The Judge Group
Our client is currently seeking a Social Media Manager .
This position is onsite in Peabody, MA, with occasional travel across MA.
Qualifications
This role is ideal for someone with a digital agency background who thrives in a fast-paced environment, can generate C-level reports showcasing campaign performance, and is eager to advance their career.
- Bachelor's degree in marketing or a related field
- 3-5 years of experience in B2C digital marketing, preferably in the aesthetics, health, or wellness industry
Specific Responsibilities
- Content Creation
- Create engaging imagery, videos, written content, infographics, polls, and other materials to drive online conversations and conversions.
- Plan, manage, and execute organic social media campaigns on Facebook, Instagram, YouTube, and TikTok.
- Engage with followers, respond to inquiries, and foster community relationships.
- Monitor trends and adjust strategies to maximize engagement.
- Generate insights and new ideas to grow followers and engagement.
- Analyze performance metrics and prepare reports on campaign effectiveness.
- Develop hyper-local campaigns using a multi-channel approach to support brand awareness and lead generation.
- Assist with promotional efforts like referral programs, loyalty incentives, in-clinic specials, and business referrals.
- Track ROI of seasonal or local campaigns and refine strategies accordingly.
- Collaborate with internal and external resources to craft compelling local content.
- Assist with influencer selection and management.
- Support initiatives across all PESO channels and customer lifecycle stages.
- Work with the CMO on awareness and lead generation plans adaptable to various locations.
- Prepare reports and derive insights to guide marketing strategies.
- Perform other duties as assigned.
Specific Requirements
- Bachelor's degree in marketing or a related field
- 3-5 years of experience in B2C digital marketing, preferably in aesthetics, health, or wellness
- Proven success in social media marketing with a strong campaign portfolio
- Experience with Meta platforms (Facebook and Instagram)
- Creative, data-driven marketing mindset
- Passion for storytelling through visual content
- In-depth knowledge of Meta platforms
- Experience with social media scheduling tools like Later
- Ability to run digital campaigns and generate performance reports
- Strong relationship management skills
- Excellent proofreading and attention to detail, with familiarity in modern MarTech tools
- Proficiency with Adobe Creative Suite (Photoshop, Premiere Pro)
- Experience with HubSpot CRM and influencer marketing is a plus
- Knowledge of GA4 analytics and reporting is a plus
- Strong organizational skills for managing multiple projects
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