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AccuWeather is seeking a strategic and results-oriented Senior Manager, Digital Subscriptions to grow our subscription offerings across mobile, web, and connected platforms. This role is instrumental in defining the roadmap for our digital subscription services, driving audience growth and revenue, and ensuring competitiveness in a fast-evolving landscape. Reporting directly to the SVP of Digital Strategy, the successful candidate will bring deep expertise in subscription ecosystems, customer segmentation, product packaging, pricing strategy, and cross-functional leadership. Key responsibilities include defining and executing end-to-end product and go-to-market strategies for digital subscription offerings across all consumer segments; conducting assessments of Total Addressable Market (TAM), performing customer segmentation and needs analysis, and developing pricing models and packaging strategies to drive business growth; collaborating with cross-functional teams including design, engineering, marketing, sales, operations, and business development to ensure a unified approach to product development and market execution; monitoring market trends, competitive landscape, and emerging technologies to identify strategic opportunities and potential threats; building and maintaining robust financial models to support decision-making, forecast performance, and prioritize investment opportunities; analyzing user behavior and business performance using quantitative and qualitative data to inform product roadmap and feature prioritization; serving as a key voice in business development efforts, providing product insight and support for partnership and audience acquisition opportunities; and communicating key findings, strategic recommendations, and performance updates to senior leadership and stakeholders. Qualifications include 7+ years of experience in digital product management with at least 5 years developing and executing go-to-market strategies; a Bachelor's degree in Business, Engineering, Digital Media, or related field with MBA preferred; proven success in managing consumer-facing digital subscription products across multiple platforms; deep understanding of the digital subscription ecosystem and associated business models; experience across product marketing, pricing, sales enablement, and communications; strong strategic thinking, analytical rigor, and creative problem-solving abilities; demonstrated experience in cross-functional leadership and stakeholder management; exceptional communication and presentation skills; skilled in financial analysis and scenario modeling; and ability to interpret complex business documents such as financial statements and legal agreements. AccuWeather is committed to diversity and equal opportunity employment.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
OtherIndustries
Technology, Information and Media
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