Montgomery County (MD)
Strategic Communications Manager (Program Manager II, Grade N25)
Montgomery County (MD), Rockville, Maryland, us, 20849
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THIS IS AN INTERNAL "ONLY" JOB POSTING, AVAILABLE TO CURRENT MONTGOMERY COUNTY GOVERNMENT EMPLOYEES.
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This Position is ONLY Open to Montgomery County Government Employees:
Current Montgomery County Government
employees.
Montgomery County employees who were affected by a reduction-in-force and currently have RIF priority
rights.
Active Montgomery County local fire and rescue department volunteers with at least 50 points under the length of service award program (LOSAP); or
Active Project SEARCH Interns or former Montgomery County Customized Employment Public Interns, or Project SEARCH Interns, within 24 months of completion of internship.
The
anticipated
salary range on hire for this role is
$83,556 - $126,664
WHO WE ARE The
Office of Consumer Protection
(OCP)
advocates for
a fair and honest marketplace in Montgomery County. Since 1971,
we’ve
helped
residents by investigating and resolving consumer complaints,
licensing
and registering businesses, and promoting consumer awareness through education and outreach. Our work is grounded in Chapter 11 of the County Code, which prohibits unfair and deceptive business practices. Recognized nationally for our commitment to consumer rights, we strive to protect and empower every resident in Montgomery County. WHO WE ARE
LOOKING FOR We are seeking a proven leader in strategic communications and outreach
who can guide
small teams to design and deliver high-impact programs that inform, engage, and protect our community. Ideal candidates will have a deep understanding of strategic communications, coupled with experience in media relations and public engagement. They will excel in crafting compelling messages tailored to diverse audiences and
possess
strong skills in managing multiple communication channels, including social media. Additionally, they should have a background in developing and executing marketing strategies to effectively promote the organization's mission and services. A genuine passion for consumer protection and a commitment to empowering residents with the knowledge and tools they need will ensure lasting trust in our
Department
. Note:
If selected for an interview, candidates will be asked to present a specific marketing
campaign
detailing the planning, execution, and
measurable outcomes of the campaign
one week prior to
scheduled interviews
.
As the Strategic Communications Manager
,
you will focus on:
Strategic Planning Partner with senior leadership to develop and implement a comprehensive communications plan that advances consumer protection goals
.
Translate high-level
objectives
into clear program roadmaps and performance targets for your team
.
Stakeholder & Media Relations Cultivate and
maintain
relationships with internal divisions, policymakers, advocacy groups, and community organizations to broaden our outreach
.
Act as OCP's media liaison by managing press releases, speeches, and talking points, and coordinating media events and engagements.
Content Development & Outreach Oversee the creation of consumer education campaigns, workshops, presentations, and print materials (newsletters, brochures, annual reports)
.
Guide your team in producing messaging that
is
accurate
, accessible, and tailored to diverse audiences
.
Digital Platforms Management Direct the maintenance and redesign of the departmental website to ensure user-friendly,
timely
, and on-brand content
.
Coordinate messaging across social media channels in collaboration with division staff
Performance Monitoring & Improvement Establish and track key metrics—engagement rates, media coverage, web traffic—and produce regular performance reports
.
Use data-driven insights to refine strategies,
optimize
resource allocation, and continuously enhance program effectiveness
.
To Excel as the Strategic Communications Manager, You Will Possess: Leadership & Team Development Demonstrated ability to coach, mentor, and motivate a small team toward shared goals
.
Skill in delegating effectively, setting clear expectations, and fostering a culture of accountability and collaboration
.
Strategic & Analytical Thinking Strong aptitude for translating high-level
objectives
into actionable plans with measurable milestones
.
Comfort with data analysis—setting KPIs, monitoring performance dashboards, and using insights to refine tactics
.
Stakeholder Engagement & Collaboration Proven success building and sustaining partnerships across internal divisions, community organizations, and the media
.
Tact and diplomacy in navigating diverse viewpoints, aligning stakeholders around common consumer-protection priorities
.
Communication Excellence Exceptional written and verbal communication skills, with a keen eye for accuracy, clarity, and audience relevance
.
Experience overseeing the development of engaging print, digital, and in-person materials that drive understanding and action
.
Technical & Digital Proficiency Familiarity with content management systems, social media platforms, and basic analytics tools (e.g., Google Analytics, social insights)
.
Ability to guide website redesigns and coordinate multi-channel campaigns to ensure consistent branding and user experience
.
Consumer Protection Expertise Genuine passion for educating and empowering residents about their rights, licensing requirements, and business compliance
.
Understanding of regulatory frameworks and common consumer issues to ensure messaging is both
accurate
and impactful
.
Note:
This position requires occasional off-site, evenings, and weekend work for event support.
Education:
Graduation from an accredited college or university with a
Bachelor's Degree
.
Experience:
Thorough five (5) years
of
professional experience
in strategic communications,
public relations, and
/or marketing
, with a proven
track record
of managing and executing high-impact communication campaigns
, content creation, and media relations.
Equivalency:
An equivalent combination of education and experience may be substituted.
All Applicants will be reviewed by the Office of Human Resources (OHR) for minimum qualifications
.
Those applicants who meet minimum qualifications will be rated “Qualified,” placed on the Referred List, and may be considered for an interview. Preference for interviews will be given to applicants with experience in the following:
Experience in Strategic Communications
: Proven experience in leading and executing strategic communication plans aligned with organizational goals.
Marketing Campaigns
:
Demonstrated
ability to manage successful marketing campaigns, including planning, execution, and measurement of outcomes.
Public Relations Expertise
: Experience in handling media relations, writing press releases, and managing public-facing communication.
Content Creation
: Strong skills in creating engaging written and multimedia content for various platforms (websites, social media, print, etc.).
Leadership and Team Collaboration
: Ability to lead a team and collaborate across departments to ensure consistent messaging and effective outreach.
Digital Marketing and
Social Media
:
Expertise
in digital marketing tools, social media platforms, and analytics to measure and
optimize
outreach efforts.
Stakeholder Engagement
: Ability to effectively engage with external stakeholders, including the media, community partners, and the public.
Presentation Skills
: Strong verbal and presentation skills, with the ability to communicate clearly and persuasively.
Project Management
: Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Crisis Communications
: Experience handling communication during crisis situations, ensuring transparency and
maintaining
public trust.
#J-18808-Ljbffr
Current Montgomery County Government
employees.
Montgomery County employees who were affected by a reduction-in-force and currently have RIF priority
rights.
Active Montgomery County local fire and rescue department volunteers with at least 50 points under the length of service award program (LOSAP); or
Active Project SEARCH Interns or former Montgomery County Customized Employment Public Interns, or Project SEARCH Interns, within 24 months of completion of internship.
The
anticipated
salary range on hire for this role is
$83,556 - $126,664
WHO WE ARE The
Office of Consumer Protection
(OCP)
advocates for
a fair and honest marketplace in Montgomery County. Since 1971,
we’ve
helped
residents by investigating and resolving consumer complaints,
licensing
and registering businesses, and promoting consumer awareness through education and outreach. Our work is grounded in Chapter 11 of the County Code, which prohibits unfair and deceptive business practices. Recognized nationally for our commitment to consumer rights, we strive to protect and empower every resident in Montgomery County. WHO WE ARE
LOOKING FOR We are seeking a proven leader in strategic communications and outreach
who can guide
small teams to design and deliver high-impact programs that inform, engage, and protect our community. Ideal candidates will have a deep understanding of strategic communications, coupled with experience in media relations and public engagement. They will excel in crafting compelling messages tailored to diverse audiences and
possess
strong skills in managing multiple communication channels, including social media. Additionally, they should have a background in developing and executing marketing strategies to effectively promote the organization's mission and services. A genuine passion for consumer protection and a commitment to empowering residents with the knowledge and tools they need will ensure lasting trust in our
Department
. Note:
If selected for an interview, candidates will be asked to present a specific marketing
campaign
detailing the planning, execution, and
measurable outcomes of the campaign
one week prior to
scheduled interviews
.
As the Strategic Communications Manager
,
you will focus on:
Strategic Planning Partner with senior leadership to develop and implement a comprehensive communications plan that advances consumer protection goals
.
