Head of Strategy and Planning

At Noble People, our media strategies are creative, data-driven, and designed to drive top-line results for our clients. Our plans leverage media budgets in bold, unexpected ways, identify new opportunities beyond traditional channels, and deliver business outcomes by influencing both the media and the message.

The Head of Strategy and Planning will ensure that strategy is not just a deliverable, but a driving force that unlocks business growth, innovation, and transformational results. They will architect and lead our planning discipline, pushing boundaries across audience strategy, channel planning, media planning, and creative media tactics.

They will advise, direct, and guide each client’s Product Lead and their teams to build and deliver world-class recommendations with the support of specialized experts under their leadership.

This leader will build exceptional systems and develop exceptional people, scaling planning and strategic capabilities across the agency without sacrificing quality—leveraging tools, templates, frameworks, and workflows. They will also be an outstanding coach and collaborator—developing talent, shaping industry-leading perspectives, and working closely with senior peers across the agency.

Who you are

A strategic thinker who blends creativity with analytical rigor, guiding original media solutions that drive business results.

• 15+ years of strategic and media planning experience in a media agency, creative agency, corporate marketing department, or consultancy.
• A transformational leader who combines creativity with analytical rigor to develop strategies that inspire innovative ideas and drive results.
• Deep understanding of marketing science, martech, digital media, social media, and traditional media, and how they work together.
• An exceptional communicator who conveys complex concepts clearly and persuasively.
• A leader who fosters talent growth through training, mentorship, and process refinement.
• Persistent and innovative, always seeking solutions and possibilities.
• A systems builder who uses guidelines, templates, and methodologies to unlock breakthrough ideas.
• Obsessed with clarity and precision, avoiding fluff.
• You have built great work and want to set the standard for others.

You've got the evidence to back this up

Impressive Work Portfolio

• Proven track record of developing innovative strategic media plans leveraging data and insights to achieve business outcomes.
• Examples of personal contributions to insights, strategies, and plans that:
• Impact both media and messaging
• Are valued by multiple partners in a marketing ecosystem
• Leverage market analysis, audience segmentation, and consumer insights
• Reflect varied approaches across the consumer journey
• Case work and awards demonstrating research-driven business results.

Operational Scale

• Examples of systems and tools created to support scalable work through frameworks, workflows, and leadership.
• Experience integrating AI and technology-driven solutions to enhance planning capabilities.

Client & Talent Leadership

• Track record of inspiring and retaining top-tier talent.
• Clients who want to work with you again.

Sales Environment Success

• Strategies and plans that have been bold and critical in winning pitches.

Category Expertise

• Deep knowledge in B2B, fintech, QSR, retail, DTC, with expertise in media planning, communications, buying, and analytics.

Responsibilities

Leadership & Development

• Lead and oversee Noble People’s Strategy and Planning from research to delivery, driving business impact with bold ideas and strong rationale.
• Develop scalable strategy and media planning platforms, providing tools, templates, training, and frameworks.
• Mentor Product Leads and strategists to operate as strategic leaders.
• Establish standards ensuring a structured yet flexible approach to strategic media planning and execution.
• Support collaboration across teams, including senior leadership, client leads, media partners, and internal analytics, strategy, and activation teams.
• Serve as a charismatic presenter for internal, client, and industry events.
• Provide strategic oversight to ensure alignment with business objectives.

Strategic Excellence & Innovation

• Uphold the standard of strategic and media planning rooted in creativity, data insights, and business outcomes.
• Select and manage data partners, research tools, and technology solutions.
• Establish standards, frameworks, and templates for strategy and planning.
• Identify growth opportunities, target consumers, and KPIs.
• Craft communication strategies and channel recommendations to influence consumer behavior.
• Guide data and insights teams to surface valuable findings and translate them into strategies.
• Lead ideation sessions and align cross-functional teams on strategies.
• Build proprietary tools and methodologies for channel selection and benchmarking.
• Collaborate on AI integration to enhance organizational efficiency and innovation.
• Ensure plans align with business objectives and maximize outcomes.
• Evolve Noble People’s POVs and publish thought leadership on emerging trends and innovations.

Client & Business Leadership

• Act as a trusted advisor to clients, ensuring recommendations align with their objectives.
• Foster a culture of innovation, creativity, and impact.
• Deliver bold media plans that create tangible results.
• Support new business efforts and expand client partnerships.
• Align strategies with executive priorities to drive transformation and revenue growth.
• Other duties as assigned.

Requirements

• 15+ years of strategic and media planning experience.
• Transformational leader with a blend of creativity and analytical rigor.
• Deep understanding of marketing science, martech, digital, social, and traditional media.
• Exceptional communicator.
• Fosters talent growth via training, mentorship, and process improvement.
• Persistent and innovative problem-solver.
• A systems builder using guidelines, templates, and methodologies.
• Clarity-focused and concise.
• Proven track record of high-quality work and setting industry standards.

Benefits

We take care of you

• Generous time-off, including PTO, sick days, personal days, summer Fridays, wellness days, and sabbaticals.
• Comprehensive healthcare: Medical, Dental, Vision, 401K, STD, LTD, Life Insurance.
• Additional perks: cell reimbursement, commuter benefits, FSA, snacks, and more.
• Salary range: $250,000 - $300,000 USD annually.

Our People & Equal Opportunity

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains top talent. We value diverse experiences, backgrounds, locations, viewpoints, and ideas, which makes us a great place to work and an employer of choice.

We are an equal opportunity employer

We are committed to expanding opportunities for all employees regardless of race, gender, age, religion, disability, sexual orientation, or any other characteristic. Each person is valued for their talents, expertise, experience, and perspective.

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