Web Marketing Coordinator

Job DescriptionRecognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for DiversityMake Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.Part and Full Time Benefits EligibilityMedical, Dental, Vision insurance401(k)Associate assistance programEmployee discountsReferral programEarly access to earned wages for hourly associates (outside of CA)Optional voluntary benefits including ID theft protection and pet insuranceFull Time Only Benefits EligibilityPaid Time OffPaid holidaysCompany provided life insuranceAdoption benefitDisability (short and long term)Flexible Spending AccountsHealth Savings AccountOptional life and dependent life insuranceOptional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan Tuition reimbursementBase pay in range will be determined by applicant's skills and experience. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.The application window is anticipated to close within 30 days of the date of the posting.ResponsibilitiesUnder general supervision, creates, designs, and executes content, images and videos for Brookdale's websites. Assists with web user testing, analytics and updates as needed. Assists with updating website with correct, up-to-date information for our communities and brand. Monitors community web pages for compliance, enforce standards, and make recommendations for non-compliant pages. Working with a Web Manager, reviews, edits, and approves brand and local community content. Working with a Web Manager, creates a variety content, pages and landing pages, for website as needed including editing content, imagery and videos. Works directly with writers and creative team to meet deadlines and gain internal/external approvals. Grows to learn web marketing best practices across platforms, assists with managing as directed. Assists with research related to expected business and user-benefits of website changes. Provides input to strategies to promote the organization's product lines through the website. Working with a Manager makes recommendations on content and layout to improve local and overall website community performance.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.QualificationsEducation and Experience Bachelor's Degree in Graphic Design, Advertising Design, Communications, Marketing, or other related field required. One year of experience in related field; web marketing preferred; or equivalent combination of education and experience.Certifications, Licenses, and Other Special Requirements NoneManagement/Decision Making Makes standard and routine decisions based on detailed guidelines with little independent judgment. Problems are generally solved with clear, detailed guidelines or by reporting them to a supervisor.Knowledge and Skills Has strong writing skills and grammatical understanding to review outbound content. Has strong judgement of creative assets. Has a basic level of a skill and can follow written or verbal instructions. Has basic technical skills to complete a few repetitive and well-defined duties. Has a basic knowledge of the organization in order to answer basic questions. Various technology knowledge required, including Adobe Creative Suite, Microsoft Office.Physical Demands and Working Conditions Standing Walking Sitting Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch, or crawl Talk or hear Ability to lift: up to 25 pounds Vision Requires interaction with co-workers, residents or vendors Requires Travel: OccasionallyBrookdale is an equal opportunity employer and a drug-free workplace.About UsBrookdale is a Great Place to Be: Gracious hospitality and neighborliness for our residents and families. Home-like feel and all-around comfort for residents and visiting family members. Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings. Industry leader in clinical care. Nationwide company with over 675 communities, offering many opportunities to grown and learn as a sales professional. Extensive corporate support including a robust training program.