Fable
About Fable Security
AI-driven threats and human error are today's biggest enterprise security risks. Cybercriminals don't hack systems-they exploit people. Human errors drive 70% of security breaches, making human behavior the primary and growing attack surface. At Fable, we believe that the right tools can convert people from targets to another layer of defense.
Fable is the human risk platform that directly shapes employee behavior. Designed for simplicity and enterprise scale, our agentic platform synthesizes complex employee data, pinpoints risky behaviors, and deploys highly relevant interventions to people automatically, in real time, right where they work.
Backed by Redpoint Ventures and Greylock Partners and founded by early Abnormal Security team members, Fable is solving cybersecurity's biggest challenge in a multi-billion-dollar market. Our team includes alumni from Meta, Twitter, Flexport, and top-tier universities like Waterloo, Columbia, Berkeley, Purdue, CMU, Stanford, UCLA, and USC. We are experiencing explosive growth, making this a career-defining opportunity to join and shape the future of security.
What you'll do
We are committed to building an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
AI-driven threats and human error are today's biggest enterprise security risks. Cybercriminals don't hack systems-they exploit people. Human errors drive 70% of security breaches, making human behavior the primary and growing attack surface. At Fable, we believe that the right tools can convert people from targets to another layer of defense.
Fable is the human risk platform that directly shapes employee behavior. Designed for simplicity and enterprise scale, our agentic platform synthesizes complex employee data, pinpoints risky behaviors, and deploys highly relevant interventions to people automatically, in real time, right where they work.
Backed by Redpoint Ventures and Greylock Partners and founded by early Abnormal Security team members, Fable is solving cybersecurity's biggest challenge in a multi-billion-dollar market. Our team includes alumni from Meta, Twitter, Flexport, and top-tier universities like Waterloo, Columbia, Berkeley, Purdue, CMU, Stanford, UCLA, and USC. We are experiencing explosive growth, making this a career-defining opportunity to join and shape the future of security.
What you'll do
- Manage our outbound digital marketing, focused on Fable's email and nurture programs. This includes partnering with content strategy to develop email and nurture sequences, overseeing email production in HubSpot, monitoring and reporting on performance, and developing plans for testing and ongoing optimization.
- Develop and manage inbound marketing campaigns, focused on lead generation, leveraging budget effectively in paid media efforts that build awareness and engagement, bringing people down the funnel to sales. This may include some combination of paid search, paid social, display, content syndication, and creative partnerships, and alignment with organic social and earned media. You are responsible for campaign performance, partnering with content strategy to develop campaign strategies to meet our marketing and sales objectives and seeing them through to execution. You ensure all marketing touchpoints are properly aligned to campaigns. monitoring and reporting on performance and developing plans for testing and ongoing optimization.
- Manage day-to-day agency and contractor relationships related to paid media and campaign efforts Keeping internal teams and agencies aligned on goals and working together well to fulfill them.
- Lead digital event management and production. Partnering with content strategy and Fable leadership to build an effective cadence of online events that both grow our reputation as thought leaders and build demand for our solutions. Developing repeatable programs and processes that help us keep a drumbeat of relevant online events. Ensuring we're attracting and growing the right audiences, and engaging them with relevant content and offers, so that we're building an ongoing relationship with our audience, not simply one-off touchpoints. Monitoring and reporting on performance, collaborating with content strategy and sales team members to optimize effectiveness of efforts.
- You are strategic and generative, turning ideas into meaningful actions that align with our business objectives
- You're a data-driven marketer who knows how to analyze, report and plan effectively based on what you learn
- You have 5+ years of experience in marketing- focused on B2B and cybersecurity
- You know how to work in start-up mode-taking ownership, being budget conscious, and using creative means to get big results
- You bring a can-do attitude and a willingness to roll up your sleeves and do
- You're a collaborator who knows how to partner effectively with people across all levels and roles
- You're an excellent project manager that can keep attention both on the big picture and the details to execute effectively
- You are audience focused, and understand business decision-makers' mindsets and motivations
- You have a passion for what you do and want to build something great
We are committed to building an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.