EmblemHealth
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Director, M & C Strategy & Integration
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EmblemHealth 2 weeks ago Be among the first 25 applicants Join to apply for the
Director, M & C Strategy & Integration
role at
EmblemHealth Summary Of Job
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Develop the company’s overall marketing and communications strategy, ensuring alignment and clarity across all efforts. Establish the short-term and long-term objectives for all marketing and communication campaigns, including the identification and tracking of key metrics that demonstrate campaign contribution to overall business goals and return on investment. Summary Of Job
Develop the company’s overall marketing and communications strategy, ensuring alignment and clarity across all efforts. Establish the short-term and long-term objectives for all marketing and communication campaigns, including the identification and tracking of key metrics that demonstrate campaign contribution to overall business goals and return on investment.
Responsibilities
Direct, articulate and document comprehensive and integrated marketing and communication strategies that elevate brand awareness, deepen audience engagement, and deliver measurable growth and retention. Partner with departments across the company (Product, Sales, Quality, Customer Experience, etc.) to align all marketing and communications efforts with overall business objectives and value propositions. Leverage data-driven insights to enhance our market presence and drive sustainable success, assessing opportunities to strengthen and refine segment-specific messaging frameworks. Lead the creation of cross- functional creative briefs with internal teams and/or agencies to produce compelling, high quality integrated campaigns. Collaborate with teams within the Marketing and Communications department (Corporate Marketing, Product Marketing, Communications, Marketing Intelligence) to implement high-impact, full-funnel programs and setting measurable KPIs. Assist Marketing and Communications Operations in developing ongoing campaign dashboards to track and analyze performance metrics, such as customer acquisition, engagement, and retention, and identify areas for improvement. Forecast future outcomes using historical resource(s) and performance data. Socialize campaigns results across the organization creating clarity around the performance of marketing activities and their impact on targeted outcomes. Write narratives and create strategy slides and executive summaries that translate the marketing plan for nonmarketing audiences. Serve as a thought leader, staying up to date with industry trends, best practices, and emerging marketing technologies.
Qualifications
Bachelor’s degree in marketing, communications, psychology, business, data science, analytics or related/equivalent 10 – 12+ years of professional experience related to marketing strategy and communications (Required) 7+ years of professional experience developing marketing strategy that differentiate from competitors and that align with strategic audience insights and business objectives (Required) Experience in health care/health insurance research including institutional knowledge of capabilities and restrictions with core audiences (Preferred) Experience building a research roadmap to align with organizational and department-level goals (Required) Experience designing frameworks to develop brand identity and measurable KPIs to track and iterate for optimization (Required) Compelling communicator who synthesizes research into a clear, actionable business narrative (Required) Proficient with MS Office - Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc. (Required) Demonstrated ability as a change agent throughout the organization to integrate marketing and organizational strategy (Required) Proven experience to manage and lead projects and multi-disciplinary teams (Required) Experience working directly with C-suite executives on a daily basis (Required)
Additional Information
Requisition ID: 1000002575 Hiring Range: $135,000-$253,800 Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionOther IndustriesInsurance Referrals increase your chances of interviewing at EmblemHealth by 2x Get notified about new Director, M & C Strategy & Integration jobs in
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Director, M & C Strategy & Integration
role at
EmblemHealth 2 weeks ago Be among the first 25 applicants Join to apply for the
Director, M & C Strategy & Integration
role at
EmblemHealth Summary Of Job
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Develop the company’s overall marketing and communications strategy, ensuring alignment and clarity across all efforts. Establish the short-term and long-term objectives for all marketing and communication campaigns, including the identification and tracking of key metrics that demonstrate campaign contribution to overall business goals and return on investment. Summary Of Job
Develop the company’s overall marketing and communications strategy, ensuring alignment and clarity across all efforts. Establish the short-term and long-term objectives for all marketing and communication campaigns, including the identification and tracking of key metrics that demonstrate campaign contribution to overall business goals and return on investment.
