Associate Director, Performance Marketing

Associate Director, Performance Marketing - Search & Social
$100,000-$125,000 per individual
Full benefits, including 401K and company matching
Flexible working and hybrid opportunities: Two days per week in the NYC office required
We are seeking an Associate Director of Search & Social in performance marketing to lead paid search and social strategy for high-impact digital campaigns. This role requires a strategic thinker with proven leadership skills, cross-channel expertise, and hands-on experience managing performance-driven media. You will guide a team, oversee campaign execution, and serve as a key point of contact for major clients-ensuring delivery of measurable business outcomes.
Core Focus Areas:

• Paid Search: Google Ads, SA360, Bing
• Paid Social: Meta, TikTok, LinkedIn, Snapchat, Pinterest, X
• Campaign Strategy & Execution: Full-funnel direct response and lead gen
• Team Management: Oversee and mentor US and offshore teams
• Client Communication: Serve as a strategic partner and performance advisor
• Cross-Channel Integration: Align media plans with broader marketing goals
• Analytics & Optimization: Leverage data to refine and scale campaigns

• 7-10 years of experience in paid media, with a focus on both search and social
• Strong track record managing performance-focused campaigns across platforms like Google, Meta, TikTok, and LinkedIn
• Proven leadership and team management experience, including cross-functional or offshore teams
• Deep understanding of direct response and performance marketing principles
• Proficiency with campaign management tools (e.g., SA360, Google Ads, Meta Ads Manager) and analytics platforms (e.g., Google Analytics, Excel, Looker, etc.)
• Ability to synthesize data into insights and present recommendations to clients
• Excellent communication and client-facing skills
• Agency experience preferred