Orangetheory Fitness
International Franchise Business Director - LATAM
Orangetheory Fitness, Boca Raton, Florida, United States, 33431
Director of International Operations
Latin America
The Director of International Operations
Latin America is a senior strategic leader responsible for the growth, operational excellence, and brand integrity of Orangetheory Fitness studios across the Latin America region. Reporting to executive leadership, this role acts as the key liaison between the Orangetheory Fitness corporate office and its Master Franchisees and studio operators in the region. The Director leads regional expansion strategy, oversees execution of new market entries and studio openings, and partners with Franchisees to ensure consistent brand standards and optimized business performance. The role blends franchise operations, sales performance, financial oversight, and market development, while driving alignment with global organizational goals. This is a high-impact role requiring strong cross-cultural leadership, exceptional operational acumen, and the ability to lead through influence across diverse stakeholders. The role requires fluency in Spanish and up to 80% travel throughout the region. Purpose + Impact (Key Responsibilities):
Serve as the senior point of contact and trusted advisor to all Master Franchisees and key operators across Latin America. Foster long-term, strategic partnerships that accelerate brand growth and reinforce global alignment. Proactively identify regional opportunities, risks, and business insights to inform executive decisions and initiatives. Navigate and mediate high-stakes issues with franchisees with tact, professionalism, and brand-first decision making. Own the operational performance of the LATAM region, including key KPIs such as member growth, studio profitability, and retention metrics. Drive operational consistency, excellence, and compliance across all studios, ensuring all franchise partners adhere to brand standards and systems. Develop scalable best practices and operational playbooks tailored to the LATAM market environment. Partner with Real Estate, Construction, and Brand teams to ensure on-time, on-brand execution of all new market entries. Lead strategic support of in-market sales execution and member acquisition efforts. Collaborate with Master Franchisees to adapt and execute corporate marketing strategies to local markets. Provide coaching and data-backed recommendations to drive topline growth. Analyze studio and regional performance through business intelligence dashboards, P&L reviews, and trend analysis. Translate insights into actionable strategies that support market-specific growth and turnaround opportunities. Qualifications + Experience
6+ years of experience in international franchise operations, business development, or fitness/retail multi-unit leadership. 2+ years in a senior leadership role with direct oversight of field teams or franchise networks. Fluent in Spanish and English (written and verbal). Bachelor's degree required; Master's degree (MBA or related) strongly preferred. Demonstrated success managing and scaling business operations across multiple markets or countries. Preferred Experience
Prior experience with Orangetheory Fitness or a health and wellness brand. Strong financial acumen with P&L ownership or franchise financial advisory experience. Experience leading new market entry or expansion within Latin America. Strong familiarity with LATAM business customs, regulations, and operational complexities. Competencies
Strategic Thinking
Ability to synthesize regional insights and align them to company-wide strategic priorities. Influence Without Authority
Proven ability to lead and influence a diverse network of franchise partners and cross-functional teams. Cross-Cultural Leadership
Sensitivity to diverse cultural contexts with the ability to lead inclusively across borders. Operational Discipline
Strong knowledge of franchise systems, studio operations, and scalable business processes. Sales & Marketing Savvy
Deep understanding of customer acquisition, brand positioning, and localized marketing tactics. Analytical Acumen
Comfort working with KPIs, dashboards, and financial data to drive business recommendations. Resilience & Agility
Thrives in a fast-paced, evolving environment; brings stability and focus during periods of change. Travel
Must be willing and able to travel up to 80% across Latin America and occasionally to the U.S. corporate headquarters. You must have a valid passport and an eligible driver's license. Flexibility to work across time zones, weekends, and evenings, based on business demands. Why Join Purpose Brands Corporate?
