fairlife, LLC
Vice President Brand Marketing, Complete Nutrition Portfolio
fairlife, LLC, Chicago, Illinois, United States, 60290
Vice President Brand Marketing, Complete Nutrition Portfolio
fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes:
fairlife ultra-filtered milk ;
Core Power
High Protein Shakes, a sports nutrition drink to support post-workout recovery;
fairlife nutrition plan , a nutrition shake to support the journey to better health. A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation. To learn more about fairlife and its complete line of products, please visit fairlife.com . job purpose: This world-class marketer will be responsible for leading our Complete Nutrition Portfolio (Core Power & Nutrition Plan), developing and implementing consumer-centric brand plans that increase trial, accelerate velocity, drive industry leading growth and build brand love/preference. responsibilities: Brand Planning & Stewardship
Lead the development of annual brand plans that leverage consumer, category and customer insights to create clear and compelling growth strategies and key initiatives Develop insights led innovation/renovation focused against creating enduring edge (brand and product) for consumers and customers Partner with commercial, sales and finance to establish aggressive, yet attainable growth targets aligned with marketing investment Steward performance and DME during the year to ensure annual plan targets are achieved, pivoting as needed based upon macro-environment, category dynamics and in-market results
Creative & Connections Excellence
Lead the development of best-in-class creative in terms of impact and persuasion to bring brand architecture to life Lead the development of holistic connections plans that drive consumer engagement, continuously optimizing ROI and overall effectiveness based upon in-market results and marketing mix learnings Infuse a “test and learn” mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference
Omni-Channel Plan Development
Partner with commercial, sales and digital to align availability and plans with key channels, customers, and emerging platforms to win critical occasions and create a seamless experience for consumers
Lead a team of 7 talented and passionate brand marketers along with our wonderful agency partners Collaborate with each team member to establish clear, challenging performance goals and metrics for the year; take an active interest in professional development of team members Live the values of the company and be a culture carrier for the team—a leader who is entrepreneurial, humble, collaborative, an active listener, dependable, confident but unpretentious skills/qualifications required: Experience & Education
15+ years of brand marketing experience with increased responsibility, at least 5 years in a leadership role Ideally early career experience in a blue-chip consumer packaged goods company, followed by experience in a small to mid-size company Undergraduate degree required, MBA highly desirable
Consumer Marketer With A GM Mindset
Marketing guru who leads with data and insights to shape strategy and plans, however, highly competent in finance, sales, operations and leverages this knowledge when making decisions Strategic thinker that is focused against winning today AND building for the future
Modern Day Marketer
Intellectually curious and well versed in the latest marketing mediums and tools to drive trial and brand preference; understands the art and science of brand building
Exceptional Leadership Skills
Ability to build, drive and inspire a high performing team across a growing organization. A confident, yet humble leader to their team
Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results Collaborative, Team Based Approach
Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization
reports to:
Senior Vice President, Brand Marketing & Innovation exempt vs. nonexempt : exempt *Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Base pay range: $230,000 - $250,000 USD fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of
race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors. In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email
careers@fairlife.com
.
For Recruitment Agencies
At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team. As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list. Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions. Create a Job Alert Interested in building your career at fairlife? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Preferred First Name * LinkedIn Profile Street Address: * City: * State of Residence: * Select... Are you willing to relocate? * Select... Are you legally authorized to work in the United States? * Select... Will you now or in the future require fairlife to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status. * Select... Desired Salary * How did you hear about this job? * Select... Are you currently an internal employee of fairlife or Coca-Cola? * Select... If not currently, have you ever been an employee of fairlife or Coca-Cola? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in fairlife’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes:
fairlife ultra-filtered milk ;
Core Power
High Protein Shakes, a sports nutrition drink to support post-workout recovery;
fairlife nutrition plan , a nutrition shake to support the journey to better health. A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation. To learn more about fairlife and its complete line of products, please visit fairlife.com . job purpose: This world-class marketer will be responsible for leading our Complete Nutrition Portfolio (Core Power & Nutrition Plan), developing and implementing consumer-centric brand plans that increase trial, accelerate velocity, drive industry leading growth and build brand love/preference. responsibilities: Brand Planning & Stewardship
Lead the development of annual brand plans that leverage consumer, category and customer insights to create clear and compelling growth strategies and key initiatives Develop insights led innovation/renovation focused against creating enduring edge (brand and product) for consumers and customers Partner with commercial, sales and finance to establish aggressive, yet attainable growth targets aligned with marketing investment Steward performance and DME during the year to ensure annual plan targets are achieved, pivoting as needed based upon macro-environment, category dynamics and in-market results
Creative & Connections Excellence
Lead the development of best-in-class creative in terms of impact and persuasion to bring brand architecture to life Lead the development of holistic connections plans that drive consumer engagement, continuously optimizing ROI and overall effectiveness based upon in-market results and marketing mix learnings Infuse a “test and learn” mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference
Omni-Channel Plan Development
Partner with commercial, sales and digital to align availability and plans with key channels, customers, and emerging platforms to win critical occasions and create a seamless experience for consumers
Lead a team of 7 talented and passionate brand marketers along with our wonderful agency partners Collaborate with each team member to establish clear, challenging performance goals and metrics for the year; take an active interest in professional development of team members Live the values of the company and be a culture carrier for the team—a leader who is entrepreneurial, humble, collaborative, an active listener, dependable, confident but unpretentious skills/qualifications required: Experience & Education
15+ years of brand marketing experience with increased responsibility, at least 5 years in a leadership role Ideally early career experience in a blue-chip consumer packaged goods company, followed by experience in a small to mid-size company Undergraduate degree required, MBA highly desirable
Consumer Marketer With A GM Mindset
Marketing guru who leads with data and insights to shape strategy and plans, however, highly competent in finance, sales, operations and leverages this knowledge when making decisions Strategic thinker that is focused against winning today AND building for the future
Modern Day Marketer
Intellectually curious and well versed in the latest marketing mediums and tools to drive trial and brand preference; understands the art and science of brand building
Exceptional Leadership Skills
Ability to build, drive and inspire a high performing team across a growing organization. A confident, yet humble leader to their team
Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results Collaborative, Team Based Approach
Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization
reports to:
Senior Vice President, Brand Marketing & Innovation exempt vs. nonexempt : exempt *Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Base pay range: $230,000 - $250,000 USD fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of
race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors. In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email
careers@fairlife.com
.
For Recruitment Agencies
At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team. As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list. Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions. Create a Job Alert Interested in building your career at fairlife? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Preferred First Name * LinkedIn Profile Street Address: * City: * State of Residence: * Select... Are you willing to relocate? * Select... Are you legally authorized to work in the United States? * Select... Will you now or in the future require fairlife to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status. * Select... Desired Salary * How did you hear about this job? * Select... Are you currently an internal employee of fairlife or Coca-Cola? * Select... If not currently, have you ever been an employee of fairlife or Coca-Cola? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in fairlife’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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