La Terra Fina
We are seeking a dynamic and experienced Brand Manager to join the La Terra Fina team. The ideal candidate will be responsible for driving brand visibility and consumer loyalty through high -impact advertising and promotions. You will collaborate with cross-functional teams and manage agency partners to deliver bold, insight driven campaigns across retail and digital. This role requires a creative thinker with strong analytical skills and a passion for building brands.
Requirements
Leads development of campaigns and advertising assets to support sales growth
- Lead end-to-end campaign development-from briefing creative and media agencies to overseeing asset delivery-to drive
awareness, engagement, and sales. - Manage external partners (creative, media, PR, influencer) to deliver on-brand content, in-store programs, and media placements, ensuring projects are on time and on budget.
- Collaborate with Sales to own and plan shopper marketing initiatives aligned with retail priorities.
- Guide creative development across touchpoints, ensuring alignment with brand strategy, audience insights, and marketing objectives.
- Translates key brand concepts, messaging and event details to art and advertising agencies to ensure on-point promotional materials at trade shows.
- Support budget planning and resource allocation in partnership with senior leadership.
- Effectively places promotional content throughout multiple media channels
- Coordinates digital marketing efforts with external media firms
- Develops and maintains editorial calendars in alignment with external firms for asset
- development planning, and campaign deployment to meet outreach objectives
- Manages external social media and digital marketing firms to develop and deploy content
accurate data analysis.
- Tracks metrics to analyze effectiveness of media placements
- Makes recommendations for more enhanced performance on media efforts
- Owns and maintains the marketing KPI dashboard to track and optimize performance
- metrics
- Conducts research to interpret consumer behaviors in both Costco and Retail accounts
- Identifies key consumer, competition and marketplace trends and provides insights to Director
- Applies analytical approach to understanding competitive landscape
- Acts as go-to person to provide information on various marketing activities
- May respond to requests for information on products or provide status updates on launches or packaging revisions
Background Requirements
BA in Marketing, Business, Communications or a related field is required. A minimum of 4+ years'
marketing and/or brand experience in CPG is required. Must have demonstrated creativity, with
the ability to assess art, media and graphics for brand "fit and feel." Prior experience compiling
and analyzing data to tell "stories" and to incisively interpret competitive marketplace and
consumer behavior is a key ingredient for success. Excellent communication skills are required,
both internally and externally, to manage expectations and drive desired results. Must have
excellent organization and time management skills, with the ability to manage external vendors
to timelines and deadlines. Must have the ability to juggle multiple competing priorities
simultaneously. Must have workable knowledge of Adobe Photoshop, WordPress and other HTML
and art/creative tools. This is a hybrid role with 3 days in the office in Union City
Physical Requirements
Frequently requires long period of sitting to perform the essential job duties.
Must be able to bend, stoop, pull and lift up to 10 lbs.
Close visual acuity to view a computer terminal, analyze reports, manage data and detail
This description is not intended to be a complete list of duties or tasks, but instead is to provide a guideline of fundamental
responsibilities, tasks and duties. La Terra Fina reserves the right to make edits and c
Salary Description
$125,000.00 to $145,000.00