Arcis Golf
Director - Social Media, Content Marketing & Storytelling
Arcis Golf, Dallas, Texas, United States, 75201
Director Of Social Media, Content Marketing & Storytelling
Arcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit, humble heart, and a genuine respect for one another. Arcis Golf is redefining the modern club experience. With nearly 70 premier private, resort, and daily-fee properties across the United States, we are building vibrant communities centered on elevated service, lifestyle, and innovation. Our brand is built on experiencesand we believe the right story, told the right way, inspires connection, loyalty, and growth. Come shape the voice and story of Arcis Golf and our portfolioand help us inspire the next generation of golfers, members, subscribers, and club enthusiasts. Location: Dallas, TX (Preferred); Phoenix, AZ; Los Angeles, CA; Denver, CO; Chicago, IL; Atlanta GA; Austin, TX Arcis Golf is seeking a bold and imaginative Director of Social Media, Content Marketing & Storytelling to lead the development of an industry-defining content marketing ecosystem that elevates our brand, builds emotional connection, and drives engagement across our communities and with every touchpoint. This is a key leadership role responsible for shaping the narrative strategy of Arcis Golf and our curated collection of clubsfrom crafting thought-provoking long-form content to engineering high-impact social campaigns and more. You will work with leadership, our Clubs, and subject matter experts, as well as creators and influencers, to unify our brand voice and ensure every story we tellwhether on Instagram and other social channels, on our websites and digital ecosystem, and other marketing channelsfeels undeniably Arcis. You're part content strategist, part brand journalist, and part social disruptor. You understand how stories shape perceptionand you know how to make them live, connect, and play. Key Responsibilities Serve as company's primary storytellercrafting and guiding narratives that emotionally resonate with our audiences and align with Arcis' brand purpose. Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration. Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications. Build a central narrative framework that aligns with brand pillarshighlighting club life, member and guest experiences, hospitality, innovation, and transformation. Content Marketing Strategy Lead the vision, development, and execution of an integrated content marketing strategy that supports brand growth, lead generation, and member engagement. Own and manage a content calendar for both Arcis and in working with our 70 clubs across all platformsweb, blog, social, email, video, and digital campaigns. Oversee production of long- and short-form content, including features, interviews, transformation stories, behind-the-scenes narratives, thought leadership. etc. Partner with internal stakeholders to uncover and amplify stories from across our clubs, communities, and leadership. Social Media Excellence Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.). Establish content pillars and social-first formats that are optimized for engagement, storytelling, and virality. Guide day-to-day social execution, from creative development and calendar planning to community management and real-time content. Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency. Develop and implement reputation management strategies, including management, monitoring, and performance, across social channels and listening platforms. Video, Visual, AI, & Emerging Media Drive the development of original branded video series, documentary-style content, and dynamic short-form video (or other content types) for social and digital. Explore new formats and platforms (e.g., Reels, Shorts, TikTok, LinkedIn, YouTube, podcasts, etc.) to expand brand storytelling. Collaborate with creative and production partners to deliver high-quality visual storytelling at scale. Explore use of AI and other emerging media as a technology solution for building and scaling content. Leverage HubSpot CRM platform (Marketing and Social Media modules) for supporting social media and content marketing. Influencer and Content Creator Partnerships Build and nurture relationships with both internal and external content creators, influencers, and brand ambassadors that align with Arcis' lifestyle ethos. Co-create content and campaigns that extend reach, drive relevance, and build trust. Track, monitor, measure and optimize influencer, content creator and brand ambassador campaign performance to maximize ROI Team Leadership & Cross-Functional Influence Build and lead a high-performing team of content strategists, social media managers, and freelancers/agency partners. Collaborate across digital marketing, CRM (HubSpot), creative services, go-to-market marketing to align on messaging and content execution. Serve as a key member of the marketing leadership team, contributing to brand strategy, campaign planning, and social and content marketing. Measurement & Optimization Define KPIs for content and social initiatives, tracking performance and identifying optimization opportunities. Use data and insights to inform future content, adjust tone and format, and refine storytelling strategy over time. What You'll Love About This Role Opportunity to define and lead a modern storytelling function at a fast-growing, experience-driven, lifestyle brand. A highly collaborative team and entrepreneurial environment where creativity is valued and supported. Access to a national network of lifestyle clubs and communities that serve as inspiration-rich environments for content creation. Competitive compensation, comprehensive benefits, and club access perks. Qualifications 10+ years of experience in content marketing, brand storytelling, and social media leadership in a company or Agency. 10+ years of Corporate and/or Agency experience working in lifestyle, hospitality, leisure, sports, or premium consumer-facing brand. A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels. Proven ability to lead narrative development from ideation to distributionacross video, editorial, social, and digital formats. Strong editorial, writing, and messaging skills, with the ability to synthesize complex ideas into compelling, emotional content. Deep understanding of social media and content platforms, algorithms, performance metrics, and trends. Visionary leader with a passion for brand building, team development, and creative excellence. Bachelor's degree in Communications, Journalism, Marketing, or related field. Arcis Golf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Arcis participates in E-Verify, the government program that certifies an employee's right to work for us in the U.S.
Arcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit, humble heart, and a genuine respect for one another. Arcis Golf is redefining the modern club experience. With nearly 70 premier private, resort, and daily-fee properties across the United States, we are building vibrant communities centered on elevated service, lifestyle, and innovation. Our brand is built on experiencesand we believe the right story, told the right way, inspires connection, loyalty, and growth. Come shape the voice and story of Arcis Golf and our portfolioand help us inspire the next generation of golfers, members, subscribers, and club enthusiasts. Location: Dallas, TX (Preferred); Phoenix, AZ; Los Angeles, CA; Denver, CO; Chicago, IL; Atlanta GA; Austin, TX Arcis Golf is seeking a bold and imaginative Director of Social Media, Content Marketing & Storytelling to lead the development of an industry-defining content marketing ecosystem that elevates our brand, builds emotional connection, and drives engagement across our communities and with every touchpoint. This is a key leadership role responsible for shaping the narrative strategy of Arcis Golf and our curated collection of clubsfrom crafting thought-provoking long-form content to engineering high-impact social campaigns and more. You will work with leadership, our Clubs, and subject matter experts, as well as creators and influencers, to unify our brand voice and ensure every story we tellwhether on Instagram and other social channels, on our websites and digital ecosystem, and other marketing channelsfeels undeniably Arcis. You're part content strategist, part brand journalist, and part social disruptor. You understand how stories shape perceptionand you know how to make them live, connect, and play. Key Responsibilities Serve as company's primary storytellercrafting and guiding narratives that emotionally resonate with our audiences and align with Arcis' brand purpose. Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration. Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications. Build a central narrative framework that aligns with brand pillarshighlighting club life, member and guest experiences, hospitality, innovation, and transformation. Content Marketing Strategy Lead the vision, development, and execution of an integrated content marketing strategy that supports brand growth, lead generation, and member engagement. Own and manage a content calendar for both Arcis and in working with our 70 clubs across all platformsweb, blog, social, email, video, and digital campaigns. Oversee production of long- and short-form content, including features, interviews, transformation stories, behind-the-scenes narratives, thought leadership. etc. Partner with internal stakeholders to uncover and amplify stories from across our clubs, communities, and leadership. Social Media Excellence Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.). Establish content pillars and social-first formats that are optimized for engagement, storytelling, and virality. Guide day-to-day social execution, from creative development and calendar planning to community management and real-time content. Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency. Develop and implement reputation management strategies, including management, monitoring, and performance, across social channels and listening platforms. Video, Visual, AI, & Emerging Media Drive the development of original branded video series, documentary-style content, and dynamic short-form video (or other content types) for social and digital. Explore new formats and platforms (e.g., Reels, Shorts, TikTok, LinkedIn, YouTube, podcasts, etc.) to expand brand storytelling. Collaborate with creative and production partners to deliver high-quality visual storytelling at scale. Explore use of AI and other emerging media as a technology solution for building and scaling content. Leverage HubSpot CRM platform (Marketing and Social Media modules) for supporting social media and content marketing. Influencer and Content Creator Partnerships Build and nurture relationships with both internal and external content creators, influencers, and brand ambassadors that align with Arcis' lifestyle ethos. Co-create content and campaigns that extend reach, drive relevance, and build trust. Track, monitor, measure and optimize influencer, content creator and brand ambassador campaign performance to maximize ROI Team Leadership & Cross-Functional Influence Build and lead a high-performing team of content strategists, social media managers, and freelancers/agency partners. Collaborate across digital marketing, CRM (HubSpot), creative services, go-to-market marketing to align on messaging and content execution. Serve as a key member of the marketing leadership team, contributing to brand strategy, campaign planning, and social and content marketing. Measurement & Optimization Define KPIs for content and social initiatives, tracking performance and identifying optimization opportunities. Use data and insights to inform future content, adjust tone and format, and refine storytelling strategy over time. What You'll Love About This Role Opportunity to define and lead a modern storytelling function at a fast-growing, experience-driven, lifestyle brand. A highly collaborative team and entrepreneurial environment where creativity is valued and supported. Access to a national network of lifestyle clubs and communities that serve as inspiration-rich environments for content creation. Competitive compensation, comprehensive benefits, and club access perks. Qualifications 10+ years of experience in content marketing, brand storytelling, and social media leadership in a company or Agency. 10+ years of Corporate and/or Agency experience working in lifestyle, hospitality, leisure, sports, or premium consumer-facing brand. A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels. Proven ability to lead narrative development from ideation to distributionacross video, editorial, social, and digital formats. Strong editorial, writing, and messaging skills, with the ability to synthesize complex ideas into compelling, emotional content. Deep understanding of social media and content platforms, algorithms, performance metrics, and trends. Visionary leader with a passion for brand building, team development, and creative excellence. Bachelor's degree in Communications, Journalism, Marketing, or related field. Arcis Golf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Arcis participates in E-Verify, the government program that certifies an employee's right to work for us in the U.S.