Trantor
Salesforce Marketing Cloud (SFMC) Manager
Salesforce Marketing Cloud (SFMC) Manager
Direct message the job poster from Trantor Talent Acquisition | Hiring Strategy Development | Team Management | Leadership | Strategic Thinking HiringTop Talent
About the Company We are seeking an experienced Salesforce Marketing Cloud (SFMC) Manager to lead our marketing automation strategy and execution. This senior-level role is critical to driving personalized, data-driven member engagement across email, mobile, and digital channels. The ideal candidate will combine deep expertise in Salesforce Marketing Cloud with strong cross-cloud integration capabilities, project management experience, and a passion for delivering meaningful member experiences. You’ll be at the forefront of evolving our marketing technology stack—connecting platforms, optimizing automation, and unlocking to leverage new capabilities such as distributed marketing cloud. This role requires hands-on expertise in Marketing Cloud administration, and platform governance. About the Role The ideal candidate will be a self-motivated individual who is passionate about data, and its application in marketing campaigns, and able to work independently and as part of a team to deliver results. Responsibilities Lead the strategic direction and execution of marketing automation initiatives across all member engagement touchpoints using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.). Serve as the technical lead in design reviews, working with architecture, analytics, and development teams to build scalable, secure, and performant solutions. Guide Marketing Cloud developers and data teams by defining technical best practices, data architecture, and integration patterns. Oversee the administration and configuration of Salesforce Marketing Cloud, including user roles, business units, send classifications, and platform governance. Serve as a liaison between marketing, IT, and the data management platforms (DMP) teams like salesforce data platform, Snowflake to ensure accurate segmentation, targeting, and member data synchronization. Explore and support other Salesforce platform features to enhance the member experience and drive engagement through intelligent automation. Integrate Marketing Cloud with external platforms including Salesforce Core, Tableau, Snowflake, and Google Analytics to ensure a unified view of campaign performance and member behavior. Translate credit union business needs into scalable SFMC solutions and integrations. Handle multiple concurrent marketing technology projects with a high level of organization and ensure alignment with strategic goals, marketing KPIs, and compliance requirements. Collaborate closely with analytics teams to derive actionable insights, improve campaign performance, and develop data dashboards. Ensure compliance with data governance, privacy regulations (e.g., CCPA, GLBA, CAN-SPAM), and email best practices. Provide training, documentation, and ongoing support to internal stakeholders. Qualifications Equivalent combination of education and experience is considered. Bachelor’s degree in computer science, Data Science or a related field. Strong understanding knowledge of financial institution operations is required. Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign. Minimum of 10 years of experience in marketing technology roles, with at least 5 years of hands-on Salesforce Marketing Cloud experience. Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management. Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, etc.,) and experience with various integrations within the Salesforce landscape. Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations. Demonstrated success managing multi-channel marketing initiatives and complex platform integrations within a financial services or credit union environment. Proven ability to manage multiple projects and cross-functional teams in a fast-paced, regulated environment. Required Skills Strong communication and presentation skills; able to convey technical topics to non-technical stakeholders clearly and effectively. Experience integrating with tools such as Google Analytics, Tableau, and Snowflake. Salesforce certifications (e.g., Marketing Cloud Consultant, Developer) preferred. Experience facilitating technical design workshops and data related discussions. Excellent communications, conflict management, and negotiation skills. Preferred Skills Extensive B2C marketing experience, experience—knowledge and familiarity with consumer finance products is highly preferred. Extensive knowledge of online marketing, web best practices, mobile design methodologies and development technologies and tools preferred. Ability to suggest innovative ideas and solutions within email, CRM and the marketing automation space to enhance overall experience for PenFed members. Understanding of data privacy regulations and marketing compliance standards in the financial sector. Knowledge in Salesforce Marketing Cloud and Data Cloud Administration, various configuration and settings, profiles and roles setup for digital marketers and other users. Experience working with Salesforce Loyalty Cloud, Salesforce CDP, or other MarTech platforms. Proficiency in Python or other relevant programming languages. Background in Agile methodology and marketing project management tools (e.g., Jira, Trello, Asana). Location This is a hybrid / on-site role to be performed in Virginia Tysons - US Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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Salesforce Marketing Cloud (SFMC) Manager
Direct message the job poster from Trantor Talent Acquisition | Hiring Strategy Development | Team Management | Leadership | Strategic Thinking HiringTop Talent
