Altrata
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Marketing Operations Specialist
role at
Altrata Join to apply for the
Marketing Operations Specialist
role at
Altrata This range is provided by Altrata. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$75,000.00/yr - $90,000.00/yr Additional compensation types
Annual Bonus The Marketing Operations Specialist will play a critical role in managing and optimizing our marketing tech stack, driving campaign execution, and ensuring clean, actionable data flows across systems. You will be the go-to expert on our marketing systems, supporting demand generation, lifecycle marketing, and sales enablement through operational excellence. Key Responsibilities Marketing Automation : Manage and optimize campaigns i n Pardot , including email programs, lead nurturing, and automated workflows CRM Manageme nt: Ensure tight integration betwee n Pardot and Salesforce , maintain data hygiene, and support lead routing, scoring, and attribution Data & Analytics : Use a variety of tools to track web behavior, campaign performance, and lead source attribution Campaign Operations : Support campaign setup and execution, including landing pages, forms, tracking, and reporting Reporting & Dashboards : Build and maintain dashboards and reports for marketing performance, funnel analysis, and pipeline attribution Cross-Functional Support : Work closely with Sales, Commercial Operations, and the larger marketing team to align systems and processes across the go-to-market motion Tech Stack Management : Own and maintain the marketing technology stack; evaluate and onboard new tools as needed Requirements 3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies Proven expertise with
Salesforce, Pardot (Marketing Cloud Account Engagement), Google Analytics, and Google Tag Manager) Strong understanding of marketing and sales funnels, lead lifecycle management, and marketing attribution Analytical mindset with attention to detail and proficiency in pulling insights from data Experience with data hygiene, segmentation, and A/B testing Excellent communication and collaboration skills Nice to Have Experience with additional tools like Clay, ABM platforms, or marketing performance platforms Basic HTML or CSS for email and landing page edits Familiarity with B2B buyer journeys and account-based marketing (ABM) About Altrata Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success. Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections. Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Information Services Referrals increase your chances of interviewing at Altrata by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Tuition assistance Get notified about new Marketing Operations Specialist jobs in
New York City Metropolitan Area . New York City Metropolitan Area $90,000.00-$90,000.00 2 days ago New York, NY $90,000.00-$115,000.00 1 month ago New York, NY $85,000.00-$130,000.00 5 months ago New York, NY $125,000.00-$145,000.00 1 month ago Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)
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Bronx, NY $61,500.00-$114,644.00 3 months ago Associate Global Marketing Director, Workflow Innovations (Laboratory Diagnostics Automation)-Remote within the US
Tarrytown, NY $167,700.00-$251,500.00 3 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Marketing Operations Specialist
role at
Altrata Join to apply for the
Marketing Operations Specialist
role at
Altrata This range is provided by Altrata. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$75,000.00/yr - $90,000.00/yr Additional compensation types
Annual Bonus The Marketing Operations Specialist will play a critical role in managing and optimizing our marketing tech stack, driving campaign execution, and ensuring clean, actionable data flows across systems. You will be the go-to expert on our marketing systems, supporting demand generation, lifecycle marketing, and sales enablement through operational excellence. Key Responsibilities Marketing Automation : Manage and optimize campaigns i n Pardot , including email programs, lead nurturing, and automated workflows CRM Manageme nt: Ensure tight integration betwee n Pardot and Salesforce , maintain data hygiene, and support lead routing, scoring, and attribution Data & Analytics : Use a variety of tools to track web behavior, campaign performance, and lead source attribution Campaign Operations : Support campaign setup and execution, including landing pages, forms, tracking, and reporting Reporting & Dashboards : Build and maintain dashboards and reports for marketing performance, funnel analysis, and pipeline attribution Cross-Functional Support : Work closely with Sales, Commercial Operations, and the larger marketing team to align systems and processes across the go-to-market motion Tech Stack Management : Own and maintain the marketing technology stack; evaluate and onboard new tools as needed Requirements 3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies Proven expertise with
Salesforce, Pardot (Marketing Cloud Account Engagement), Google Analytics, and Google Tag Manager) Strong understanding of marketing and sales funnels, lead lifecycle management, and marketing attribution Analytical mindset with attention to detail and proficiency in pulling insights from data Experience with data hygiene, segmentation, and A/B testing Excellent communication and collaboration skills Nice to Have Experience with additional tools like Clay, ABM platforms, or marketing performance platforms Basic HTML or CSS for email and landing page edits Familiarity with B2B buyer journeys and account-based marketing (ABM) About Altrata Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success. Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections. Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Information Services Referrals increase your chances of interviewing at Altrata by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Tuition assistance Get notified about new Marketing Operations Specialist jobs in
New York City Metropolitan Area . New York City Metropolitan Area $90,000.00-$90,000.00 2 days ago New York, NY $90,000.00-$115,000.00 1 month ago New York, NY $85,000.00-$130,000.00 5 months ago New York, NY $125,000.00-$145,000.00 1 month ago Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)
Marketing Program Management, Senior Associate (contract)
New York, NY $108,000.00-$135,000.00 1 week ago Senior Manager, Marketing Operations & Analytics
New York, NY $140,000.00-$160,000.00 3 days ago Marketing Manager / Marketing Coordinator
Bronx, NY $61,500.00-$114,644.00 3 months ago Associate Global Marketing Director, Workflow Innovations (Laboratory Diagnostics Automation)-Remote within the US
Tarrytown, NY $167,700.00-$251,500.00 3 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr