AbbVie
Associate Director, Omnichannel Strategy - Parkinson's
AbbVie, Lake Forest, Illinois, United States, 60045
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
The Associate Director for Omnichannel Strategy within Parkinsons plays a vital role in shaping marketing and customer engagement through insight-driven strategies that drive the evolution of omnichannel marketing across diverse platforms. With a primary focus on Parkinsons Disease treatments for Vyalev (80%) and Tavapadon (20%), this position is integral to the team, ensuring alignment with brand goals. The role requires a deep understanding of digital marketing, champions digital transformation to build a learning environment that embraces innovation, drives high performance, and enhances customer engagement. AbbVie is dedicated to addressing the challenges of Parkinson's Disease by bringing cutting-edge therapies to market that target both motor and non-motor symptoms. This role is positioned to help in our mission of fundamentally changing the way Parkinsons disease is treated. Key Responsibilities: Strategic Leadership:
Evolve and refine omnichannel and digital marketing strategies to align with brand priorities Define innovative use cases, inclusive of, AI/ML, managing cross functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS etc) Strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners. Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the overall experience for Health Care Professionals (HCPs) and Consumers (inclusive of NBA/suggestions) Dotted line to the Digital Lab/Future Fit Digital in our DNA Enterprise roadmap and capabilities
Audience Strategy:
Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored Channel Analysis: Analyze channels to identify the most effective way to reach the target audience (reachability waterfall) Define and deliver audience strategy inclusive of actionable lists/audiences, defining specific criteria to be activated across channels
Customer Journey Flows/Content/Message Mapping:
Develop and refine customer journey flows and content to optimize touchpoints across the customer experience continuum, including downstream actions (CTA/MVA), enhancing overall engagement and driving the business forward
Monitoring and Optimizing Omnichannel Marketing:
Monitor marketing performance across channels and devise strategies for optimization, utilizing data-driven insights to enhance outreach and effectiveness. Identify and build testing plans. Develop and manage tactic test plans, ensuring rigorous quality control before, during, and after campaign launches.
Collaboration and Alignment:
Collaborate effectively in a matrixed environment, ensuring synchronization of priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, Business Technology Solutions (BTS), and others Partner with Digital Lab, as trusted expert, to review and align scopes and work to be done in-house vs external agency
Qualifications
Bachelors degree in Business or Marketing; MBA preferred. At least 8-10 years of relevant experience. Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence. Strong communication skills to articulate strategies and insights effectively. Experience in pharmaceutical, agency, vendor, or brand environments is preferred. Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html #J-18808-Ljbffr
The Associate Director for Omnichannel Strategy within Parkinsons plays a vital role in shaping marketing and customer engagement through insight-driven strategies that drive the evolution of omnichannel marketing across diverse platforms. With a primary focus on Parkinsons Disease treatments for Vyalev (80%) and Tavapadon (20%), this position is integral to the team, ensuring alignment with brand goals. The role requires a deep understanding of digital marketing, champions digital transformation to build a learning environment that embraces innovation, drives high performance, and enhances customer engagement. AbbVie is dedicated to addressing the challenges of Parkinson's Disease by bringing cutting-edge therapies to market that target both motor and non-motor symptoms. This role is positioned to help in our mission of fundamentally changing the way Parkinsons disease is treated. Key Responsibilities: Strategic Leadership:
Evolve and refine omnichannel and digital marketing strategies to align with brand priorities Define innovative use cases, inclusive of, AI/ML, managing cross functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS etc) Strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners. Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the overall experience for Health Care Professionals (HCPs) and Consumers (inclusive of NBA/suggestions) Dotted line to the Digital Lab/Future Fit Digital in our DNA Enterprise roadmap and capabilities
Audience Strategy:
Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored Channel Analysis: Analyze channels to identify the most effective way to reach the target audience (reachability waterfall) Define and deliver audience strategy inclusive of actionable lists/audiences, defining specific criteria to be activated across channels
Customer Journey Flows/Content/Message Mapping:
Develop and refine customer journey flows and content to optimize touchpoints across the customer experience continuum, including downstream actions (CTA/MVA), enhancing overall engagement and driving the business forward
Monitoring and Optimizing Omnichannel Marketing:
Monitor marketing performance across channels and devise strategies for optimization, utilizing data-driven insights to enhance outreach and effectiveness. Identify and build testing plans. Develop and manage tactic test plans, ensuring rigorous quality control before, during, and after campaign launches.
Collaboration and Alignment:
Collaborate effectively in a matrixed environment, ensuring synchronization of priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, Business Technology Solutions (BTS), and others Partner with Digital Lab, as trusted expert, to review and align scopes and work to be done in-house vs external agency
Qualifications
Bachelors degree in Business or Marketing; MBA preferred. At least 8-10 years of relevant experience. Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence. Strong communication skills to articulate strategies and insights effectively. Experience in pharmaceutical, agency, vendor, or brand environments is preferred. Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html #J-18808-Ljbffr