About the Company We are seeking an experienced Salesforce Marketing Cloud (SFMC) Manager to lead our marketing automation strategy and execution. This senior-level role is critical to driving personalized, data-driven member engagement across email, mobile, and digital channels. The ideal candidate will combine deep expertise in Salesforce Marketing Cloud with strong cross-cloud integration capabilities, project management experience, and a passion for delivering meaningful member experiences. You’ll be at the forefront of evolving our marketing technology stack—connecting platforms, optimizing automation, and unlocking to leverage new capabilities such as distributed marketing cloud. This role requires hands-on expertise in Marketing Cloud administration, and platform governance. About the Role The ideal candidate will be a self-motivated individual who is passionate about data, and its application in marketing campaigns, and able to work independently and as part of a team to deliver results. Responsibilities Lead the strategic direction and execution of marketing automation initiatives across all member engagement touchpoints using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.). Serve as the technical lead in design reviews, working with architecture, analytics, and development teams to build scalable, secure, and performant solutions. Guide Marketing Cloud developers and data teams by defining technical best practices, data architecture, and integration patterns. Oversee the administration and configuration of Salesforce Marketing Cloud, including user roles, business units, send classifications, and platform governance. Serve as a liaison between marketing, IT, and the data management platforms (DMP) teams like salesforce data platform, Snowflake to ensure accurate segmentation, targeting, and member data synchronization. Explore and support other Salesforce platform features to enhance the member experience and drive engagement through intelligent automation. Integrate Marketing Cloud with external platforms including Salesforce Core, Tableau, Snowflake, and Google Analytics to ensure a unified view of campaign performance and member behavior. Translate credit union business needs into scalable SFMC solutions and integrations. Handle multiple concurrent marketing technology projects with a high level of organization and ensure alignment with strategic goals, marketing KPIs, and compliance requirements. Collaborate closely with analytics teams to derive actionable insights, improve campaign performance, and develop data dashboards. Ensure compliance with data governance, privacy regulations (e.g., CCPA, GLBA, CAN-SPAM), and email best practices. Provide training, documentation, and ongoing support to internal stakeholders. Qualifications Equivalent combination of education and experience is considered. Bachelor’s degree in computer science, Data Science or a related field. Strong understanding knowledge of financial institution operations is required. Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign. Minimum of 10 years of experience in marketing technology roles, with at least 5 years of hands-on Salesforce Marketing Cloud experience. Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management. Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, etc.,) and experience with various integrations within the Salesforce landscape. Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations. Demonstrated success managing multi-channel marketing initiatives and complex platform integrations within a financial services or credit union environment. Proven ability to manage multiple projects and cross-functional teams in a fast-paced, regulated environment. Required Skills Strong communication and presentation skills; able to convey technical topics to non-technical stakeholders clearly and effectively. Experience integrating with tools such as Google Analytics, Tableau, and Snowflake. Salesforce certifications (e.g., Marketing Cloud Consultant, Developer) preferred. Experience facilitating technical design workshops and data related discussions. Excellent communications, conflict management, and negotiation skills. Preferred Skills Extensive B2C marketing experience, experience—knowledge and familiarity with consumer finance products is highly preferred. Extensive knowledge of online marketing, web best practices, mobile design methodologies and development technologies and tools preferred. Ability to suggest innovative ideas and solutions within email, CRM and the marketing automation space to enhance overall experience for PenFed members. Understanding of data privacy regulations and marketing compliance standards in the financial sector. Knowledge in Salesforce Marketing Cloud and Data Cloud Administration, various configuration and settings, profiles and roles setup for digital marketers and other users. Experience working with Salesforce Loyalty Cloud, Salesforce CDP, or other MarTech platforms. Proficiency in Python or other relevant programming languages. Background in Agile methodology and marketing project management tools (e.g., Jira, Trello, Asana). Location This is a hybrid / on-site role to be performed in Virginia Tysons - US Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Business Development Industries Business Consulting and Services Referrals increase your chances of interviewing at Trantor by 2x Get notified about new Marketing Specialist jobs in
Tysons Corner, VA . Social Media Manager – YouTube (National Geographic)
Washington, DC $91,900.00-$126,200.00 3 months ago Student Marketeer - George Washington University
Marketing Communication Strategist, Strategy and Insights, Reputation Marketing and Insights
McLean, VA $44,000.00-$58,000.00 3 days ago Marketing Manager, Social and Engagement (Museum)
Digital Marketing Associate (2025 Graduates)
Washington DC-Baltimore Area $50,000.00-$50,000.00 1 week ago Senior Brand Experience & Development Marketing Associate- Maggi
Marketing Manager, Web and Email (Museum)
Product Marketing Manager, Central Marketing, Amazon Business, Product Marketing
Senior Brand Expansion Marketing Associate - Toll House
Tysons Corner, VA $65,000.00-$75,000.00 2 months ago Community and Influencer Marketing Coordinator
Interested in freelancing for Yes&? Send us your resume!
Clarksburg, MD $70,000.00-$80,000.00 2 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr