Vice President, Performance Marketing
About the Company
Popular direct-to-consumer brand
Industry
Consumer Services
Type
Privately Held
About the Role
The Company is seeking a Vice President of Performance Marketing with a strong digital marketing background to join their team. The successful candidate will be responsible for driving the performance marketing strategy, with a focus on customer acquisition for the brand. This role requires a professional with a minimum of 5 years' experience in digital performance marketing, particularly within the consumer packaged goods and direct-to-consumer sectors. The VP will be expected to have a hands-on approach, including recent experience in managing a significant ad spend on Meta, and be comfortable working with large datasets and conducting statistical analysis. Applicants for the VP of Performance Marketing position at the company must have a proven track record in performance marketing for non-household brands, specifically those without brick-and-mortar locations. The role demands a leader who can effectively manage and optimize marketing campaigns to drive growth and engagement. The ideal candidate will have a deep understanding of the digital marketing landscape, be adept at using various marketing tools and platforms, and have the ability to lead a team while also being an individual contributor. A strategic mindset, excellent communication skills, and the ability to work in a fast-paced, dynamic environment are essential for this role.
Travel Percent
Less than 10%
Functions
- Marketing