and challenging the status quo with a positive, constructive approach. u00A0 Familiarity with digital and traditional media channels
u00A0and how to effectively deploy them within an omnichannel, full-funnel media approach. u00A0 The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details. #J-18808-Ljbffr