Dorling Kindersley Limited
Product Marketing Manager
Dorling Kindersley Limited, Morrisville, North Carolina, United States, 27560
The Product Marketing Manager is responsible for internal and external enablement needed to drive commercial success of assigned customer vertical solutions, products and services. This person also takes existing products and services and builds GTM package variations (or bundles) that solve customer needs and create customer outcomes. They monitor bookings and renewal KPIs, diagnose reasons for success or lack thereof, and refine enablement assets. They work cross-functionally to create go-to-market strategies and plans to drive bookings and renewals goals for their customer vertical solutions.
WHAT YOU'LL BE DOING
Responsible for relevant customer vertical understanding including industry trends, customer profiles and buyer personas
Uses Market Research and Intel work as well as direct interaction with the market and buyers (e.g. conferences and trade shows) Connects with client-facing colleagues and effectively uses internal data sources to supplement understandingListen and synthesize insights about client-facing messaging effectiveness applying changes to enablement as necessary and surfacing customer perspective insights
Responsible for understanding how products and services are performing in market, monitoring trends, understanding product competition, leveraging feedback to build necessary enablement assets especially as market needs or audiences shift
Maintain close feedback channels with sales and client success to identify future enablement needs and to bring anecdotal data points about product / market fit and market needs to product marketing for consideration Evaluates and updates or creates new sales collateral and assets for existing products to support sales pipeline and bookings, and marketing campaigns (e.g., presentations, sales sheets, case studies, video assets, product battlecards) Work closely with Growth Marketing and Content Marketing to develop assets to support successful marketing campaigns. Continuously update Relias.com and other owned website pages to reflect necessary product positioning/strategy to support search, traffic, and lead conversion needs for the product. Partner with Events to ensure the right messaging strategy and collateral assets are available for trade shows based on relevant audiences for the products.
Builds product and service solution packages that are mapped to customer needs and outcomes
Stays informed about product launch plans for potential incorporation into solution packages Works with pricing team to develop and deploy appropriate package price points Develops package collateral and enablement necessary such as messaging, sales sheets, presentation, video assets, case studies May lead launch activity for solutions that are only for their customer vertical.
Other duties as assigned COMPETENCIES
Target Market Knowledge
– understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions. Marketing Strategy
- craft and implement comprehensive marketing plans that align with and drive the overall business objectives. Marketing Tool Management
- utilization of a wide range of relevant marketing enablement tools to complete marketing tasks efficiently EXPERIENCE REQUIRED (MINIMUM REQUIRED)
· 5+ years of product marketing or other related experience EDUCATION REQUIRED (MINIMUM REQUIRED)
· Bachelor’s degree EXPERIENCE/EDUCATION PREFERRED
· Experience in SaaS or healthcare industry · Pragmatic Marketing and/or Product Marketing Alliance certifications
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Responsible for relevant customer vertical understanding including industry trends, customer profiles and buyer personas
Uses Market Research and Intel work as well as direct interaction with the market and buyers (e.g. conferences and trade shows) Connects with client-facing colleagues and effectively uses internal data sources to supplement understandingListen and synthesize insights about client-facing messaging effectiveness applying changes to enablement as necessary and surfacing customer perspective insights
Responsible for understanding how products and services are performing in market, monitoring trends, understanding product competition, leveraging feedback to build necessary enablement assets especially as market needs or audiences shift
Maintain close feedback channels with sales and client success to identify future enablement needs and to bring anecdotal data points about product / market fit and market needs to product marketing for consideration Evaluates and updates or creates new sales collateral and assets for existing products to support sales pipeline and bookings, and marketing campaigns (e.g., presentations, sales sheets, case studies, video assets, product battlecards) Work closely with Growth Marketing and Content Marketing to develop assets to support successful marketing campaigns. Continuously update Relias.com and other owned website pages to reflect necessary product positioning/strategy to support search, traffic, and lead conversion needs for the product. Partner with Events to ensure the right messaging strategy and collateral assets are available for trade shows based on relevant audiences for the products.
Builds product and service solution packages that are mapped to customer needs and outcomes
Stays informed about product launch plans for potential incorporation into solution packages Works with pricing team to develop and deploy appropriate package price points Develops package collateral and enablement necessary such as messaging, sales sheets, presentation, video assets, case studies May lead launch activity for solutions that are only for their customer vertical.
Other duties as assigned COMPETENCIES
Target Market Knowledge
– understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions. Marketing Strategy
- craft and implement comprehensive marketing plans that align with and drive the overall business objectives. Marketing Tool Management
- utilization of a wide range of relevant marketing enablement tools to complete marketing tasks efficiently EXPERIENCE REQUIRED (MINIMUM REQUIRED)
· 5+ years of product marketing or other related experience EDUCATION REQUIRED (MINIMUM REQUIRED)
· Bachelor’s degree EXPERIENCE/EDUCATION PREFERRED
· Experience in SaaS or healthcare industry · Pragmatic Marketing and/or Product Marketing Alliance certifications
#J-18808-Ljbffr