Dr. Tavel Optical Group
Join to apply for the
Paid Digital Media Manager
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Dr. Tavel Optical Group Join to apply for the
Paid Digital Media Manager
role at
Dr. Tavel Optical Group Get AI-powered advice on this job and more exclusive features. Dr. Tavel Optical Group provided pay range
This range is provided by Dr. Tavel Optical Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$75,000.00/yr - $90,000.00/yr Location: Remote
Department: Marketing
Reports to: Director of Marketing
Employment Type: Full-Time
About The Role
We’re on the hunt for a paid digital media manager. Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing.
As our Paid Digital Media Manager, you’ll lead the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio.) You know the platforms. You understand the audiences. You’ve tested, scaled, and squeezed every last drop out of a media budget; and you’re always ready to do it better.
This role isn’t just about pushing buttons. It’s about building full-funnel media campaigns that move the needle and creating seamless cross-channel experiences that show up where people are actually paying attention. It's also about challenging the status quo of the eyecare category.
What You’ll Own
Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are. Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact. Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$500,000 annually. Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed. Analytics & Reporting: Monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go). Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising Other areas of expertise? Potential collaboration and management of website SEO, digital loyalty marketing and organic social content if any of those happen to be things you are into.
Who You Are
5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.) Experience planning or executing OTT/CTV and digital streaming audio campaigns Obsessively analytical. You love data, testing, iterating, and scaling Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers Naturally curious and always learning what’s next in the media landscape Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory. Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.
Why You’ll Love This Role
Autonomy and ownership of paid digital media strategy An organization that values experimentation and measurable results Access to tools, budget, and smart people who want you to succeed A brand that’s ready to challenge the category (and needs your to help fuel it) The chance to say, “Yeah, I built that. And it crushed.”
Ready to launch campaigns that make an impact and impress your inner digital media nerd? Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Dr. Tavel Optical Group by 2x Sign in to set job alerts for “Digital Media Manager” roles.
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Paid Digital Media Manager
role at
Dr. Tavel Optical Group Join to apply for the
Paid Digital Media Manager
role at
Dr. Tavel Optical Group Get AI-powered advice on this job and more exclusive features. Dr. Tavel Optical Group provided pay range
This range is provided by Dr. Tavel Optical Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$75,000.00/yr - $90,000.00/yr Location: Remote
Department: Marketing
Reports to: Director of Marketing
Employment Type: Full-Time
About The Role
We’re on the hunt for a paid digital media manager. Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing.
As our Paid Digital Media Manager, you’ll lead the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio.) You know the platforms. You understand the audiences. You’ve tested, scaled, and squeezed every last drop out of a media budget; and you’re always ready to do it better.
This role isn’t just about pushing buttons. It’s about building full-funnel media campaigns that move the needle and creating seamless cross-channel experiences that show up where people are actually paying attention. It's also about challenging the status quo of the eyecare category.
What You’ll Own
Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are. Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact. Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$500,000 annually. Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed. Analytics & Reporting: Monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go). Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising Other areas of expertise? Potential collaboration and management of website SEO, digital loyalty marketing and organic social content if any of those happen to be things you are into.
Who You Are
5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.) Experience planning or executing OTT/CTV and digital streaming audio campaigns Obsessively analytical. You love data, testing, iterating, and scaling Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers Naturally curious and always learning what’s next in the media landscape Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory. Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.
Why You’ll Love This Role
Autonomy and ownership of paid digital media strategy An organization that values experimentation and measurable results Access to tools, budget, and smart people who want you to succeed A brand that’s ready to challenge the category (and needs your to help fuel it) The chance to say, “Yeah, I built that. And it crushed.”
Ready to launch campaigns that make an impact and impress your inner digital media nerd? Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Dr. Tavel Optical Group by 2x Sign in to set job alerts for “Digital Media Manager” roles.
Franklin, IN $80,000.00-$120,000.00 3 weeks ago Indianapolis, IN $80,000.00-$85,000.00 1 week ago Marketing, Sales, and Digital Media Manager- Stuart C. Siegel Center
Indianapolis, IN $101,100.00-$158,950.00 18 hours ago Manager, Marketing Communication & Call Center Operations
Manager, Community Engagement & Experiential Marketing
Indiana, United States $98,300.00-$177,400.00 7 hours ago Greater Indianapolis $85,000.00-$100,000.00 5 days ago Carmel, IN $70,000.00-$80,000.00 1 day ago Sr. Manager / Director of Growth Marketing & Subscription Management
Indianapolis, IN $127,200.00-$190,900.00 1 day ago Remote Digital Asset Manager/Production Designer
Indianapolis, IN $37.50-$45.00 12 hours ago Channel Marketing Manager, College & Commercial
Indianapolis, IN $70,000.00-$95,000.00 2 weeks ago Product Marketing Manager, liat Respiratory Portfolio
Sr. Manager / Director of Growth Marketing & Subscription Management
Indianapolis, IN $74,500.00-$117,040.00 18 hours ago Indiana, United States $166,500.00-$234,100.00 1 week ago Senior Regional Marketing Manager, Indianapolis, IN
Indianapolis, IN $97,100.00-$145,600.00 2 days ago Agency Framework Manager (Marketing and Communications), CHM
Indiana, United States $39,205.00-$41,856.00 1 week ago Indiana, United States $106,000.00-$158,000.00 1 week ago IU Regionals Recruitment Marketing Project Manager (Project Management Specialist)
Manufacturing - Digital Manufacturing, Manager
Indianapolis, IN $99,000.00-$232,000.00 2 days ago Senior Manager - Digital Operations & Innovation (BPaaS/BPO)
Greater Indianapolis $167,000.00-$307,500.00 23 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr