Job Summary:
WHO ARE YOU?
Do you have experience in digital advertising and enthusiasm for the ever changing digital landscape of media buying? Do you also enjoy dance music and live events? Then you're in luck because we're looking for a highly motivated self-starter with a strong background in digital advertising and love for music and nightlife.
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Throughout our 30-year history, Insomniac has produced festivals, concerts and club nights for millions of attendees across the nation. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
Insomniac's Clubs Division is focused on creating a first class experience for our Headliners. Our expanding roster of club partners includes some of the world's top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac's Clubs Division includes venues world renowned venues; Exchange LA, Academy LA, Avalon, Day Trip in the Park, Time Nightclub, Nova SD, Bloom, Church Nightclub and Club Vinyl.
THE ROLE
The Digital Advertising Manager will oversee all paid media planning and performance for Insomniac Clubs, managing advertising across Meta, TikTok, Google, YouTube, and emerging platforms. This role is responsible for setting the strategy, overseeing execution, reporting on performance, and mentoring a team of Digital Advertisers & Marketers. You'll work closely with the Head of Marketing, Marketing Director, and Execs to create strategies that will be implemented by the Advertisers and Marketers to drive results across hundreds of concurrent campaigns.
This position requires both a strategic and tactical mindset: setting high-level goals while knowing how to roll up your sleeves to optimize media buys, troubleshoot pixel tracking, evaluate creative performance, and create campaigns yourself.
RESPONSIBILITIES
- Lead paid media strategy across all venues and brands, aligning budgets with sales goals and key milestones
- Supervise and mentor Advertisers & Marketiers, providing training, QA, and performance feedback
- Oversee media planning, pacing, and optimization across Meta, TikTok, Google, YouTube, and emerging platforms
- Set up campaign goals and frameworks, including audience targeting, creative testing plans, and key KPI benchmarks
- Partner with marketers to align campaign priorities and messaging
- Approve media budgets and campaign recommendations before launch
- Monitor campaign health daily, identifying underperforming ads and directing timely optimizations
- Own post-campaign analysis and weekly reports, delivering actionable insights to stakeholders
- Manage media asset flow-ensure proper specs, approvals, UTMs, and tagging standards are met across campaigns
- Evaluate platform and vendor performance, making strategic recommendations for budget allocation and tool adoption
- Stay ahead of platform updates, privacy changes, and emerging digital media trends
- Collaborate with CRM, influencer, and email teams to integrate paid media into the broader funnel
- Ensure data integrity in reporting through proper use of naming conventions, pixel tracking, and UTMs
- Troubleshoot discrepancies in media spend, attribution, or performance with internal and external partners
- Assist with strategic planning for seasonal campaigns, evergreen campaigns, and new market launches
- Represent the digital advertising team in cross-functional meetings with leadership and partners
- Train and provide support in onboarding team members, clients, vendors and partners when needed
- All other projects and initiatives as identified
- Represent the digital advertising team in cross-functional meetings with leadership and partners
- Bachelor's degree in Business, Advertising, Marketing, Communications, or related field
- 6+ years of experience in digital media planning and buying - agency/social preferred
- 4+ years hands-on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, and YouTube
- 2+ years managing or mentoring junior team members
- Familiarity with Snap Ads, Spotify Ads, and emerging platforms is a plus
- Deep understanding of KPIs like ROAS, CPA, CTR, CVR, and attribution models
- Proficiency with GA4, Looker Studio (or similar), and Excel/Google Sheets (pivot tables, formulas)
- Ability to manage large budgets and multiple concurrent campaigns
- Experience with CRM and audience segmentation strategies a plus
- Strong communication and leadership skills with the ability to guide cross-functional teams
- Must be 21+ and available to work nights/weekends as needed for event support
- Must be able to tolerate loud noise levels & busy environments in dynamic work locations
- Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines and work events
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
Salary Pay Range: $85,000.00 - $100,000.00 USD
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.