Huntington National Bank
Marketing Strategist-Insurance
Huntington National Bank, Columbus, Ohio, United States, 43224
Join to apply for the
Marketing Strategist-Insurance
role at
Huntington National Bank 1 day ago Be among the first 25 applicants Join to apply for the
Marketing Strategist-Insurance
role at
Huntington National Bank Direct message the job poster from Huntington National Bank Senior Talent Acquisition Consultant at Huntington Bank, AVP
Description
Marketing Strategist – Insurance (Consumer & Business)
Department:
Marketing Strategy & Growth
The
Insurance Marketing Strategist
at Huntington Bank is responsible for developing and executing multi-channel marketing strategies to drive profitable growth across a comprehensive portfolio of
consumer and business insurance products . These include
Auto, Homeowners, Renters, Life, and Umbrella Insurance
for consumers, and
Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance
for business clients.
This role requires a deep understanding of full-funnel marketing, strong analytical skills, and the ability to collaborate across product, analytics, and marketing teams. The strategist will focus on both
acquisition and retention , ensuring that marketing efforts align with customer needs and enterprise profitability goals.
Key Responsibilities
Develop and execute full-funnel marketing strategies for: Consumer Insurance: Auto, Homeowners, Renters, Life, and Umbrella Business Insurance: Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance Forecast and manage marketing performance, including budget planning and ROI analysis Collaborate with Product, Digital, UX, and Analytics teams to align on growth strategies and optimize customer journeys Lead test-and-learn initiatives to improve campaign effectiveness and efficiency Translate complex data into actionable insights and compelling narratives for senior leadership Monitor industry trends and competitor activity to inform strategy and identify new opportunities Support the development of segmented marketing strategies for individual consumers, small businesses, and commercial clients
Basic Qualifications
Bachelor's Degree in Marketing or related field 7+ years of experience in marketing, preferably in insurance or financial services
Preferred Qualifications
Strong quantitative and analytical skills with a focus on financial performance Experience managing forecasts, budgets, and ROI-driven marketing plans Proven success in both digital and traditional marketing channels High intellectual curiosity and a self-starter mindset Excellent communication and interpersonal skills Proficiency in Microsoft Excel and PowerPoint Familiarity with A/B and multivariate testing Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms Understanding of insurance marketing compliance and regulatory considerations
Exempt Status: (Yes
= not eligible for overtime pay) ( No
= eligible for overtime pay)
Yes
Workplace Type
Office
Our Approach to
Office
Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Huntington is an Equal Opportunity Employer.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Note to Agency Recruiters:
Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Banking, Financial Services, and Investment Banking Referrals increase your chances of interviewing at Huntington National Bank by 2x Sign in to set job alerts for “Marketing Strategist” roles.
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Marketing Strategist-Insurance
role at
Huntington National Bank 1 day ago Be among the first 25 applicants Join to apply for the
Marketing Strategist-Insurance
role at
Huntington National Bank Direct message the job poster from Huntington National Bank Senior Talent Acquisition Consultant at Huntington Bank, AVP
Description
Marketing Strategist – Insurance (Consumer & Business)
Department:
Marketing Strategy & Growth
The
Insurance Marketing Strategist
at Huntington Bank is responsible for developing and executing multi-channel marketing strategies to drive profitable growth across a comprehensive portfolio of
consumer and business insurance products . These include
Auto, Homeowners, Renters, Life, and Umbrella Insurance
for consumers, and
Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance
for business clients.
This role requires a deep understanding of full-funnel marketing, strong analytical skills, and the ability to collaborate across product, analytics, and marketing teams. The strategist will focus on both
acquisition and retention , ensuring that marketing efforts align with customer needs and enterprise profitability goals.
Key Responsibilities
Develop and execute full-funnel marketing strategies for: Consumer Insurance: Auto, Homeowners, Renters, Life, and Umbrella Business Insurance: Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance Forecast and manage marketing performance, including budget planning and ROI analysis Collaborate with Product, Digital, UX, and Analytics teams to align on growth strategies and optimize customer journeys Lead test-and-learn initiatives to improve campaign effectiveness and efficiency Translate complex data into actionable insights and compelling narratives for senior leadership Monitor industry trends and competitor activity to inform strategy and identify new opportunities Support the development of segmented marketing strategies for individual consumers, small businesses, and commercial clients
Basic Qualifications
Bachelor's Degree in Marketing or related field 7+ years of experience in marketing, preferably in insurance or financial services
Preferred Qualifications
Strong quantitative and analytical skills with a focus on financial performance Experience managing forecasts, budgets, and ROI-driven marketing plans Proven success in both digital and traditional marketing channels High intellectual curiosity and a self-starter mindset Excellent communication and interpersonal skills Proficiency in Microsoft Excel and PowerPoint Familiarity with A/B and multivariate testing Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms Understanding of insurance marketing compliance and regulatory considerations
Exempt Status: (Yes
= not eligible for overtime pay) ( No
= eligible for overtime pay)
Yes
Workplace Type
Office
Our Approach to
Office
Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Huntington is an Equal Opportunity Employer.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Note to Agency Recruiters:
Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Banking, Financial Services, and Investment Banking Referrals increase your chances of interviewing at Huntington National Bank by 2x Sign in to set job alerts for “Marketing Strategist” roles.
Manager, Sports Marketing Brand Strategy - A&F
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Columbus, OH $70,000.00-$95,000.00 2 weeks ago Senior Manager, Industry Marketing (Payments)
Columbus, OH $71,000.00-$97,000.00 5 days ago Content Strategist (Remote US) - Future Opening
Columbus, OH $85,000.00-$90,000.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr