TikTok
Publisher Insights Manager, Global Content
TikTok, Los Angeles, California, United States, 90079
Publisher Insights Manager, Global Content
Publisher Insights Manager, Global Content
Responsibilities About the Team TikTok's Publisher Strategy team is the catalyst to key business and operational decisions, which drive symbiotic value for TikTok and its media partners. The team specializes in identifying trends and insights that drive actionable impact against Business objectives.
About the Role This individual will sit within the TikTok Publishing arm and focus on identifying trends and insights that drive actionable impact against Business objectives.
Responsibilities - Develop strategic foundations, GTM plans, partner and industry narratives, extracting insights and research findings to drive impactful business outcomes - Design and develop market and content reports and visualizations that deliver actionable insights to internal stakeholders - Conduct and facilitate various forms of qualitative and quantitative research, including partner/user surveys, market analysis, and competitive benchmarking - Manage relationships with third-party research and insights providers from procurement to delivery - Understand and champion the needs of publishers within TikTok, and drive business decisions that bring value to all stakeholders - Liaise between Partnerships, Product, Data Science, Marketing, Legal and Business Development teams to facilitate key business decisions
Qualifications Minimum qualifications: - Bachelor's degree in Business, Economics, Statistics, or a related field - Experience in the media, entertainment and sports industries; with a demonstrable track record in analytics, business intelligence and market research projects - Proven track records of developing strong industry narratives and implementation plans based on data driven insights with stakeholders across different levels of an organization - Experience managing cross-functional projects and collaborating with diverse stakeholder groups - Holistic strategy skillset, including quantitative and qualitative research, data evaluation, insight synthesis, financial modeling and business case development - Strong technical proficiency with data pipeline tools, analytics platforms (e.g., SQL, Tableau, Looker), data visualization and survey/research methodologies - Deep understanding of the dynamics between large rights holders and digital content platforms, including content creation, marketing/promotion and monetization
Preferred qualifications: - MBA or equivalent graduate degree - Experience influencing without direct authority - Familiarity with Agile and design thinking methodologies, as well as media and entertainment digital products; Machine learning or advanced statistical methods is a plus - Highly proactive, detail-oriented, and comfortable navigating ambiguity in a dynamic, fast-paced environment - Excellent written and verbal communication
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $104712 - $192534 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Entertainment and Technology, Information and Internet Referrals increase your chances of interviewing at TikTok by 2x Sign in to set job alerts for “Publisher” roles.
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Publisher Insights Manager, Global Content
Responsibilities About the Team TikTok's Publisher Strategy team is the catalyst to key business and operational decisions, which drive symbiotic value for TikTok and its media partners. The team specializes in identifying trends and insights that drive actionable impact against Business objectives.
About the Role This individual will sit within the TikTok Publishing arm and focus on identifying trends and insights that drive actionable impact against Business objectives.
Responsibilities - Develop strategic foundations, GTM plans, partner and industry narratives, extracting insights and research findings to drive impactful business outcomes - Design and develop market and content reports and visualizations that deliver actionable insights to internal stakeholders - Conduct and facilitate various forms of qualitative and quantitative research, including partner/user surveys, market analysis, and competitive benchmarking - Manage relationships with third-party research and insights providers from procurement to delivery - Understand and champion the needs of publishers within TikTok, and drive business decisions that bring value to all stakeholders - Liaise between Partnerships, Product, Data Science, Marketing, Legal and Business Development teams to facilitate key business decisions
Qualifications Minimum qualifications: - Bachelor's degree in Business, Economics, Statistics, or a related field - Experience in the media, entertainment and sports industries; with a demonstrable track record in analytics, business intelligence and market research projects - Proven track records of developing strong industry narratives and implementation plans based on data driven insights with stakeholders across different levels of an organization - Experience managing cross-functional projects and collaborating with diverse stakeholder groups - Holistic strategy skillset, including quantitative and qualitative research, data evaluation, insight synthesis, financial modeling and business case development - Strong technical proficiency with data pipeline tools, analytics platforms (e.g., SQL, Tableau, Looker), data visualization and survey/research methodologies - Deep understanding of the dynamics between large rights holders and digital content platforms, including content creation, marketing/promotion and monetization
Preferred qualifications: - MBA or equivalent graduate degree - Experience influencing without direct authority - Familiarity with Agile and design thinking methodologies, as well as media and entertainment digital products; Machine learning or advanced statistical methods is a plus - Highly proactive, detail-oriented, and comfortable navigating ambiguity in a dynamic, fast-paced environment - Excellent written and verbal communication
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $104712 - $192534 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Entertainment and Technology, Information and Internet Referrals increase your chances of interviewing at TikTok by 2x Sign in to set job alerts for “Publisher” roles.
Los Angeles, CA $83,600.00-$192,534.00 2 weeks ago Los Angeles, CA $50,000.00-$60,000.00 2 weeks ago Glendale, CA $62,200.00-$83,300.00 2 weeks ago Los Angeles Metropolitan Area $36.00-$45.00 2 weeks ago [WEBTOON] Freelance Script Writer (Freelance/Independent Contract)
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College and Marketing Communications Writer
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Writer - ReelShort, Elastic Heart Studio
Los Angeles Metropolitan Area $60,000.00-$75,000.00 2 weeks ago Santa Monica, CA $60.00-$75.00 3 weeks ago Social Media Posts Editor (Video & Mixed Media)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr