Universal Music Group
Marketing Manager
We are UMG, the Universal Music Group, the world's leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. As a division of UMG, Verve Label Group is comprised of some of the greatest global label partner imprints in jazz, classical, indie, and beyond including Verve Records, Impulse!, Verve Forecast, Decca Records, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY winner Jon Batiste, 2023 GRAMMY Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, Andrea Bocelli, Cynthia Erivo, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, John Coltrane, and more. How We Lead
We are currently seeking an experienced Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the Verve, Verve Forecast and Impulse! rosters. This person will work closely with all other departments within the label (A&R, Revenue, Creative, Digital, PR) to develop and execute fully integrated, progressive, and innovative marketing strategies for a range of artists
from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events, and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office. How You'll Create
Develop and execute marketing strategy for artists' music and music-related products across the Verve/Forecast/Impulse! rosters. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, and Artist Management to support priority projects, artists, and brands.
Help guide and execute artist branding, creative materials, and original content specific to each campaign.
Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
Understand and analyze the constant flow of streaming, sales, and social data and adjust marketing strategies accordingly.
Understand and implement innovative digital marketing
Bring Your Vibe
3+ Years Experience, Marketing Manager / Product Manager
Experience working with record companies, artist management, talent agencies
Strong ability to successfully define and drive project management and execution
Creative thinker with ability to generate innovative marketing ideas
Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, YouTube)
Social media savvy, with experience on platforms and understanding of associated data
Strong skills in communication, presentation, writing, and able to work well cross-functionally
Proficient with Word, Excel, PowerPoint
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer.
We are UMG, the Universal Music Group, the world's leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. As a division of UMG, Verve Label Group is comprised of some of the greatest global label partner imprints in jazz, classical, indie, and beyond including Verve Records, Impulse!, Verve Forecast, Decca Records, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY winner Jon Batiste, 2023 GRAMMY Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, Andrea Bocelli, Cynthia Erivo, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, John Coltrane, and more. How We Lead
We are currently seeking an experienced Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the Verve, Verve Forecast and Impulse! rosters. This person will work closely with all other departments within the label (A&R, Revenue, Creative, Digital, PR) to develop and execute fully integrated, progressive, and innovative marketing strategies for a range of artists
from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events, and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office. How You'll Create
Develop and execute marketing strategy for artists' music and music-related products across the Verve/Forecast/Impulse! rosters. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, and Artist Management to support priority projects, artists, and brands.
Help guide and execute artist branding, creative materials, and original content specific to each campaign.
Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
Understand and analyze the constant flow of streaming, sales, and social data and adjust marketing strategies accordingly.
Understand and implement innovative digital marketing
Bring Your Vibe
3+ Years Experience, Marketing Manager / Product Manager
Experience working with record companies, artist management, talent agencies
Strong ability to successfully define and drive project management and execution
Creative thinker with ability to generate innovative marketing ideas
Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, YouTube)
Social media savvy, with experience on platforms and understanding of associated data
Strong skills in communication, presentation, writing, and able to work well cross-functionally
Proficient with Word, Excel, PowerPoint
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer.