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Bayone

Technical Product Marketing Manager - API

Bayone, San Bruno

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Qualifications
  • Bachelor's degree in engineering, Computer Science, or a technical discipline
  • 2-4 years of experience in product marketing, preferably in AdTech, MarTech, or retail media
  • Basic coding or scripting skills (e.g., Python, JavaScript, SQL, or JSON/XML familiarity)
  • Deep understanding of API-based product ecosystems, self-serve platforms, and developer enablement
  • Skilled at translating technical features into clear customer and partner value
  • Excellent written and verbal communication skills with a structured approach to content and GTM storytelling
  • Collaborative mindset with experience working across engineering, product, partnerships, and marketing

Experience
  • Experience as a traditional product marketing manager (messaging, positioning, segmentation, GTM
  • Contribute to GTM materials for partner-facing platform extensibility initiatives
  • Partner with Product and Engineering to define and articulate developer workflows, integration use cases, and adoption blockers
  • Create or contribute to technical enablement content (e.g., integration guides, SDK documentation, solution briefs) Create API needs, workflows, resources integrated into the GTM process to develop best practices

Responsibilities
  • Translate complex API capabilities and workflows into clear messaging, enablement materials, and GTM strategies
  • Collaborate with product teams to shape how products are packaged, launched, and adopted by partners, sellers, and suppliers
  • Develop content strategy and best practices for reaching both technical (developers) and business (partners, sellers) audiences
  • Ask the right discovery questions:
    • What problems are API partners trying to solve?
    • Where do they hit friction in workflows?
    • How should we evolve GTM to reduce time-to-value for integrations?
  • Create sales enablement and external-facing resources (e.g., API explainer decks, use case briefs, case studies)
  • Partner with supplier/seller enablement teams to educate on new API products, onboarding flows, and performance benefits
  • Monitor adoption metrics and partner feedback to evolve best practices and influence the product roadmap