Octopus HR
Our client provides the fastest, most accurate platform for General Contractors, Sub-Contractors, Suppliers, and Construction Service Providers to spot early, viable projects. Our AI engine delivers real-time, 100% coverage of public & private construction opportunities, commercial to industrial, concept to completion. We turn raw project signals into actionable, relationship-ready intelligence that drives revenue for the built-world.
Role Snapshot
Our client is looking for a growth-minded, data-obsessed, builder-leader who thrives at the intersection of marketing, analytics, and revenue. As Head of Marketing, you'll own our positioning, GTM strategy, and full-funnel execution, turning the platform into the default starting point for construction business development. You'll report to the CEO, lead a small team (plus agencies/freelancers), and build a high-performance growth engine aligned to customer LTV, CAC efficiency, and funnel optimization. What You'll Tackle
Funnel Math: Demand Gen & Paid Media Lead with a quantitative POV, CAC/LTV lens, always. Test, iterate, and scale campaigns across paid social, search, and traditional channels with transparent ROI and attribution tracking. Messaging & Positioning Craft persona-specific narratives rooted in customer data and behavior insights. Regularly A/B test positioning variants to optimize downstream conversion and retention. Website & Conversion Pages Lead a redesign focused on journey-stage conversion (cold to MQL to SQL). Establish event-based tracking and heatmap analysis to boost engagement and form-fill rates. Growth Engine (PLG + Sales-Assisted) Define activation metrics and optimize self-serve + assisted funnels using funnel modeling, cohort analysis, and retention curve insights. Implement in-product experiments to accelerate expansion and upsell. GTM Launch Playbooks Build repeatable, data-backed GTM templates for new geos, segments, and features. Track and report performance across top-of-funnel (TOFU) through closed-won. Content & Thought Leadership Create SEO- and lead score-informed content calendars. Distribute high-conversion media (founder-authored POVs, event recaps, podcasts) across organic and paid channels. Events & Field Marketing Design geo-targeted campaigns to lift pre-event brand recall. Benchmark MQL and pipeline contribution per event to refine investments. Brand & Community Presence Expand into new digital platforms and embed our client in industry conversations. Ensure brand consistency and track brand lift across community efforts. What Makes You a Fit
8+ years in B2B SaaS marketing, with 3+ owning product-led growth motions Strong understanding of LTV:CAC ratios, funnel modeling, lead scoring frameworks, and conversion rate optimization Proven ability to position complex technical products for multiple stakeholders and double pipeline within 1218 months Hands-on and strategic: you can write crisp copy in the morning, brief designers by noon, and present LTV insights to the board by EOD Deep channel experience: SEO, lifecycle, ABM, paid, field, and partner marketing Fluent in tools like GA4, HubSpot, Segment, Mixpanel, and Looker; data comes first, always Collaborative team leader who recruits A-players and partners well with sales, product, and customer success Excellent storytelling and executive comms skills; comfortable as the external face of the company Category-defining product with clear PMF, strong retention, and paying customers Backed by top construction execs & investors with a runway to dominate North America High-impact role on a tight-knit leadership team: your blueprint becomes the company's marketing playbook
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Our client is looking for a growth-minded, data-obsessed, builder-leader who thrives at the intersection of marketing, analytics, and revenue. As Head of Marketing, you'll own our positioning, GTM strategy, and full-funnel execution, turning the platform into the default starting point for construction business development. You'll report to the CEO, lead a small team (plus agencies/freelancers), and build a high-performance growth engine aligned to customer LTV, CAC efficiency, and funnel optimization. What You'll Tackle
Funnel Math: Demand Gen & Paid Media Lead with a quantitative POV, CAC/LTV lens, always. Test, iterate, and scale campaigns across paid social, search, and traditional channels with transparent ROI and attribution tracking. Messaging & Positioning Craft persona-specific narratives rooted in customer data and behavior insights. Regularly A/B test positioning variants to optimize downstream conversion and retention. Website & Conversion Pages Lead a redesign focused on journey-stage conversion (cold to MQL to SQL). Establish event-based tracking and heatmap analysis to boost engagement and form-fill rates. Growth Engine (PLG + Sales-Assisted) Define activation metrics and optimize self-serve + assisted funnels using funnel modeling, cohort analysis, and retention curve insights. Implement in-product experiments to accelerate expansion and upsell. GTM Launch Playbooks Build repeatable, data-backed GTM templates for new geos, segments, and features. Track and report performance across top-of-funnel (TOFU) through closed-won. Content & Thought Leadership Create SEO- and lead score-informed content calendars. Distribute high-conversion media (founder-authored POVs, event recaps, podcasts) across organic and paid channels. Events & Field Marketing Design geo-targeted campaigns to lift pre-event brand recall. Benchmark MQL and pipeline contribution per event to refine investments. Brand & Community Presence Expand into new digital platforms and embed our client in industry conversations. Ensure brand consistency and track brand lift across community efforts. What Makes You a Fit
8+ years in B2B SaaS marketing, with 3+ owning product-led growth motions Strong understanding of LTV:CAC ratios, funnel modeling, lead scoring frameworks, and conversion rate optimization Proven ability to position complex technical products for multiple stakeholders and double pipeline within 1218 months Hands-on and strategic: you can write crisp copy in the morning, brief designers by noon, and present LTV insights to the board by EOD Deep channel experience: SEO, lifecycle, ABM, paid, field, and partner marketing Fluent in tools like GA4, HubSpot, Segment, Mixpanel, and Looker; data comes first, always Collaborative team leader who recruits A-players and partners well with sales, product, and customer success Excellent storytelling and executive comms skills; comfortable as the external face of the company Category-defining product with clear PMF, strong retention, and paying customers Backed by top construction execs & investors with a runway to dominate North America High-impact role on a tight-knit leadership team: your blueprint becomes the company's marketing playbook
#J-18808-Ljbffr