Digital Program Manager

As a Digital Marketing Program Manager, you will work closely with brand teams, agencies, and internal stakeholders to develop and execute best-in-class digital marketing initiatives. You’ll be the strategic bridge between creative, technology, and marketing teams—ensuring seamless execution of projects across websites, native apps, and other digital platforms. If you're a proactive problem solver with a knack for building strong relationships, this role is perfect for you. What the position offers: Competitive Benefits Package 401(k) Retirement Plan Paid Time Off (PTO) Collaborative & Creative Team Environment What you’ll be doing: Strategic Digital Marketing Execution Develop, manage, and execute consumer-facing marketing programs across various digital channels, with a strong focus on owned websites and native apps Partner with internal brand teams, developers, creatives, UX designers, and external agencies to ensure digital initiatives align with business goals and consumer expectations Act as the primary interface between brands, IT, and marketing suppliers, ensuring seamless collaboration and execution Oversee end-to-end campaign execution, from brief development to post-launch optimization, ensuring all initiatives drive engagement, retention, and conversions Cross-Functional Collaboration & Communication Foster strong relationships with cross-functional teams, including creative, technology, and user experience (UX) teams, ensuring alignment and clarity on marketing initiatives Clearly communicate business objectives, competitive insights, and digital trends to internal stakeholders, equipping them to add value to the brand Work closely with IT/development teams to facilitate website updates, troubleshoot technical challenges, and optimize digital performance Negotiate and manage agency partnerships, ensuring efficient workflows, adherence to deadlines, and best-in-class execution Project & Program Management Oversee and maintain a digital marketing roadmap, prioritizing projects based on brand objectives and business impact Develop and manage timelines, budgets, and deliverables, ensuring all projects are executed on schedule and within scope Provide detailed status updates and reports to key stakeholders, ensuring alignment and transparency Ensure all project documentation, including job start forms and change requests, is completed accurately and in a timely manner Data-Driven Decision Making & Optimization Leverage Google Analytics and other tracking tools to monitor campaign performance, identify trends, and make data-driven recommendations for optimization Implement and oversee SEO strategies, usability testing, and content management tools to enhance digital effectiveness Review and analyze performance metrics across all digital programs, providing insights and actionable improvements Compliance & Brand Consistency Ensure all consumer-facing materials meet legal, medical, and regulatory guidelines while maintaining brand voice and messaging consistency Conduct quality assurance (QA) checks to ensure marketing content aligns with brand standards and business objectives Collaborate with legal and regulatory teams to secure necessary approvals before content deployment Process Improvement & Innovation Identify opportunities to streamline processes and improve team efficiency in campaign execution Stay ahead of emerging digital marketing trends, tools, and technologies, bringing innovative ideas to enhance brand engagement Lead post-campaign retrospectives, ensuring lessons learned are documented and applied to future initiatives Who we’re looking for: Bachelor’s degree preferred in Marketing, Business, or a related field, or equivalent experience 5+ years in marketing program management, agency account management, or brand marketing Strong ability to foster trust and collaboration with internal and external stakeholders as well as negotiation Excellent written and verbal communication skills, with the ability to present ideas clearly A proactive and solutions-oriented mindset, with the ability to navigate roadblocks Ability to lead teams, manage multiple projects, and ensure timely delivery Familiarity with Google Analytics, SEO, content management tools, and digital marketing strategies Proficient in Microsoft Word, Excel, and PowerPoint; familiarity with design software is a plus Seniority level

Associate Employment type

Full-time Job function

Marketing Industries

Staffing and Recruiting

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