Jackson Healthcare
Overview
For over 22 years, Premier Anesthesia has been a highly trusted anesthesia practice management partner for healthcare organizations nationwide. With a wealth of knowledge and skill in hospital-based anesthesia practices, they focus on developing and managing anesthesia services tailored to the needs of their clients, medical staff and communities. From recruitment to efficient management, Premier Anesthesia is dedicated to ensuring optimal patient and client outcomes.
Premier Anesthesia is a national anesthesia management company solely focused on building and managing the best anesthesia teams in the industry. The organization's leadership brings extensive experience in hospital-based physician staffing, recruiting and management. Premier Anesthesia is part of the award-winning Jackson Healthcare® family of companies.
The Marketing Director is responsible for providing overall leadership for the creation, management, and oversight of the company's strategic marketing objectives, plans, programs, and projects. Primary responsibilities include:
• Increasing brand visibility and industry recognition.
• Driving market penetration and enhancing company visibility and goodwill.
• Generating revenue by improving B2B sales funnel development.
• Leading strategic marketing campaigns across business development and recruiting verticals.
• Managing strategic marketing initiatives through partnerships with marketing agencies, vendors, and company leadership.
• Supporting marketing operations and business development to achieve the company's mission.
The ideal candidate should be both an innovative strategist and an effective executor of marketing tactics. They will formulate and execute marketing initiatives consistent with the company's strategic mission, oversee promotions including advertising, public relations, and promotional campaigns, ensure professional business relations with customers, and direct, train, and appraise marketing personnel.
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
DISCLOSURES
SMOKING:
Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.
DRUG TESTING:
As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.
EEO Statement Requirements:
We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.
For over 22 years, Premier Anesthesia has been a highly trusted anesthesia practice management partner for healthcare organizations nationwide. With a wealth of knowledge and skill in hospital-based anesthesia practices, they focus on developing and managing anesthesia services tailored to the needs of their clients, medical staff and communities. From recruitment to efficient management, Premier Anesthesia is dedicated to ensuring optimal patient and client outcomes.
Premier Anesthesia is a national anesthesia management company solely focused on building and managing the best anesthesia teams in the industry. The organization's leadership brings extensive experience in hospital-based physician staffing, recruiting and management. Premier Anesthesia is part of the award-winning Jackson Healthcare® family of companies.
The Marketing Director is responsible for providing overall leadership for the creation, management, and oversight of the company's strategic marketing objectives, plans, programs, and projects. Primary responsibilities include:
• Increasing brand visibility and industry recognition.
• Driving market penetration and enhancing company visibility and goodwill.
• Generating revenue by improving B2B sales funnel development.
• Leading strategic marketing campaigns across business development and recruiting verticals.
• Managing strategic marketing initiatives through partnerships with marketing agencies, vendors, and company leadership.
• Supporting marketing operations and business development to achieve the company's mission.
The ideal candidate should be both an innovative strategist and an effective executor of marketing tactics. They will formulate and execute marketing initiatives consistent with the company's strategic mission, oversee promotions including advertising, public relations, and promotional campaigns, ensure professional business relations with customers, and direct, train, and appraise marketing personnel.
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
- Conceptualizes and manages the execution of effective digital marketing strategies and policies.
- Collaborates with the President and senior leadership to develop the company marketing plan, budget, and execution strategy.
- Drives integrated marketing campaigns to identify and target new customers and improve the sales funnel.
- Develops and executes recruiting and business development related email campaigns and automated marketing programs.
- Creates and measures key performance metrics for ROI on marketing efforts.
- Manages the design and management of the company's branding efforts, including logo, brochures, and web presence.
- Develops content strategy and works with key stakeholders to develop, edit, and publish thought leadership to increase brand awareness.
- Supports the sales team with tools, materials, and presentations, including RFP responses.
- Manages marketing efforts tied to the company's CRM system.
- Assists with provider relations and marketing programs to improve recruiting efforts.
- Manages external marketing vendors such as agencies, copywriters, graphic designers, and website architects.
- Develops internal marketing processes for company needs.
- Leads web site improvements and digital marketing plans, including social media, content distribution, reputation management, and PPC/ad word campaigns.
- Manages both external and internal communications.
- Conducts job duties in accordance with the company's corporate values and culture.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies in healthcare and/or staffing industries.
- Expertise in digital marketing, including SEO, SEM, social media, and email marketing.
- Experience working with marketing agencies and vendors.
- Experience with CRM systems and marketing automation tools (Salesforce preferred)
- Strong understanding of the company's services and competitors.
- Knowledge of promotion techniques, pricing policies, distribution channels, and public relations.
- Understanding of changing market dynamics.
- Excellent communication, leadership and interpersonal skills.
- Flexibility, integrity, and humility.
- Strategic leadership capabilities and proven marketing experience.
- Knowledge of marketing principles, brand, product, and service management.
- Extensive experience in digital marketing, preferably in the healthcare industry.
- Ability to multi-task and attention to detail.
- Experience with Adobe Creative Cloud, leading industry SEO/PPC, ESPs, and website platforms preferred.
- Strong project management, organizational, and analytical skills.
DISCLOSURES
SMOKING:
Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.
DRUG TESTING:
As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.
EEO Statement Requirements:
We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.