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Description Product Manager IV
Responsible for ensuring assigned product(s) are relevant, properly sold, and managed to provide a positive customer experience, focusing on sound infrastructure and integrity levels. Responsible for managing assigned product(s), including market research, financial analysis, product planning, development, implementation, and coordinating sales and marketing strategies, objectives, and programs. Key components include product profitability, risk mitigation, performance evaluation, and results measurement. Serve as a subject matter expert for the suite of products.
Position Responsibilities:
Roadmap Management
Serve as a market expert for assigned product(s) through research, discovery, validation, customer interactions, presentations, white papers, etc. Define market problems by analyzing market data, customers, non-customers, and potential customers; understanding product positioning, competition, SWOT analysis, technology assessment, and win/loss analysis. Develop solutions via strategic planning, including product roadmaps, business plans, profitability, pricing, positioning, customer buying processes, personas, and use scenarios; represent the voice of the customer throughout requirements, design, and development. Manage product lifecycle, monitor performance, and recommend pricing and marketing strategies to improve profitability and customer retention and acquisition. Define, measure, and manage product risk; evaluate and communicate product success. Product Promotion/Advocacy
Create and own the market messaging for assigned products; participate in marketing and advertising program development. Develop training materials and conduct training sessions as needed. Conduct customer, non-customer, and prospective customer interviews; monitor trends and assess customer acceptance of products. Portfolio and Revenue Management
Evaluate current economic conditions and advise management on potential impacts. Ensure profitability, competitive positioning, and integration into sales planning and profit plans. Develop and recommend pricing strategies to meet product objectives. Product Initiatives
Research and define market problems; investigate market opportunities and the impact of existing products; evaluate ideas for new products; make recommendations based on economic viability. Perform discovery and validation of market problems through customer interactions. Recommend testing criteria for new and existing products; develop and review implementation workflows. Partner with Operations to ensure product stability, effective escalation/resolution protocols for production issues, and continuous process improvement. Review customer complaints, concerns, and suggestions related to assigned products.
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Roadmap Management
Serve as a market expert for assigned product(s) through research, discovery, validation, customer interactions, presentations, white papers, etc. Define market problems by analyzing market data, customers, non-customers, and potential customers; understanding product positioning, competition, SWOT analysis, technology assessment, and win/loss analysis. Develop solutions via strategic planning, including product roadmaps, business plans, profitability, pricing, positioning, customer buying processes, personas, and use scenarios; represent the voice of the customer throughout requirements, design, and development. Manage product lifecycle, monitor performance, and recommend pricing and marketing strategies to improve profitability and customer retention and acquisition. Define, measure, and manage product risk; evaluate and communicate product success. Product Promotion/Advocacy
Create and own the market messaging for assigned products; participate in marketing and advertising program development. Develop training materials and conduct training sessions as needed. Conduct customer, non-customer, and prospective customer interviews; monitor trends and assess customer acceptance of products. Portfolio and Revenue Management
Evaluate current economic conditions and advise management on potential impacts. Ensure profitability, competitive positioning, and integration into sales planning and profit plans. Develop and recommend pricing strategies to meet product objectives. Product Initiatives
Research and define market problems; investigate market opportunities and the impact of existing products; evaluate ideas for new products; make recommendations based on economic viability. Perform discovery and validation of market problems through customer interactions. Recommend testing criteria for new and existing products; develop and review implementation workflows. Partner with Operations to ensure product stability, effective escalation/resolution protocols for production issues, and continuous process improvement. Review customer complaints, concerns, and suggestions related to assigned products.
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