Director of Product (Provider Growth)

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Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
About The Role
At Headway, we’re building the largest national network of therapists who accept insurance — and making mental healthcare radically more accessible in the process. Our ability to serve patients starts with providers. As Director of Product for Provider Growth , you’ll lead the product vision, strategy, and execution for how we attract, onboard, and activate providers on Headway.
Your mission is to grow the number of active providers on Headway by delivering a seamless, delightful onboarding and activation experience and by building high-impact growth channels. You’ll lead cross-functional teams responsible for critical surfaces across the provider funnel, including leads forms intakes, credentialing, onboarding, and referrals programs. You’ll also drive new product surfaces and big bets that tie into long-tail growth opportunities, like growing Group Practices.
Provider growth is one of Headway’s most important levers for scaling access to affordable mental healthcare. Whether it's building a world-class referrals engine, optimizing conversion through onboarding, or laying the groundwork for future market expansion, this role is at the heart of Headway’s growth story — and critical to advancing our mission. This is a pivotal role for both Headway and our mission to make mental healthcare more accessible.
What You’ll Do At Headway

• Own the vision and strategy for provider growth — balancing bold bets with near-term impact to increase the number of new activated providers.
• Collaborate deeply with cross-functional teams — design, engineering, data, operations, GTM — to learn fast, ship often, and deliver meaningful outcomes.
• Lead and scale a team of PMs focused on improving conversion through onboarding, referrals, and provider activation flows.
• Use data and design to optimize the onboarding journey and improve conversion, provider experience, and overall efficiency.
• Stay close to providers and the market, using insights, data, and feedback to inform product strategy and prioritization.
• Be a strategic thought partner across the company on growth, activation, and provider experience.
  

You’ll Be Great For This Role If You

• Are a growth-minded product leader with 8+ years of experience driving measurable business impact through product innovation, with at least 4 years managing PMs.
• Have experience with B2B2C or platform products, ideally in a growth, marketplace, or onboarding-focused role.
• Are a strategic thinker who can zoom in and out — balancing long-term vision with near-term execution, and being honest about what matters most.
• Love digging into customer insights, data, and operational realities to shape your strategy.
• Thrive in ambiguous, fast-paced environments and excel at bringing clarity, focus, and momentum.
• Are a motivational leader who knows how to build high-performing teams and influence cross-functional stakeholders.
• Care deeply about delivering meaningful impact — for providers, patients, and Headway’s mission.
  

Compensation And Benefits
The starting salary for a Director of Product is $255,000.00 and increases to $300,000.00 based on industry tenure and experience.

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development
  

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Mental Health Care

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