Bayone
Skill & Experience Requirements
Strategic & Cross-Functional Leadership
Strategic & Cross-Functional Leadership
- GTM strategy and execution for complex ad products
- Partner with Product, Sales, Engineering, Measurement, and Data Science to shape product-market fit
- Lead positioning and messaging development grounded in deep market and customer insight
- Serve as a voice of the advertiser, developer, and internal teams to influence product roadmap
- Bachelor's degree in marketing, Business, Communications, or related field
- 2-4 years of product marketing or digital advertising experience
- Working knowledge of Demand-Side Platforms (DSPs) such as The Trade Desk, Google DV360, or Amazon DSP
- Familiarity with retail media networks, programmatic advertising, and self-service ad tools
- Foundational understanding of AdTech/MarTech stack: DMPs, APIs, measurement, and data onboarding
- Ability to translate complex DSP features into advertiser value
- Strong cross-functional collaboration skills; experience working with Product, Sales, and Analytics teams
- Proficiency with analytics and marketing tools like GA4, Tableau, Salesforce, PowerPoint, and project management platforms