META
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Consumer Product Marketing Manager
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Meta Continue with Google Continue with Google 2 days ago Be among the first 25 applicants Join to apply for the
Consumer Product Marketing Manager
role at
Meta Get AI-powered advice on this job and more exclusive features. Sign in to access AI-powered advices Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $158,000.00/yr - $223,000.00/yr Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.
Consumer Product Marketing Manager Responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
Minimum Qualifications:
10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace Communication experience that is effective with technical, business, and external stakeholders Bachelor's Degree in Business, Marketing or Related discipline
Preferred Qualifications:
Direct experience in Product Marketing, partnering closely with Product teams Experience with consumer GTM strategies based on consumer driven insights Experience with consumer facing product launches and consumer campaigns Internet or technology industry experience International experience Copywriting experience
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesTechnology, Information and Internet Referrals increase your chances of interviewing at Meta by 2x Sign in to set job alerts for “Product Marketing Manager” roles. Continue with Google Continue with Google Continue with Google Continue with Google Los Angeles, CA $189,000 - $258,000 2 weeks ago Los Angeles, CA $106,000 - $156,750 2 weeks ago Director Product Marketing - Basketball FootwearAssistant Manager, Brand & Product Marketing Culver City, CA $73,000 - $85,000 3 weeks ago Los Angeles, CA $99,000.00 - $151,000.00 2 weeks ago Los Angeles, CA $99,000.00 - $151,000.00 2 weeks ago West Hollywood, CA $120,000.00 - $125,000.00 1 week ago Burbank, CA $77,350.00 - $143,650.00 3 days ago Product Marketing Manager, Horizon Engagement Los Angeles, CA $99,000.00 - $151,000.00 2 weeks ago Product Marketing Manager, Metaverse Content Culver City, CA $175,000.00 - $210,000.00 4 days ago Associate Manager, Global Brand Marketing - Barbie Los Angeles, CA $77,916.00 - $111,309.00 4 weeks ago New York, United States $240,000.00 - $725,000.00 1 week ago US Brand Operations Manager - TikTok Live Los Angeles, CA $104,712.00 - $192,534.00 2 weeks ago Director Culture Marketing - Music/Fashion/Film Santa Monica, CA $90,000.00 - $100,000.00 2 weeks ago Director, Retail + International MarketingSr. Manager, Global Brand Partnerships and Collaborations - UGGAssociate Manager, Global Brand MarketingSr Global Brand Marketing Associate (Product Marketing)Fashion Brand Product Marketing Director We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Consumer Product Marketing Manager
role at
Meta Continue with Google Continue with Google 2 days ago Be among the first 25 applicants Join to apply for the
Consumer Product Marketing Manager
role at
Meta Get AI-powered advice on this job and more exclusive features. Sign in to access AI-powered advices Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $158,000.00/yr - $223,000.00/yr Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.
Consumer Product Marketing Manager Responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
Minimum Qualifications:
10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace Communication experience that is effective with technical, business, and external stakeholders Bachelor's Degree in Business, Marketing or Related discipline
Preferred Qualifications:
Direct experience in Product Marketing, partnering closely with Product teams Experience with consumer GTM strategies based on consumer driven insights Experience with consumer facing product launches and consumer campaigns Internet or technology industry experience International experience Copywriting experience
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesTechnology, Information and Internet Referrals increase your chances of interviewing at Meta by 2x Sign in to set job alerts for “Product Marketing Manager” roles. Continue with Google Continue with Google Continue with Google Continue with Google Los Angeles, CA $189,000 - $258,000 2 weeks ago Los Angeles, CA $106,000 - $156,750 2 weeks ago Director Product Marketing - Basketball FootwearAssistant Manager, Brand & Product Marketing Culver City, CA $73,000 - $85,000 3 weeks ago Los Angeles, CA $99,000.00 - $151,000.00 2 weeks ago Los Angeles, CA $99,000.00 - $151,000.00 2 weeks ago West Hollywood, CA $120,000.00 - $125,000.00 1 week ago Burbank, CA $77,350.00 - $143,650.00 3 days ago Product Marketing Manager, Horizon Engagement Los Angeles, CA $99,000.00 - $151,000.00 2 weeks ago Product Marketing Manager, Metaverse Content Culver City, CA $175,000.00 - $210,000.00 4 days ago Associate Manager, Global Brand Marketing - Barbie Los Angeles, CA $77,916.00 - $111,309.00 4 weeks ago New York, United States $240,000.00 - $725,000.00 1 week ago US Brand Operations Manager - TikTok Live Los Angeles, CA $104,712.00 - $192,534.00 2 weeks ago Director Culture Marketing - Music/Fashion/Film Santa Monica, CA $90,000.00 - $100,000.00 2 weeks ago Director, Retail + International MarketingSr. Manager, Global Brand Partnerships and Collaborations - UGGAssociate Manager, Global Brand MarketingSr Global Brand Marketing Associate (Product Marketing)Fashion Brand Product Marketing Director We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr