Vice President, Performance Marketing
About the Company
Popular direct-to-consumer brand
Industry
Consumer Services
Type
Privately Held
About the Role
The Company is seeking a Vice President of Performance Marketing with a strong digital marketing background to join their team. The successful candidate will be responsible for driving the performance marketing strategy, with a focus on customer acquisition for the brand. This role requires a hands-on approach, including being directly involved in the execution of marketing campaigns, and the ability to lead and mentor a team. The VP of Performance Marketing will be expected to have a deep understanding of the digital marketing landscape, particularly in the areas of social media and online advertising, and to be adept at working with large datasets to inform and optimize marketing efforts. Applicants for the VP of Performance Marketing position at the company must have a minimum of 5 years' of digital performance marketing experience, with a specific emphasis on customer acquisition for a CPG DTC brand. Recent experience in CPG, DTC, and non-household brand performance marketing is essential. The role demands a candidate who is comfortable with a high level of ad spend and has a proven track record of managing and optimizing campaigns. The ideal candidate will have a hands-on approach, be adept at working with large datasets, and have a strong understanding of statistical analysis. This is a key leadership role that requires a strategic thinker with the ability to execute and deliver results in a fast-paced, dynamic environment.
Travel Percent
Less than 10%
Functions
- Marketing