Renuity
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Programmatic Lead
role at
Renuity . Get AI-powered advice on this job and more exclusive features. About the Role
Renuity
is seeking a
Programmatic Lead
to develop and execute a programmatic strategy that aligns with the company's business goals, ensuring superior performance across all units. This position is based in Charlotte, NC. Key Responsibilities
Build retargeting strategies for platforms like Google, Meta, etc., to drive growth. Establish a programmatic channel starting with our Home Organization business, including YouTube, Native, and retargeting. Implement data-driven segmentation and look-alike modeling using various data sources to meet targets. Automate repetitive tasks to improve efficiency. Use AI and curate seed images/videos for content and ad creation. Streamline ad creation with internal or third-party tools for scale and cost-efficiency. Integrate multiple channels (email, website, SMS, phone) into lead flow processes. Develop reporting systems and insights to guide the team and stakeholders. Create a CRO system and content strategy to enhance lead quality. Implement A/B and MVT testing for optimization. Develop customer clustering models to target positive segments and reduce negative ones. Use automation tools to keep ads fresh and maximize conversions. Combine identity resolution solutions with first-party data to improve customer models. Qualifications
Experience managing budgets, strategies, and business directions for programmatic channels. Passion for testing and adopting innovative solutions. Excellent communication skills for complex ideas. Deep knowledge of ad platforms like Google Ads, Facebook Ads, etc. Experience with CRO, LPO, and A/B testing. Proven vendor management and negotiation skills. Strong data analytics and visualization skills for actionable insights. What We Offer
Comprehensive benefits package (health, vision, dental, 401k match up to 6%). PTO and holidays. Opportunities for career advancement. About Us
Renuity is a leader in the home improvement industry, dedicated to transforming spaces and improving lives. We operate nationwide through a network of trusted regional companies. Backed by private equity, we focus on growth, innovation, and delivering exceptional service. Join our dynamic team where your work makes a real impact. For more info, visit
www.renuityhome.com . We are an equal opportunity employer and value diversity. For accommodations, contact Humanresources@renuityhome.com.
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Programmatic Lead
role at
Renuity . Get AI-powered advice on this job and more exclusive features. About the Role
Renuity
is seeking a
Programmatic Lead
to develop and execute a programmatic strategy that aligns with the company's business goals, ensuring superior performance across all units. This position is based in Charlotte, NC. Key Responsibilities
Build retargeting strategies for platforms like Google, Meta, etc., to drive growth. Establish a programmatic channel starting with our Home Organization business, including YouTube, Native, and retargeting. Implement data-driven segmentation and look-alike modeling using various data sources to meet targets. Automate repetitive tasks to improve efficiency. Use AI and curate seed images/videos for content and ad creation. Streamline ad creation with internal or third-party tools for scale and cost-efficiency. Integrate multiple channels (email, website, SMS, phone) into lead flow processes. Develop reporting systems and insights to guide the team and stakeholders. Create a CRO system and content strategy to enhance lead quality. Implement A/B and MVT testing for optimization. Develop customer clustering models to target positive segments and reduce negative ones. Use automation tools to keep ads fresh and maximize conversions. Combine identity resolution solutions with first-party data to improve customer models. Qualifications
Experience managing budgets, strategies, and business directions for programmatic channels. Passion for testing and adopting innovative solutions. Excellent communication skills for complex ideas. Deep knowledge of ad platforms like Google Ads, Facebook Ads, etc. Experience with CRO, LPO, and A/B testing. Proven vendor management and negotiation skills. Strong data analytics and visualization skills for actionable insights. What We Offer
Comprehensive benefits package (health, vision, dental, 401k match up to 6%). PTO and holidays. Opportunities for career advancement. About Us
Renuity is a leader in the home improvement industry, dedicated to transforming spaces and improving lives. We operate nationwide through a network of trusted regional companies. Backed by private equity, we focus on growth, innovation, and delivering exceptional service. Join our dynamic team where your work makes a real impact. For more info, visit
www.renuityhome.com . We are an equal opportunity employer and value diversity. For accommodations, contact Humanresources@renuityhome.com.
#J-18808-Ljbffr