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Assort Health

VP Marketing

Assort Health, San Francisco

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About the Company
Assort is led by Jon (Founder of Shimmer, YC S21, Stanford grad, former UCSF med student) and Jeff (ex-Facebook, first engineer at Cameo, former Head of Product Engineering at Athelas/Commure).
In 2023, we became the first voice AI to answer patient calls. Since then, we've powered 25M+ patient interactions, helping health systems automate ops and scale care. We're growing fast - 10× since January 2025, with millions in ARR every month.
We're well-funded with 3× revenue growth since our Series A, backed by Quiet Capital, First Round, Chemistry, and strategic angels from Flatiron, Athena Health, Mercury, and PathAI.
Join us to build Assort OS - a customizable fleet of genAI agents transforming patient-provider interactions.
About the Role
At Assort Health, we're redefining healthcare with our multimodal AI agents for patient access. We're seeking a hands-on, data-driven marketing leader to be our first marketing hire and build scalable programs from the ground up. If you thrive on turning insights into action, building processes that drive measurable growth, and enjoy collaborating across teams, you'll fit right in.
What You'll Do
As an early marketing hire, you'll have the autonomy to shape and scale a world-class marketing function. You'll be responsible for developing and executing integrated marketing strategies that clearly communicate our product's value and drive demand. Your role spans three core areas:
  • Demand Generation (50%)
    • Campaign Ownership: Develop and run full-funnel, multi-channel marketing campaigns that generate awareness, nurture leads, and convert prospects into customers.
    • Data-Driven Optimization: Use A/B testing, personalization, and retargeting strategies to continuously improve campaign performance.
    • Sales Collaboration: Work closely with sales and growth teams to optimize lead scoring, nurture qualified leads (MQLs), and drive pipeline generation.
  • Event Strategy & Execution (30%)
    • Strategic Planning: Design and implement a comprehensive event marketing strategy that spans trade shows, conferences, and hosted events.
    • Execution Excellence: Identify high-impact events, manage logistics (booth design, speaker placements, lead capture), and develop pre- and post-event campaigns to maximize ROI.
    • Innovative Experiences: Create both virtual and in-person experiences (VIP dinners, roundtables, networking events) that drive customer engagement and build our pipeline.
  • Product Marketing (20%)
    • Develop & Execute: Create a product-centric content strategy that not only attracts and educates prospects but also highlights our unique value proposition. Produce engaging blog posts, case studies, whitepapers, and social media content.
    • Craft Narratives: Transform complex technical features into compelling, customer-focused benefits and thought leadership content that differentiates our offerings.
    • Cross-Functional Collaboration: Partner with product, sales, and engineering teams to ensure that all messaging is aligned and resonates with both technical and business audiences.
What We're Looking For
  • Scalable Impact: You have a proven track record of building marketing programs from 0 to scale, with campaigns that deliver measurable pipeline growth and revenue.
  • Strategic Storyteller: You can distill complex technical concepts into clear, compelling narratives that resonate with both technical experts and business decision-makers.
  • Analytical Mindset: Your decisions are backed by data-you're skilled at separating signal from noise and continuously iterating based on campaign performance.
  • Cross-Functional Leader: You excel in fast-paced, startup environments, balancing strategic vision with tactical execution while inspiring and aligning diverse teams.
  • Innovative & Adaptable: You thrive on testing new ideas, setting up robust systems, and pivoting quickly when the market shifts.
Who You Are
  • Experience: 5-8 years of experience selling SAAS to organizations in healthcare or non-tech such as legal tech, govtech, education, or finance, with a proven track record in product marketing, demand generation, and event strategy.
  • Builder Mentality: You've successfully built marketing functions from the ground up at early-stage companies, and you're eager to do it again at Assort Health.
  • Communication Pro: A powerful storyteller with exceptional written, verbal, and visual communication skills.
  • Data-Driven: You use advanced analytics to optimize campaigns and make informed decisions.
  • Tech-Savvy: Familiarity with marketing automation tools (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and analytics platforms (Google Analytics, Looker, etc.) is essential.
  • Bonus:
    • Prior experience marketing to healthcare provider groups or health systems
    • Experience in fast-growing startup environments and managing diverse, multi-channel marketing campaigns.
Benefits & Perks for Assorties
  • Competitive Compensation - Including salary and employee stock options so you share in our success.
  • Lifelong Learning - Annual budget for professional development, plus training opportunities to help you grow.
  • Office Setup Stipend - We'll outfit your in-office workspace so comfy as it's productive.
  • Top-Tier Health Coverage - Medical, dental, and vision insurance, because your health comes first.
  • Unlimited PTO - We trust you to take the time you need to recharge and come back ready to crush it.
  • Meals & Snacks - Lunch, dinner, and snack breaks that fuel great ideas.
  • Wellness Stipend - Your physical and mental well-being matters, and we've got a yearly stipend to prove it.
  • 401(k) - Let us help you plan for the future. We've got you covered.
How We Work & What We Value
We have published our operating principles "Raising the BAARS in Healthcare" on our blog - they describe how we work at Assort. They cover how we aim to run projects, spend time and make decisions. Specifically:
  • Back to basics
  • Accessibility for all
  • Always accountable
  • Relentless resilience
  • Ship fast, ship often