Élan Partners
Director of Brand & B2B Marketing
Contract-to-hire Opportunity
No Sponsorship
Onsite - Dallas, TX
We are seeking a strategic Director of Brand & B2B Marketing with experience leading the development and execution of integrated marketing strategies across retail, convenience store (c-store), and/or B2B channels.
Should have strong experience in brand positioning, digital content strategy, and B2B lead generation, while also shaping customer experience across web platforms and in-store touchpoints. The ideal candidate brings a track record of building strong brands, launching high-impact campaigns, and managing websites and content that drive measurable engagement and revenue growth.
Qualifications:
Contract-to-hire Opportunity
No Sponsorship
Onsite - Dallas, TX
We are seeking a strategic Director of Brand & B2B Marketing with experience leading the development and execution of integrated marketing strategies across retail, convenience store (c-store), and/or B2B channels.
Should have strong experience in brand positioning, digital content strategy, and B2B lead generation, while also shaping customer experience across web platforms and in-store touchpoints. The ideal candidate brings a track record of building strong brands, launching high-impact campaigns, and managing websites and content that drive measurable engagement and revenue growth.
Qualifications:
- 10+ years of marketing experience with increasing responsibility, ideally in retail, fuel, or franchise environments.
- Demonstrated success in managing brand campaigns, sponsorships, and content strategies.
- Proven leadership of a multi-functional marketing team and oversight of large campaign budgets.
- Strong understanding of B2B sales support, marketing, content development, and lead generation tactics.
- Experience with national media planning and buying across digital and broadcast channels.
- Experience in marketing in convenience stores, QSRs, or energy/fuel industries.
- Comfortable/Experienced managing high-profile brand partnerships and national sponsorships. Preferably with exposure to Motorsports, MLB, MLS, or other similar partners.
- Skilled in building team processes, marketing calendars, and creative workflows.
- Ability to think both creatively and analytically-balancing brand voice with business KPIs.
- Lead the creation and implementation of annual brand marketing plans across large nationally recognized retail brand.
- Lead and direct marketing in support of 94 Octane rollout across key geographies leveraging Market Mix Modeling to deliver positive ROI.
- Manage a 5-person team responsible for campaign execution, promotional launches, content development, and consumer research.
- Provide strategic oversight and manage process to integrate and streamline key marketing processes related to M&A activities, including websites, point of purchase materials, agencies, trademarks, and brand standards with focus on exceeding synergy targets.
- Collaborate with the Sales and Marketing teams to support franchise and dealer sales opportunities through marketing efforts.
- Develop, negotiate, and manage national and regional sponsorship strategies, including relationships with motorsports (NASCAR, F1, NHRA), and other brand partners.
- Develop and manage an influencer strategy program that enhances Sunoco's position in performance fuels.
- Oversee all national and regional media planning and media buying, including traditional and digital platforms.
- Design promotions and branding efforts that drive store-level traffic and increase franchisee performance.
- Conduct market research, including segmentation studies, to inform and evolve consumer marketing strategy.