Walmart
Manager, Product Marketing, Search Ads - Walmart C...
Walmart, San Bruno, California, United States, 94066
Product Marketing Manager, Search Ads
Walmart Connect
As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. We are seeking an experienced product marketing manager for the growing suite of advertising products. In this role, you will own go-to-market for Walmart Sponsored search ads solutions. You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market strategies, and enable sales teams. You will play a pivotal role in driving market success and adoption of your products. The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching features in the market. Experience working on search platform or Sponsored Products and an understanding of the AdTech ecosystem is preferred. You'll make an impact by: Driving product adoption and usage by providing effective product launch strategy & support
Leading market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management
Collaborating closely with Product Management to define the vision and strategic direction and priorities for Walmart Connect's product offering
Identifying market opportunities; building data and audience driven product marketing strategy, and developing a business case working closely with product teams and sales
Creating MRD (Marketing requirement doc) and collaborating with product teams to define product priorities
Planning and leading cross-functional efforts to drive successful alpha and beta to test product-market fit, gain direct advertiser feedback, build use cases for more efficient product development iterations.
Developing product positioning and messaging that differentiates our product suite
Leading sales enablement efforts, partnering closely with marketing and training teams
Driving adoption of products and ensuring best practices
Providing thought leadership on market and competitive trends
You'll sweep us off our feet if You are a problem solver at heart
You're customer-centric in spirit and in execution
You're comfortable influencing others, leading teams, and getting buy-in from leadership.
You have a sense of humor.
You have deep domain knowledge in Digital Advertising
Preferred Qualifications 5+ years of experience in product marketing and 2+ years of experience in digital advertising
A solid understanding of digital advertising especially search advertising
Proven ability to form relationships and lead cross functional teams
Embrace working in a fast paced continually evolving environment
Exceptional communication skills in both writing and presentation
Analytical and data-driven
Structured and a strategic thinker.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. The annual salary range for this position is $96,000.00-$186,000.00 Minimum Qualifications... Option 1: Bachelor's Degree in Marketing, Business Administration, or related field. Option 2: 4 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Primary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart Connect
As a part of Walmart Connect, you'll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data. We are seeking an experienced product marketing manager for the growing suite of advertising products. In this role, you will own go-to-market for Walmart Sponsored search ads solutions. You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market strategies, and enable sales teams. You will play a pivotal role in driving market success and adoption of your products. The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching features in the market. Experience working on search platform or Sponsored Products and an understanding of the AdTech ecosystem is preferred. You'll make an impact by: Driving product adoption and usage by providing effective product launch strategy & support
Leading market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management
Collaborating closely with Product Management to define the vision and strategic direction and priorities for Walmart Connect's product offering
Identifying market opportunities; building data and audience driven product marketing strategy, and developing a business case working closely with product teams and sales
Creating MRD (Marketing requirement doc) and collaborating with product teams to define product priorities
Planning and leading cross-functional efforts to drive successful alpha and beta to test product-market fit, gain direct advertiser feedback, build use cases for more efficient product development iterations.
Developing product positioning and messaging that differentiates our product suite
Leading sales enablement efforts, partnering closely with marketing and training teams
Driving adoption of products and ensuring best practices
Providing thought leadership on market and competitive trends
You'll sweep us off our feet if You are a problem solver at heart
You're customer-centric in spirit and in execution
You're comfortable influencing others, leading teams, and getting buy-in from leadership.
You have a sense of humor.
You have deep domain knowledge in Digital Advertising
Preferred Qualifications 5+ years of experience in product marketing and 2+ years of experience in digital advertising
A solid understanding of digital advertising especially search advertising
Proven ability to form relationships and lead cross functional teams
Embrace working in a fast paced continually evolving environment
Exceptional communication skills in both writing and presentation
Analytical and data-driven
Structured and a strategic thinker.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. The annual salary range for this position is $96,000.00-$186,000.00 Minimum Qualifications... Option 1: Bachelor's Degree in Marketing, Business Administration, or related field. Option 2: 4 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Primary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America