Fernway
Social Media & Digital Marketing Manager
Join to apply for the
Social Media & Digital Marketing Manager
role at
Fernway Social Media & Digital Marketing Manager
Join to apply for the
Social Media & Digital Marketing Manager
role at
Fernway This range is provided by Fernway. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$80,000.00/yr - $85,000.00/yr Direct message the job poster from Fernway Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office). To thrive on the Fernway Marketing Team, you should: Love the chance to build, create, design, publish, and produce remarkable work. Take ownership of your role and be accountable for your impact. Be proactive and adaptable - ready to pivot when needed. Find purpose in supporting people - from retail partners to entrepreneurs. Key Responsibilitie s: Own the daily social media calendar across platforms including Instagram, Facebook, Reddit, TikTok, and LinkedIn. Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns. Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time. Collaborate with internal teams to amplify product launches, events, partnerships, and announcements. Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly. Website & Digital Content Management Update and maintain website content via WordPress, including product pages, home page, and landing pages. Manage and improve the retail locator experience and functionality. Upload new product information, images, and copy with consistency and accuracy. Optimize site content for SEO and UX. Email & SMS Marketing Write and schedule segmented SMS messages via HubSpot. Build and manage emails in HubSpot for product drops, events, and campaigns. Use performance data to inform timing, segmentation, and content strategy. Analytics & Optimization Track key performance metrics (social engagement, traffic, click-through rates, etc.) Provide monthly reports with insights and recommendations. Use data to inform future content, optimize existing campaigns, and validate new ideas. Content & SEO Writing Write and publish blog posts aligned with search trends and brand initiatives. Implement SEO best practices across written content, including keyword research and meta data. Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives. Skills, Knowledge and Expertise: 4+ years of social media, marketing and content experience. Bachelor's Degree in Business, Marketing, Communications or equivalent program. Highly approachable & friendly personality. A high degree of integrity and ethical conduct at all times. Strong attention to details. Must pass a background check in accordance with all applicable federal and state laws Proficient in Microsoft Office (Word, Excel, PowerPoint) Proficient with Instagram, Facebook, TikTok, and LinkedIn Experience in Adobe Creative Suite, CapCut, Canva and Wordpress Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Manufacturing Referrals increase your chances of interviewing at Fernway by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Digital Marketing Manager jobs in
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Join to apply for the
Social Media & Digital Marketing Manager
role at
Fernway Social Media & Digital Marketing Manager
Join to apply for the
Social Media & Digital Marketing Manager
role at
Fernway This range is provided by Fernway. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$80,000.00/yr - $85,000.00/yr Direct message the job poster from Fernway Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office). To thrive on the Fernway Marketing Team, you should: Love the chance to build, create, design, publish, and produce remarkable work. Take ownership of your role and be accountable for your impact. Be proactive and adaptable - ready to pivot when needed. Find purpose in supporting people - from retail partners to entrepreneurs. Key Responsibilitie s: Own the daily social media calendar across platforms including Instagram, Facebook, Reddit, TikTok, and LinkedIn. Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns. Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time. Collaborate with internal teams to amplify product launches, events, partnerships, and announcements. Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly. Website & Digital Content Management Update and maintain website content via WordPress, including product pages, home page, and landing pages. Manage and improve the retail locator experience and functionality. Upload new product information, images, and copy with consistency and accuracy. Optimize site content for SEO and UX. Email & SMS Marketing Write and schedule segmented SMS messages via HubSpot. Build and manage emails in HubSpot for product drops, events, and campaigns. Use performance data to inform timing, segmentation, and content strategy. Analytics & Optimization Track key performance metrics (social engagement, traffic, click-through rates, etc.) Provide monthly reports with insights and recommendations. Use data to inform future content, optimize existing campaigns, and validate new ideas. Content & SEO Writing Write and publish blog posts aligned with search trends and brand initiatives. Implement SEO best practices across written content, including keyword research and meta data. Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives. Skills, Knowledge and Expertise: 4+ years of social media, marketing and content experience. Bachelor's Degree in Business, Marketing, Communications or equivalent program. Highly approachable & friendly personality. A high degree of integrity and ethical conduct at all times. Strong attention to details. Must pass a background check in accordance with all applicable federal and state laws Proficient in Microsoft Office (Word, Excel, PowerPoint) Proficient with Instagram, Facebook, TikTok, and LinkedIn Experience in Adobe Creative Suite, CapCut, Canva and Wordpress Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Manufacturing Referrals increase your chances of interviewing at Fernway by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Digital Marketing Manager jobs in
New York City Metropolitan Area . New York City Metropolitan Area $165,000.00-$170,000.00 2 weeks ago New York, NY $106,000.00-$160,000.00 3 weeks ago Director of Brand Marketing - Color & Conservation
New York, NY $165,000.00-$180,000.00 17 hours ago New York, NY $160,000.00-$175,000.00 17 hours ago Director, Global Head of Brand Marketing - Facebook
New York, NY $227,000.00-$296,000.00 2 weeks ago New York, NY $180,000.00-$240,000.00 3 weeks ago Senior Director, Global Brand Marketing (Hybrid Role - New York)
New York, NY $200,000.00-$230,000.00 1 day ago New York City Metropolitan Area $120,000.00-$180,000.00 1 week ago New York City Metropolitan Area $150,000.00-$175,000.00 2 weeks ago Marketing Director/Director of Commercial Brand Strategy
Brooklyn, NY $150,000.00-$175,000.00 4 days ago Floral Park, NY $100,000.00-$110,000.00 2 months ago New York, NY $170,000.00-$190,000.00 1 month ago New York, NY $150,000.00-$170,000.00 1 week ago Associate Director, Digital Marketing - Alamo
New York, NY $70,000.00-$80,000.00 2 weeks ago Director of Brand & Integrated Marketing
New York City Metropolitan Area $150,000.00-$175,000.00 4 days ago New York, NY $96,000.00-$120,000.00 2 weeks ago New York, NY $70,000.00-$80,000.00 2 weeks ago New York, NY $200,000.00-$230,000.00 2 weeks ago New York, NY $140,000.00-$160,000.00 11 hours ago Brooklyn, NY $90.00-$110,000.00 1 week ago New York City Metropolitan Area 1 week ago Marketing Director | Fast Growing 'Better for You' Snack Brand
New York City Metropolitan Area $180,000.00-$230,000.00 9 hours ago New York, NY $96,000.00-$118,000.00 6 months ago New York, NY $130,000.00-$160,000.00 2 weeks ago New York, NY $160,000.00-$190,000.00 15 hours ago New York, NY $170,000.00-$190,000.00 2 weeks ago Director of Digital Marketing & Social Media
New York City Metropolitan Area $90,000.00-$100,000.00 1 day ago Ewing, NJ $132,000.00-$164,000.00 1 week ago Senior Director of Marketing and Communications
New York, NY $150,000.00-$180,000.00 3 weeks ago Director - Integrated Marketing Strategy
New York, NY $130,000.00-$205,000.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr