Itsjustabetterhouse
Description We are looking for someone who is passionate about PPC and SEO to join our team. You would work out of our Swedesboro, NJ office. You will be instrumental in analyzing, understanding, recommending, and implementing our PPC/SEO strategy for Insight Homes and its sister companies.
Requirements
3 years of SEO/SEM/PPC experience required
Responsibilities
Track, Analyze, and Report on a broad range of digital channels and tactics including websites, email, display, SEM, and social via Google Webmaster Tools/Google Analytics, and Excel Optimize online response and conversion rates via A/B and multivariate testing, behavioral targeting, landing page optimization, heatmaps, etc Design and produce daily dashboards and weekly/monthly reports to measure progress against all established KPIs, goals, and lead gen activities Provide ongoing support of all PPC and SEO initiatives including reporting, analysis and optimization recommendations. Be able to create compelling ad copy within search engine specs, with continued testing of creative, messaging and brand positioning Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content. Manage the day-to-day PPC activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns. Ability to update websites with SEO content/elements in CMS system. Proactively report all big successes, inconsistencies, under performance or any other campaign-related metrics Ensure a consistent experience through-out the acquisition funnel (from initial touch point to lead) Apply for this job
Name * First Last Other Phone Email * Address * Street Address Street Address 2 City State Zip LinkedIn Page Twitter Page Facebook Page Current Employment Status * Unemployed Student Employed Self-Employed Highest Level of Education * Did Not Graduate High School Graduated High School Some College Graduated College Position Availability
Position Type * Part Time Full Time Available Start Date * Legally Able to Work in the United States? * Willing to Relocate? Yes No Do You Require Medical Benefits? * Yes No Willing to Work Weekends? * Yes No Building Industry Experience? * No Yes Desired Starting Salary * (for sales positions, enter your required base salary) Willing to Work on Commission With a Draw? (for sales positions only) No Yes Salary Per * Employment History
Start with most recent employer Employer (1) Start Date * Format: mm/dd/yyyy (approximate if you don't know exact date) Employer (1) End Date * Format: mm/dd/yyyy (approximate if you don't know exact date) Employer (1) Job Title Employer (1) Job Duties Employer (1) Reason for Leaving Add Another Employer? Employer (1) Company Name Employer (1) Address Street Address Street Address 2 City State Zip Employer (1) Contact First Last Employer (1) Phone Personal Reference(s)
Personal Reference (1) First Last Personal Reference (1) Phone Personal Reference (1) Occupation Personal Reference (2) First Last Personal Reference (2) Phone Personal Reference (2) Occupation Attachments
Want us to know something about you that makes you stand out from the rest of the crowd? Let us know here. Go ahead brag, get our attention! #J-18808-Ljbffr
Track, Analyze, and Report on a broad range of digital channels and tactics including websites, email, display, SEM, and social via Google Webmaster Tools/Google Analytics, and Excel Optimize online response and conversion rates via A/B and multivariate testing, behavioral targeting, landing page optimization, heatmaps, etc Design and produce daily dashboards and weekly/monthly reports to measure progress against all established KPIs, goals, and lead gen activities Provide ongoing support of all PPC and SEO initiatives including reporting, analysis and optimization recommendations. Be able to create compelling ad copy within search engine specs, with continued testing of creative, messaging and brand positioning Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content. Manage the day-to-day PPC activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns. Ability to update websites with SEO content/elements in CMS system. Proactively report all big successes, inconsistencies, under performance or any other campaign-related metrics Ensure a consistent experience through-out the acquisition funnel (from initial touch point to lead) Apply for this job
Name * First Last Other Phone Email * Address * Street Address Street Address 2 City State Zip LinkedIn Page Twitter Page Facebook Page Current Employment Status * Unemployed Student Employed Self-Employed Highest Level of Education * Did Not Graduate High School Graduated High School Some College Graduated College Position Availability
Position Type * Part Time Full Time Available Start Date * Legally Able to Work in the United States? * Willing to Relocate? Yes No Do You Require Medical Benefits? * Yes No Willing to Work Weekends? * Yes No Building Industry Experience? * No Yes Desired Starting Salary * (for sales positions, enter your required base salary) Willing to Work on Commission With a Draw? (for sales positions only) No Yes Salary Per * Employment History
Start with most recent employer Employer (1) Start Date * Format: mm/dd/yyyy (approximate if you don't know exact date) Employer (1) End Date * Format: mm/dd/yyyy (approximate if you don't know exact date) Employer (1) Job Title Employer (1) Job Duties Employer (1) Reason for Leaving Add Another Employer? Employer (1) Company Name Employer (1) Address Street Address Street Address 2 City State Zip Employer (1) Contact First Last Employer (1) Phone Personal Reference(s)
Personal Reference (1) First Last Personal Reference (1) Phone Personal Reference (1) Occupation Personal Reference (2) First Last Personal Reference (2) Phone Personal Reference (2) Occupation Attachments
Want us to know something about you that makes you stand out from the rest of the crowd? Let us know here. Go ahead brag, get our attention! #J-18808-Ljbffr