Nexstar Media Group
Digital Account Executive
Nexstar Media Group, Philadelphia, Pennsylvania, United States, 19102
Digital Account Executive
WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital Account Executive in the #5 DMA in the country. You will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized advertising solutions. Our cross-screen marketing approach includes digital platforms Weather.com, CTV/OTT, video, search, social, digital display as well as broadcast television including The CW, NASCAR, ACC Basketball/Football, Inside the NFL, WWE:NXT and much more. Account Executives have a flexible work environment at WPHL. Responsibilities include but are not limited to: Ensuring all individual budget goals are met by using WPHL/Nexstar Advertising products to prospect, develop, maintain and grow your account/revenue base Prospecting and generating new digital business Cultivating new relationships and strengthening current relationships with local direct clients Identifying the needs and expectations of clients Preparing and presenting customized solution-based sales presentations to meet client needs and KPIs Consulting with sales management and other departments on opportunities and specific needs of clients Executing sold campaigns ensuring campaigns deliver as promised Merchandising and reporting back to clients on campaign success and KPI delivery RFP and pricing and planning process, to provide sellable digital media proposals to agencies and direct advertisers Manage live campaigns by monitoring pacing and delivery Requirements & Skills: Bachelor's degree with at least 2 years selling experience, preferably in Digital and/or television Knowledge of digital advertising products and effective use for meeting client's business needs. Products include Display, Pre-roll, CTV/OTT, email, social and SEM/SEO. Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment Effective communication and client presentation skills with the ability to interact with high-level decision makers Ability to execute in an organization through collaboration and a consultative process Excellent follow-up, strong organizational skills and attention to detail Proven ability to meet and exceed sales goals Microsoft Suite required
WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital Account Executive in the #5 DMA in the country. You will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized advertising solutions. Our cross-screen marketing approach includes digital platforms Weather.com, CTV/OTT, video, search, social, digital display as well as broadcast television including The CW, NASCAR, ACC Basketball/Football, Inside the NFL, WWE:NXT and much more. Account Executives have a flexible work environment at WPHL. Responsibilities include but are not limited to: Ensuring all individual budget goals are met by using WPHL/Nexstar Advertising products to prospect, develop, maintain and grow your account/revenue base Prospecting and generating new digital business Cultivating new relationships and strengthening current relationships with local direct clients Identifying the needs and expectations of clients Preparing and presenting customized solution-based sales presentations to meet client needs and KPIs Consulting with sales management and other departments on opportunities and specific needs of clients Executing sold campaigns ensuring campaigns deliver as promised Merchandising and reporting back to clients on campaign success and KPI delivery RFP and pricing and planning process, to provide sellable digital media proposals to agencies and direct advertisers Manage live campaigns by monitoring pacing and delivery Requirements & Skills: Bachelor's degree with at least 2 years selling experience, preferably in Digital and/or television Knowledge of digital advertising products and effective use for meeting client's business needs. Products include Display, Pre-roll, CTV/OTT, email, social and SEM/SEO. Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment Effective communication and client presentation skills with the ability to interact with high-level decision makers Ability to execute in an organization through collaboration and a consultative process Excellent follow-up, strong organizational skills and attention to detail Proven ability to meet and exceed sales goals Microsoft Suite required