Kingspan Insulation
Job Description: Senior Digital Marketing Specialist
Be among the first 25 applicants two weeks ago. About Us Kingspan Insulation is a global leader in high-performance insulation and building envelope solutions. We are committed to innovation, sustainability, and enhancing energy efficiency worldwide. We are seeking a passionate and data-driven
Senior Digital Marketing Specialist
to join our team in Atlanta, Georgia, in a hybrid work setting. Summary The Senior Digital Marketing Specialist will manage and enhance Kingspan Insulation’s digital presence and marketing analytics. Responsibilities include updating web content, managing third-party websites, and optimizing our web presence through SEO strategies. The role involves monitoring and analyzing data to drive strategic marketing decisions and improve ROI. Key Responsibilities
Web Content Management:
Regularly update and optimize content on the company’s website using Adobe Experience Manager (AEM). Third-Party Website Management:
Ensure consistent branding, messaging, and content accuracy across external platforms. SEO & Keywords Optimization:
Use SEO best practices and tools like SEMRush to improve visibility and rankings. Marketing Data Analysis:
Monitor campaign performance using Adobe Analytics, developing reports and dashboards to inform marketing strategies. ROI Reporting:
Generate and analyze ROI reports, providing insights for strategy improvements. Strategy Recommendations:
Use data insights to suggest and implement marketing strategy adjustments. Collaboration:
Work with cross-functional teams to align digital marketing efforts with company objectives. Platform Proficiency:
Utilize Microsoft Dynamics for CRM and analytics integration. Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business, Data Science, or related field. 4-6 years of experience in digital marketing, focusing on analytics and content management. Technical Skills: Proficiency in Adobe Experience Manager (AEM). Experience with Microsoft Dynamics, Adobe Analytics, and SEMRush. Strong understanding of SEO, keyword research, and optimization strategies. Excellent analytical skills with a passion for data. Ability to translate data insights into strategic recommendations. Strong written and verbal communication skills. Highly organized, detail-oriented, and able to prioritize multiple initiatives. Additional Details
Seniority Level: Mid-Senior level Employment Type: Full-time Job Function: Marketing Industry: Wholesale Building Materials Referrals can increase your chances of interviewing at Kingspan Insulation by 2x. Benefits inferred from the description include medical insurance, vision insurance, and a 401(k) plan. Get notified about new Digital Marketing Specialist jobs in
Atlanta, GA .
#J-18808-Ljbffr
Be among the first 25 applicants two weeks ago. About Us Kingspan Insulation is a global leader in high-performance insulation and building envelope solutions. We are committed to innovation, sustainability, and enhancing energy efficiency worldwide. We are seeking a passionate and data-driven
Senior Digital Marketing Specialist
to join our team in Atlanta, Georgia, in a hybrid work setting. Summary The Senior Digital Marketing Specialist will manage and enhance Kingspan Insulation’s digital presence and marketing analytics. Responsibilities include updating web content, managing third-party websites, and optimizing our web presence through SEO strategies. The role involves monitoring and analyzing data to drive strategic marketing decisions and improve ROI. Key Responsibilities
Web Content Management:
Regularly update and optimize content on the company’s website using Adobe Experience Manager (AEM). Third-Party Website Management:
Ensure consistent branding, messaging, and content accuracy across external platforms. SEO & Keywords Optimization:
Use SEO best practices and tools like SEMRush to improve visibility and rankings. Marketing Data Analysis:
Monitor campaign performance using Adobe Analytics, developing reports and dashboards to inform marketing strategies. ROI Reporting:
Generate and analyze ROI reports, providing insights for strategy improvements. Strategy Recommendations:
Use data insights to suggest and implement marketing strategy adjustments. Collaboration:
Work with cross-functional teams to align digital marketing efforts with company objectives. Platform Proficiency:
Utilize Microsoft Dynamics for CRM and analytics integration. Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business, Data Science, or related field. 4-6 years of experience in digital marketing, focusing on analytics and content management. Technical Skills: Proficiency in Adobe Experience Manager (AEM). Experience with Microsoft Dynamics, Adobe Analytics, and SEMRush. Strong understanding of SEO, keyword research, and optimization strategies. Excellent analytical skills with a passion for data. Ability to translate data insights into strategic recommendations. Strong written and verbal communication skills. Highly organized, detail-oriented, and able to prioritize multiple initiatives. Additional Details
Seniority Level: Mid-Senior level Employment Type: Full-time Job Function: Marketing Industry: Wholesale Building Materials Referrals can increase your chances of interviewing at Kingspan Insulation by 2x. Benefits inferred from the description include medical insurance, vision insurance, and a 401(k) plan. Get notified about new Digital Marketing Specialist jobs in
Atlanta, GA .
#J-18808-Ljbffr