Logo
Govini

Vice President, Marketing

Govini, Arlington

Save Job

Join to apply for the Vice President, Marketing role at Govini

Join to apply for the Vice President, Marketing role at Govini

Get AI-powered advice on this job and more exclusive features.

Company Description
Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Technology, Production, Sustainment, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.

Company Description
Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Technology, Production, Sustainment, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.
Job Description
We are looking for a revenue-focused Vice President of Marketing to provide strategic and
operational management to further scale Govini’s market leadership in the defense, intelligence,
and federal civilian markets. This role works closely with the Founder, CEO, and Executive Team
to develop annual strategic plans and lead the execution of those programs.
The role oversees all marketing programs and initiatives including brand, public relations, thought
leadership, research publishing, product marketing, and events. This includes executing two
marquis initiatives in the defense space: the annual National Security Scorecard, which is the de
facto data-driven guide to defense programs and spending, and the annual Defense Software and
Data Summit in Washington, DC.
To succeed in this role, you should be comfortable at the helm of a market-leading product
company. You should naturally set and strive for a high bar of excellence; use metrics to inform
decisions; be able to take executive-level direction and augment it with your own ideas and
initiatives; thrive in a highly collaborative environment and prefer to work in teams; demonstrate
commitment and hard work; and be ruthlessly focused on outcomes.
This role is based in Govini’s Arlington, Virginia office and reports directly to the CEO.
Key Responsibilities

  • Drive Customer Acquisition, Expansion, and Retention. Collaborate with Sales Account Leads to accelerate and contribute to ARR growth by understanding market needs and developing marketing programs and sales enablement in support of business development motions in each account
  • Strengthen Brand Marketing and Positioning. Guide brand strategy, positioning, and messaging both internally and externally as the lead brand steward for the business; concisely articulate product-market fit and competitive differentiation; use paid media, advertising, and sponsorships as levers to do so
  • Manage and Support Public Relations and Media Outreach. Maintain relationships with reporters and media outlets on topics relevant to company interests
  • Execute Field Marketing Programs. Oversee development, planning, execution, and evaluation of Govini’s calendar of 40+ events, including our annual Defense Software and Data Summit
  • Advance Online Presence. Use content, engagement, and the latest best practices to foster and grow a community of followers online through social media and email
  • Lead Product Marketing. Strengthen market differentiation through Product Marketing, with a focus on Ark’s proprietary data, Applications, and Hubs, using of video, impact stories, and messaging
  • Elevate Govini’s Brand. Evolve the look and feel of Govini’s corporate brand with a keen eye for design attributes, differentiation, and consistent application to reinforce brand equity
  • Lead a High-Performance Organization. Manage the day-to-day operations of internal staff and external consultants; lead, manage, and develop a professional and growing Marketing team using a metrics-based approach to outcomes
Required Skills
  • 15+ years of experience in marketing category-leading software product(s), including at a high-growth company
  • Proven success at creating strategic plans, translating them to executable tactics, and overseeing execution to successExisting portfolio of best-in-class brands, campaigns, and launches
  • Demonstrable track record of driving revenue by increasing sales directly through marketing activities; deep understanding that the singular goal of marketing is to scale revenue
  • Expertise in utilizing data analytics and owned content as a major lever of Marketing activity
  • Fluency in latest digital marketing best practices
  • Strong business acumen and an eagerness to learn Govini’s strategy, operations, and processes
  • Entrepreneurial spirit with a desire to contribute to a scale up business; ability to work in a fast-paced, changing environment, while collaborating across the business to solve mission problems at speed
  • Excellent verbal and written communication skills
  • Bachelor’s degree in business, marketing, or communications
Desired Skills
  • MBA
  • Familiarity with DoD and FedCiv operations and nuances; history of effective communication and engagement with media, including in Defense and National Security
We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we’re eager to hear from you.
Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Seniority level

  • Seniority level

    Executive

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Software Development

Referrals increase your chances of interviewing at Govini by 2x

Sign in to set job alerts for “Vice President Marketing” roles.

Washington, DC $205,000.00-$235,000.00 3 weeks ago

VP Sales and Marketing, Exective Designer Clothing

Vice President for Public Relations and Marketing, Day Shift, Public Relations

Gaithersburg, MD $226,495.30-$339,742.94 2 weeks ago

Washington, DC $185,000.00-$200,000.00 1 week ago

Washington, DC $185,000.00-$200,000.00 1 week ago

McLean, VA $180,000.00-$210,000.00 1 week ago

Fairfax, VA $115,000.00-$150,000.00 2 days ago

Vice President, Marketing and Communications (Hybrid in D.C. HQ)

Washington, DC $165,000.00-$190,000.00 1 week ago

Washington, DC $100,000.00-$120,000.00 1 month ago

Vice President, Marketing and Communications

Arlington, VA $130,000.00-$140,000.00 1 week ago

Washington, DC $120,000.00-$140,000.00 1 week ago

FLEX Director, Marriott Bonvoy Brand Marketing

Washington DC-Baltimore Area $135,000.00-$150,000.00 3 weeks ago

Washington, DC $150,000.00-$186,100.00 2 weeks ago

Silver Spring, MD $137,550.40-$229,257.60 2 weeks ago

Senior Vice President, Creator Marketing

Washington, DC $128,000.00-$205,000.00 2 weeks ago

Director of Marketing – Creative & Content

District of Columbia, United States $100,000.00-$110,000.00 1 month ago

Bethesda, MD $91,000.00-$138,000.00 1 month ago

Washington, DC $110,000.00-$123,000.00 3 weeks ago

Bethesda, MD $117,700.00-$157,800.00 1 month ago

Dulles, VA $140,000.00-$150,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr