Relativity
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Product Marketing Manager - Law Firm
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Relativity 5 days ago Be among the first 25 applicants Job Overview As a Product Marketing Manager for the Law Firm Segment, you will be responsible for developing messaging and positioning, and executing go-to-market strategies for law firms and litigators, working with cross-functional teams. Posting Type : Hybrid Responsibilities : Develop persona-based messaging and collateral to communicate benefits effectively. Engage with customers and stakeholders to gather insights and reflect their voice in marketing materials. Lead customer interviews and messaging verification sessions. Go-to-market Planning and Execution : Collaborate with brand and demand generation teams on marketing plans. Work closely with product marketing, product management, and demand gen teams to implement strategies. Refine and develop customer personas for cross-sell opportunities. Analyze sales and marketing data for segmentation insights. Market Research : Understand the e-Discovery market, competitors, and customer behaviors. Share industry and customer trend insights. Contribute to customer advisory board activities. Content Development : Refine buyer journeys and create targeted content such as presentations, case studies, blogs, and more. Minimum Qualifications : 5-7 years in B2B product marketing, management, or related fields. Strong communication skills. Leadership, problem-solving, and decision-making abilities. Experience leading cross-functional teams. Experience in law firms or e-Discovery industry is a plus but not required. Relativity offers competitive compensation, including a base salary ($106,000-$158,000), performance bonuses, and incentives. The final salary depends on experience and qualifications. Additional Details : Seniority level: Mid-Senior level Employment type: Full-time Industry: Software Development
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Product Marketing Manager - Law Firm
role at
Relativity 5 days ago Be among the first 25 applicants Job Overview As a Product Marketing Manager for the Law Firm Segment, you will be responsible for developing messaging and positioning, and executing go-to-market strategies for law firms and litigators, working with cross-functional teams. Posting Type : Hybrid Responsibilities : Develop persona-based messaging and collateral to communicate benefits effectively. Engage with customers and stakeholders to gather insights and reflect their voice in marketing materials. Lead customer interviews and messaging verification sessions. Go-to-market Planning and Execution : Collaborate with brand and demand generation teams on marketing plans. Work closely with product marketing, product management, and demand gen teams to implement strategies. Refine and develop customer personas for cross-sell opportunities. Analyze sales and marketing data for segmentation insights. Market Research : Understand the e-Discovery market, competitors, and customer behaviors. Share industry and customer trend insights. Contribute to customer advisory board activities. Content Development : Refine buyer journeys and create targeted content such as presentations, case studies, blogs, and more. Minimum Qualifications : 5-7 years in B2B product marketing, management, or related fields. Strong communication skills. Leadership, problem-solving, and decision-making abilities. Experience leading cross-functional teams. Experience in law firms or e-Discovery industry is a plus but not required. Relativity offers competitive compensation, including a base salary ($106,000-$158,000), performance bonuses, and incentives. The final salary depends on experience and qualifications. Additional Details : Seniority level: Mid-Senior level Employment type: Full-time Industry: Software Development
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