Director of Programmatic & Data Sales

Director of Sales - Audience & Data Monetization – FanReach

Join to apply for the Director of Sales - Audience & Data Monetization – FanReach role at Better Collective

Director of Sales - Audience & Data Monetization – FanReach

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Join to apply for the Director of Sales - Audience & Data Monetization – FanReach role at Better Collective

• Role: Lead go-to-market strategy and revenue growth for FanReach
• Focus: Monetize premium first-party data & sports audiences via programmatic and direct deals
• Experience: 5+ years in digital media sales or programmatic partnerships
• Why now: You’ll shape one of Better Collective’s boldest new revenue plays from the ground up
  
  

Summary

• Role: Lead go-to-market strategy and revenue growth for FanReach
• Focus: Monetize premium first-party data & sports audiences via programmatic and direct deals
• Experience: 5+ years in digital media sales or programmatic partnerships
• Why now: You’ll shape one of Better Collective’s boldest new revenue plays from the ground up
  
  

The Opportunity
FanReach is Better Collective’s newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders, and The Nation Network, FanReach connects high-intent sports fans with performance-focused advertisers.
We’re redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we’re hiring someone to take FanReach to market and turn potential into pipeline.
What You’ll Do

• Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close
• Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands
• Package and sell first-party data segments through LiveRamp and similar platforms
• Scale a repeatable revenue engine spanning direct, programmatic, and data licensing
• Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions
• Act as a strategic advisor to product development, bringing real insights from the field
• Lead FanReach’s market positioning across agencies, clients, and industry events
  
  

What Success Looks Like

• Within 30 days: You’ve mapped key contacts, set early meetings, and refined the pitch
• Within 60 days: You’ve secured your first closed deals and built a working pipeline
• Within 90 days: You’re on track to build a multi-channel revenue and influence product evolution
• You are a commercial builder with 5+ years in digital media sales, programmatic, or audience monetization

• Deeply connected in the ad ecosystem, especially across:
• Agency holding companies and indie media shops
• DSP and data marketplace teams
• Sports and iGaming buyers
• Fluent in the language of first-party data, identity resolution, and CTV/display activation
• A trusted seller and storyteller who can simplify complex value props
• Passionate about sports, data, and shaping the future of fan engagement

Why This Role, Why Now

• You won’t be joining something that’s already built, you’ll help create it
• FanReach has the advantage of scale + speed, millions of fans, powerful data, and the freedom to move fast
• You’ll work directly with decision-makers, shape strategy, and be part of Better Collective’s next big chapter
  
  

This is more than a sales job, it’s a chance to define how sports audiences are activated across the open web.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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