Responsibilities
Direct, articulate and document comprehensive and integrated marketing and communication strategies that elevate brand awareness, deepen audience engagement, and deliver measurable growth and retention. Partner with departments across the company (Product, Sales, Quality, Customer Experience, etc.) to align all marketing and communications efforts with overall business objectives and value propositions. Leverage data-driven insights to enhance our market presence and drive sustainable success, assessing opportunities to strengthen and refine segment-specific messaging frameworks. Lead the creation of cross- functional creative briefs with internal teams and/or agencies to produce compelling, high quality integrated campaigns. Collaborate with teams within the Marketing and Communications department (Corporate Marketing, Product Marketing, Communications, Marketing Intelligence) to implement high-impact, full-funnel programs and setting measurable KPIs. Assist Marketing and Communications Operations in developing ongoing campaign dashboards to track and analyze performance metrics, such as customer acquisition, engagement, and retention, and identify areas for improvement. Forecast future outcomes using historical resource(s) and performance data. Socialize campaigns results across the organization creating clarity around the performance of marketing activities and their impact on targeted outcomes. Write narratives and create strategy slides and executive summaries that translate the marketing plan for nonmarketing audiences. Serve as a thought leader, staying up to date with industry trends, best practices, and emerging marketing technologies.
Qualifications
Bachelor’s degree in marketing, communications, psychology, business, data science, analytics or related/equivalent 10 – 12+ years of professional experience related to marketing strategy and communications (Required) 7+ years of professional experience developing marketing strategy that differentiate from competitors and that align with strategic audience insights and business objectives (Required) Experience in health care/health insurance research including institutional knowledge of capabilities and restrictions with core audiences (Preferred) Experience building a research roadmap to align with organizational and department-level goals (Required) Experience designing frameworks to develop brand identity and measurable KPIs to track and iterate for optimization (Required) Compelling communicator who synthesizes research into a clear, actionable business narrative (Required) Proficient with MS Office - Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc. (Required) Demonstrated ability as a change agent throughout the organization to integrate marketing and organizational strategy (Required) Proven experience to manage and lead projects and multi-disciplinary teams (Required) Experience working directly with C-suite executives on a daily basis (Required)
Additional Information
Requisition ID: 1000002575 Hiring Range: $135,000-$253,800 Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionOther IndustriesInsurance Referrals increase your chances of interviewing at EmblemHealth by 2x Get notified about new Director, M & C Strategy & Integration jobs in
New York, NY . New York City Metropolitan Area $165,000.00-$170,000.00 1 week ago New York City Metropolitan Area 3 days ago New York, NY $280,000.00-$350,000.00 2 weeks ago Global Head of Marketing (VP), House of Whiskey and Rum New York, NY $303,700.00-$400,000.00 1 week ago Director, Global Head of Brand Marketing - Facebook New York, NY $227,000.00-$296,000.00 1 week ago New York, NY $200,000.00-$230,000.00 3 days ago New York City Metropolitan Area $200,000.00-$240,000.00 6 days ago New York, NY $160,000.00-$170,000.00 3 days ago Brooklyn, NY $230,000.00-$265,000.00 3 days ago New York City Metropolitan Area 1 week ago New York, NY $350,000.00-$385,000.00 6 days ago New York, NY $200,000.00-$225,000.00 1 week ago New York, NY $186,000.00-$207,000.00 1 week ago New York City Metropolitan Area $160,000.00-$200,000.00 2 weeks ago New York, NY $200,000.00-$250,000.00 2 weeks ago Senior Vice President of Marketing - Beauty - New York, NYVP Marketing | Fast Growing 'Better for You' Snack Brand New York City Metropolitan Area $200,000.00-$275,000.00 1 day ago New York, NY $205,000.00-$245,000.00 2 weeks ago New York, NY $150,000.00-$350,000.00 1 month ago New York, NY $276,000.00-$414,000.00 3 days ago New York, NY $200,000.00-$225,000.00 1 month ago New York, NY $180,000.00-$200,000.00 1 week ago New York, NY $200,000.00-$240,000.00 6 days ago New York, NY $163,875.00-$273,125.00 1 week ago New York, NY $250,000.00-$280,000.00 1 day ago New York City Metropolitan Area $120,000.00-$160,000.00 3 days ago New York, NY $150,000.00-$250,000.00 3 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr