Senior Product Marketing Manager - B2B and B2G (Government)

Company Founded in 2018 by CPAs, tax attorneys, and software developers, TaxBit is creating a new category to enable compliant adoption of digital assets for the global economy. Its SaaS platform streamlines tax reporting and accounting for digital assets. Trusted by leading crypto, tech, traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), TaxBit addresses compliance challenges in an evolving regulatory landscape. The company is backed by Silicon Valley VCs and has teams in New York City, San Francisco, Seattle, Salt Lake City, and Washington, D.C. Opportunity for Impact Join TaxBit to shape the go-to-market success of our industry-leading solutions. As Senior Product Marketing Manager, you will work closely with subject matter experts to craft product marketing and content strategies that drive awareness, expansion, and revenue growth across geographies. If you enjoy balancing creativity with analytical rigor, owning end-to-end marketing strategies, and collaborating with SMEs, PMs, engineers, and GTM teams, this role is for you. Key Responsibilities You will be the voice of the product and architect of GTM success. Responsibilities include developing messaging matrices, guiding launches, enabling sales, and partnering with SMEs, PMs, and engineering to provide content, tools, and intelligence to GTM teams. GTM Strategy & Ownership : Own end-to-end GTM strategy for Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines. Persona & Messaging Development : Build and iterate buyer/user personas, ensuring messaging relevance and differentiation across channels, geographies, and jurisdictions. Launch & Sales Enablement : Lead product launches, create enablement assets (battlecards, decks, ROI tools, pricing guides) to exceed pipeline and revenue targets. Program & Funnel Optimization : Partner with Demand Gen to design multi-channel programs, leveraging data to optimize pipeline and product adoption. Market Intelligence : Conduct competitor analyses, market sizing, and pricing to inform positioning and product roadmap. Collaboration & Evangelism : Maintain feedback loops with SMEs, PMs, and engineering; serve as a product spokesperson at sales calls, advisory boards, and industry events. Professional Qualifications Proven track record of launching RegTech SaaS products and executing sales enablement strategies that outperform targets. 6+ years in B2B SaaS product marketing, with at least 2 years in Enterprise GTM (public sector experience is a bonus). Preferred 2+ years in web3, digital assets, blockchain, or regulated fintech. Experience creating cross-channel persona-based messaging frameworks and sales assets that drive pipeline and adoption. Ability to translate complex product features into clear value propositions and content. Experience with CRM, MarTech, and marketing automation tools. Exceptional written, verbal, and visual communication skills. Ability to develop pricing and packaging strategies aligned with market and customer insights. Personal Characteristics Self-starter with a hands-on approach in a fast-paced environment. Strategic thinker with strong analytical and storytelling skills. Ability to assess business problems and craft comprehensive strategies. Effective stakeholder management and influencing skills. Flexible, curious, and adaptable to change. Interest in AI and emerging technologies, with a proactive learning approach. The salary range for this role is $119,000 - $175,000 USD, with potential incentives, equity, and benefits depending on various factors.

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