We offer a competitive salary along with exceptional benefits such as: Free workouts at corporate clubs/studios & discounted classes and products with associated brands Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits Employer Paid Benefits: Long-Term Disability and Life Insurance Unlimited PTO 10 Paid Holidays Up to 12 Weeks of Fully Paid Parental Leave State-of-the-Art Wellness Center at The Grove which includes 2 complimentary professional massages per year 401k Plan with Employer Contribution Discounts on Retail and affiliated products Employee Resource Groups (ERG's) Flexible, Hybrid Work Schedules Team Building, Employee Engagement activities and so much more Work Schedule
Orangetheory Fitness, an affiliate of Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Wednesdays and Fridays On-site days: Mondays, Tuesdays, and Thursdays Diversity, Equity, and Inclusion Statement
Orangetheory is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO Statement
Orangetheory Fitness provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
Latin America
The Director of International Operations
Latin America is a senior strategic leader responsible for the growth, operational excellence, and brand integrity of Orangetheory Fitness studios across the Latin America region. Reporting to executive leadership, this role acts as the key liaison between the Orangetheory Fitness corporate office and its Master Franchisees and studio operators in the region. The Director leads regional expansion strategy, oversees execution of new market entries and studio openings, and partners with Franchisees to ensure consistent brand standards and optimized business performance. The role blends franchise operations, sales performance, financial oversight, and market development, while driving alignment with global organizational goals. This is a high-impact role requiring strong cross-cultural leadership, exceptional operational acumen, and the ability to lead through influence across diverse stakeholders. The role requires fluency in Spanish and up to 80% travel throughout the region. Purpose + Impact (Key Responsibilities):
Serve as the senior point of contact and trusted advisor to all Master Franchisees and key operators across Latin America. Foster long-term, strategic partnerships that accelerate brand growth and reinforce global alignment. Proactively identify regional opportunities, risks, and business insights to inform executive decisions and initiatives. Navigate and mediate high-stakes issues with franchisees with tact, professionalism, and brand-first decision making. Own the operational performance of the LATAM region, including key KPIs such as member growth, studio profitability, and retention metrics. Drive operational consistency, excellence, and compliance across all studios, ensuring all franchise partners adhere to brand standards and systems. Develop scalable best practices and operational playbooks tailored to the LATAM market environment. Partner with Real Estate, Construction, and Brand teams to ensure on-time, on-brand execution of all new market entries. Lead strategic support of in-market sales execution and member acquisition efforts. Collaborate with Master Franchisees to adapt and execute corporate marketing strategies to local markets. Provide coaching and data-backed recommendations to drive topline growth. Analyze studio and regional performance through business intelligence dashboards, P&L reviews, and trend analysis. Translate insights into actionable strategies that support market-specific growth and turnaround opportunities. Qualifications + Experience
6+ years of experience in international franchise operations, business development, or fitness/retail multi-unit leadership. 2+ years in a senior leadership role with direct oversight of field teams or franchise networks. Fluent in Spanish and English (written and verbal). Bachelor's degree required; Master's degree (MBA or related) strongly preferred. Demonstrated success managing and scaling business operations across multiple markets or countries. Preferred Experience
Prior experience with Orangetheory Fitness or a health and wellness brand. Strong financial acumen with P&L ownership or franchise financial advisory experience. Experience leading new market entry or expansion within Latin America. Strong familiarity with LATAM business customs, regulations, and operational complexities. Competencies
Strategic Thinking
Ability to synthesize regional insights and align them to company-wide strategic priorities. Influence Without Authority
Proven ability to lead and influence a diverse network of franchise partners and cross-functional teams. Cross-Cultural Leadership
Sensitivity to diverse cultural contexts with the ability to lead inclusively across borders. Operational Discipline
Strong knowledge of franchise systems, studio operations, and scalable business processes. Sales & Marketing Savvy
Deep understanding of customer acquisition, brand positioning, and localized marketing tactics. Analytical Acumen
Comfort working with KPIs, dashboards, and financial data to drive business recommendations. Resilience & Agility
Thrives in a fast-paced, evolving environment; brings stability and focus during periods of change. Travel
Must be willing and able to travel up to 80% across Latin America and occasionally to the U.S. corporate headquarters. You must have a valid passport and an eligible driver's license. Flexibility to work across time zones, weekends, and evenings, based on business demands. Why Join Purpose Brands Corporate?
We offer a competitive salary along with exceptional benefits such as: Free workouts at corporate clubs/studios & discounted classes and products with associated brands Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits Employer Paid Benefits: Long-Term Disability and Life Insurance Unlimited PTO 10 Paid Holidays Up to 12 Weeks of Fully Paid Parental Leave State-of-the-Art Wellness Center at The Grove which includes 2 complimentary professional massages per year 401k Plan with Employer Contribution Discounts on Retail and affiliated products Employee Resource Groups (ERG's) Flexible, Hybrid Work Schedules Team Building, Employee Engagement activities and so much more Work Schedule
Orangetheory Fitness, an affiliate of Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Wednesdays and Fridays On-site days: Mondays, Tuesdays, and Thursdays Diversity, Equity, and Inclusion Statement
Orangetheory is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO Statement
Orangetheory Fitness provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.