eTeam Inc.
About the Team
Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We provide digital solutions to help advertisers reach Client audiences. The growing Client ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties.
About the Role
We are seeking a talented individual to drive go-to-market strategy and execution for our SMB restaurant advertiser audience across key advertising and promotion product launches. This role involves:
In addition to outbound marketing, this role involves developing a deeper understanding of this audience and running some research insights projects to inform platform messaging and inform future product strategy. This role reports to the Senior Manager, Ads Product Marketing.
Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We provide digital solutions to help advertisers reach Client audiences. The growing Client ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties.
About the Role
We are seeking a talented individual to drive go-to-market strategy and execution for our SMB restaurant advertiser audience across key advertising and promotion product launches. This role involves:
- Developing go-to-market plans that establish clear product messaging and positioning for new products.
- Building relevant content for sales enablement and training.
- Coordinating product launches across key external channels such as the website, CRM, and events.
- Creating proof points, thought leadership, and success stories to bring products to market.
In addition to outbound marketing, this role involves developing a deeper understanding of this audience and running some research insights projects to inform platform messaging and inform future product strategy. This role reports to the Senior Manager, Ads Product Marketing.