Translate high-level
objectives
into clear program roadmaps and performance targets for your team
.
Stakeholder & Media Relations Cultivate and
maintain
relationships with internal divisions, policymakers, advocacy groups, and community organizations to broaden our outreach
.
Act as OCP's media liaison by managing press releases, speeches, and talking points, and coordinating media events and engagements.
Content Development & Outreach Oversee the creation of consumer education campaigns, workshops, presentations, and print materials (newsletters, brochures, annual reports)
.
Guide your team in producing messaging that
is
accurate
, accessible, and tailored to diverse audiences
.
Digital Platforms Management Direct the maintenance and redesign of the departmental website to ensure user-friendly,
timely
, and on-brand content
.
Coordinate messaging across social media channels in collaboration with division staff
Performance Monitoring & Improvement Establish and track key metrics—engagement rates, media coverage, web traffic—and produce regular performance reports
.
Use data-driven insights to refine strategies,
optimize
resource allocation, and continuously enhance program effectiveness
.
To Excel as the Strategic Communications Manager, You Will Possess: Leadership & Team Development Demonstrated ability to coach, mentor, and motivate a small team toward shared goals
.
Skill in delegating effectively, setting clear expectations, and fostering a culture of accountability and collaboration
.
Strategic & Analytical Thinking Strong aptitude for translating high-level
objectives
into actionable plans with measurable milestones
.
Comfort with data analysis—setting KPIs, monitoring performance dashboards, and using insights to refine tactics
.
Stakeholder Engagement & Collaboration Proven success building and sustaining partnerships across internal divisions, community organizations, and the media
.
Tact and diplomacy in navigating diverse viewpoints, aligning stakeholders around common consumer-protection priorities
.
Communication Excellence Exceptional written and verbal communication skills, with a keen eye for accuracy, clarity, and audience relevance
.
Experience overseeing the development of engaging print, digital, and in-person materials that drive understanding and action
.
Technical & Digital Proficiency Familiarity with content management systems, social media platforms, and basic analytics tools (e.g., Google Analytics, social insights)
.
Ability to guide website redesigns and coordinate multi-channel campaigns to ensure consistent branding and user experience
.
Consumer Protection Expertise Genuine passion for educating and empowering residents about their rights, licensing requirements, and business compliance
.
Understanding of regulatory frameworks and common consumer issues to ensure messaging is both
accurate
and impactful
.
Note:
This position requires occasional off-site, evenings, and weekend work for event support.
Education:
Graduation from an accredited college or university with a
Bachelor's Degree
.
Experience:
Thorough five (5) years
of
professional experience
in strategic communications,
public relations, and
/or marketing
, with a proven
track record
of managing and executing high-impact communication campaigns
, content creation, and media relations.
Equivalency:
An equivalent combination of education and experience may be substituted.
All Applicants will be reviewed by the Office of Human Resources (OHR) for minimum qualifications
.
Those applicants who meet minimum qualifications will be rated “Qualified,” placed on the Referred List, and may be considered for an interview. Preference for interviews will be given to applicants with experience in the following:
Experience in Strategic Communications
: Proven experience in leading and executing strategic communication plans aligned with organizational goals.
Marketing Campaigns
:
Demonstrated
ability to manage successful marketing campaigns, including planning, execution, and measurement of outcomes.
Public Relations Expertise
: Experience in handling media relations, writing press releases, and managing public-facing communication.
Content Creation
: Strong skills in creating engaging written and multimedia content for various platforms (websites, social media, print, etc.).
Leadership and Team Collaboration
: Ability to lead a team and collaborate across departments to ensure consistent messaging and effective outreach.
Digital Marketing and
Social Media
:
Expertise
in digital marketing tools, social media platforms, and analytics to measure and
optimize
outreach efforts.
Stakeholder Engagement
: Ability to effectively engage with external stakeholders, including the media, community partners, and the public.
Presentation Skills
: Strong verbal and presentation skills, with the ability to communicate clearly and persuasively.
Project Management
: Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Crisis Communications
: Experience handling communication during crisis situations, ensuring transparency and
maintaining
public trust.
#J-18808-Ljbffr