Benchmark Hr and Consulting
Marketing Manager - Eden Rift Vineyards
Benchmark Hr and Consulting, Hollister, California, United States, 95023
About Eden Rift Vineyards:
The stunning and centrally secluded vineyards of Eden Rift were established over 170 years ago, making it the oldest operating vineyard estate on the West coast, under vine since 1849, and the birthplace of Pinot Noir in America. Tucked away in an idyllic location, on rare limestone soils and sublime terraces, it’s less than an hour from both Silicon Valley and Carmel-by-the-Sea. On the doorstep of Pinnacles National Park, Eden Rift can simultaneously boast a helipad and a Walter Burley Griffin designed house from 1906. With such deep authentic history and timeless beauty, one of California’s best kept secrets has just been twice named one of Wine and Spirits Top 100 Wineries of the World. Position Overview:
We're looking for an experienced Marketing Manager with a passion for wine and proven success in direct-to-consumer marketing. You'll develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all DTC and channels. Additionally, you will support wholesale efforts with event planning, design, and production of marketing documents. This role will partner with Sales and Hospitality to assist in the development of brand-centric communications platforms and will be expected to work collaboratively in a cross-functional environment. The role also requires strong portfolio skills, communications management of multiple brands, as well as experience in outside agency management, large and small-scale sponsorships activation and accurate budget management. Key Responsibilities: ● Develop and implement integrated marketing campaigns across digital and traditional channels ● Manage direct-to-consumer marketing initiatives including email marketing, social media, and e-commerce optimization. ● Create compelling content that tells our brand story and showcases our wines ● Plan and execute wine club growth strategies and retention programs ● Coordinate tasting events, wine dinners, and virtual experiences ● Analyze marketing performance metrics and ROI to optimize campaigns ● Collaborate with sales team on trade marketing initiatives ● Manage marketing budget and vendor relationships ● Oversee website content and user experience improvements ● Collaborate with CEO and NSM on brand marketing and strategy ● Work with Team and design agencies to revise packaging, website enhancements, and collateral when necessary. Coordinate with Team on annual label procurement and quality control. Required Qualifications: ● Bachelor's degree in Marketing, Business, or related field ● 3+ years of direct-to-consumer marketing experience ● Wine industry experience required (winery, wine retail, or wine hospitality) ● Proficiency in email marketing platforms, social media management, and analytics tools ● Strong project management and organizational skills ● Excellent written and verbal communication abilities ● Experience with e-commerce platforms and CRM systems ● Creative mindset with analytical problem-solving skills Preferred Qualifications: ● Wine knowledge and certifications (Court of Master Sommeliers, WSET, etc.) ● Experience with wine club management and subscription marketing ● Adobe Creative Suite proficiency ● Event planning and execution experience ● B2B marketing experience in the wine trade channels ● Demonstrated leader with a high level of emotional intelligence, the ability to effectively delegate, a professional attitude, and a positive work ethic. A team player, deliberate in approach, with a professional maturity. A relationship builder - highly regarded and respected by staff, peers, superiors, and customers. ● Inclusive person who treats all around them with respect. Flexible and versatile with a collaborative style and willingness to share ideas. A team player with a "roll up your sleeves" orientation and exceptional listening and communication skills. ● Customer and hospitality focused, outgoing and friendly, possessing a high degree of diplomacy and superior interpersonal skills. ● A big thinker motivated by the pursuit of profitable business. Detailed oriented, conscientious, thorough, and reliable. Proactive, action-oriented, and driven - adept at prioritizing and managing multiple projects. ● Knowledgeable, with an appreciation for the challenges facing the wine industry today.
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The stunning and centrally secluded vineyards of Eden Rift were established over 170 years ago, making it the oldest operating vineyard estate on the West coast, under vine since 1849, and the birthplace of Pinot Noir in America. Tucked away in an idyllic location, on rare limestone soils and sublime terraces, it’s less than an hour from both Silicon Valley and Carmel-by-the-Sea. On the doorstep of Pinnacles National Park, Eden Rift can simultaneously boast a helipad and a Walter Burley Griffin designed house from 1906. With such deep authentic history and timeless beauty, one of California’s best kept secrets has just been twice named one of Wine and Spirits Top 100 Wineries of the World. Position Overview:
We're looking for an experienced Marketing Manager with a passion for wine and proven success in direct-to-consumer marketing. You'll develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all DTC and channels. Additionally, you will support wholesale efforts with event planning, design, and production of marketing documents. This role will partner with Sales and Hospitality to assist in the development of brand-centric communications platforms and will be expected to work collaboratively in a cross-functional environment. The role also requires strong portfolio skills, communications management of multiple brands, as well as experience in outside agency management, large and small-scale sponsorships activation and accurate budget management. Key Responsibilities: ● Develop and implement integrated marketing campaigns across digital and traditional channels ● Manage direct-to-consumer marketing initiatives including email marketing, social media, and e-commerce optimization. ● Create compelling content that tells our brand story and showcases our wines ● Plan and execute wine club growth strategies and retention programs ● Coordinate tasting events, wine dinners, and virtual experiences ● Analyze marketing performance metrics and ROI to optimize campaigns ● Collaborate with sales team on trade marketing initiatives ● Manage marketing budget and vendor relationships ● Oversee website content and user experience improvements ● Collaborate with CEO and NSM on brand marketing and strategy ● Work with Team and design agencies to revise packaging, website enhancements, and collateral when necessary. Coordinate with Team on annual label procurement and quality control. Required Qualifications: ● Bachelor's degree in Marketing, Business, or related field ● 3+ years of direct-to-consumer marketing experience ● Wine industry experience required (winery, wine retail, or wine hospitality) ● Proficiency in email marketing platforms, social media management, and analytics tools ● Strong project management and organizational skills ● Excellent written and verbal communication abilities ● Experience with e-commerce platforms and CRM systems ● Creative mindset with analytical problem-solving skills Preferred Qualifications: ● Wine knowledge and certifications (Court of Master Sommeliers, WSET, etc.) ● Experience with wine club management and subscription marketing ● Adobe Creative Suite proficiency ● Event planning and execution experience ● B2B marketing experience in the wine trade channels ● Demonstrated leader with a high level of emotional intelligence, the ability to effectively delegate, a professional attitude, and a positive work ethic. A team player, deliberate in approach, with a professional maturity. A relationship builder - highly regarded and respected by staff, peers, superiors, and customers. ● Inclusive person who treats all around them with respect. Flexible and versatile with a collaborative style and willingness to share ideas. A team player with a "roll up your sleeves" orientation and exceptional listening and communication skills. ● Customer and hospitality focused, outgoing and friendly, possessing a high degree of diplomacy and superior interpersonal skills. ● A big thinker motivated by the pursuit of profitable business. Detailed oriented, conscientious, thorough, and reliable. Proactive, action-oriented, and driven - adept at prioritizing and managing multiple projects. ● Knowledgeable, with an appreciation for the challenges facing the wine industry today.
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